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Educational Administration Quarterly Vol. 44, No. 5 (December 2008) 603-634 Structural Equation Modeling for High School Principals’ Data-Driven Decision Making: An Analysis of Information Use Environments Mingchu Luo Background: Accountability demands are increasingly pushing school leaders to explore more data and do more sophisticated analyses. Data-driven decision making (DDDM) has become an emerging field of practice for school leadership and a central focus of education policy and practice. Purpose: This study examined principals’ DDDM practices and identified the factors influencing DDDM using the theoretical frame of information use environments. Participants: Participants were 183 public high school principals in a Midwestern state. Research Design: The research design was cross-sectional survey research. Data Collection and Analysis: Survey instruments were developed and administered to principals. Structural equation modeling was conducted to determine what factors significantly affect principals’ DDDM practices in different leadership dimensions. Findings: Principals used data more frequently in instructional and organization oper- ational leadership than in the leadership dimensions of school vision and collaborative partnerships. Different contextual factors affected data use in different leadership dimensions. Human-related factors such as perceptions of data quality and data analy- sis skills seemed to have direct effects on data use in addressing administrative prob- lems in instruction and organizational operation, in which data were used frequently. Organization-related factors such as school district requirement and accessibility of data tended to have more direct influence on data use in the leadership dimensions of school vision and collaborative partnerships, where data were used less often. Conclusions: This study supports the proposition that as information behavior, DDDM is situational, multidimensional, and dynamic. Results provide insights into practice, research, and theoretical foundation for the emerging topic of DDDM. Keywords: data; data-driven decision making; information use environment; leadership dimension; principal The passage and implementation of the No Child Left Behind Act (NCLB, 2001) opened a new era of educational accountability and school improvement. 603 DOI: 10.1177/0013161X08321506 © 2008 The University Council for Educational Administration at EMPORIA STATE UNIV on November 25, 2008 http://eaq.sagepub.com Downloaded from

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Educational Administration QuarterlyVol. 44, No. 5 (December 2008) 603-634

Structural Equation Modeling for High SchoolPrincipals’ Data-Driven Decision Making:An Analysis of Information Use Environments

Mingchu Luo

Background: Accountability demands are increasingly pushing school leaders toexplore more data and do more sophisticated analyses. Data-driven decision making(DDDM) has become an emerging field of practice for school leadership and a centralfocus of education policy and practice.Purpose: This study examined principals’ DDDM practices and identified the factorsinfluencing DDDM using the theoretical frame of information use environments.Participants: Participants were 183 public high school principals in a Midwestern state.Research Design: The research design was cross-sectional survey research.Data Collection and Analysis: Survey instruments were developed and administeredto principals. Structural equation modeling was conducted to determine what factorssignificantly affect principals’ DDDM practices in different leadership dimensions.Findings: Principals used data more frequently in instructional and organization oper-ational leadership than in the leadership dimensions of school vision and collaborativepartnerships. Different contextual factors affected data use in different leadershipdimensions. Human-related factors such as perceptions of data quality and data analy-sis skills seemed to have direct effects on data use in addressing administrative prob-lems in instruction and organizational operation, in which data were used frequently.Organization-related factors such as school district requirement and accessibility ofdata tended to have more direct influence on data use in the leadership dimensions ofschool vision and collaborative partnerships, where data were used less often.Conclusions: This study supports the proposition that as information behavior, DDDMis situational, multidimensional, and dynamic. Results provide insights into practice,research, and theoretical foundation for the emerging topic of DDDM.

Keywords: data; data-driven decision making; information use environment; leadershipdimension; principal

The passage and implementation of the No Child Left Behind Act (NCLB,2001) opened a new era of educational accountability and school improvement.

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DOI: 10.1177/0013161X08321506© 2008 The University Council for Educational Administration

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Schools are held accountable to meet the adequate yearly progress, whichrequires educators to closely monitor student performance on the high-stakeassessments. NCLB significantly increases the pressure on states, districts, andschools to collect, analyze, and report data. “In God we trust; all others bringdata” (Deming, 1986) captures the essence of NCLB. Accountability demandsare increasingly forcing school leaders to explore much more the granular dataand to do more sophisticated analyses. Data-driven decision making (DDDM)has become an emerging field of practice for school leadership (Streifer, 2002)and a central focus of education policy and practice (Mandinach, Honey, &Light, 2006). Nationwide standards-based control and outcome-based fundinghave brought DDDM to the top of every principal’s agenda (Leithwood,Aitken, & Jantzi, 2001; Thornton & Perreault, 2002).

The extensive use of DDDM in policy and practices at schools revealsstrong need for research on the current realities of DDDM practices andfactors influencing those practices. These are the critical issues in bothpractice and research, yet surprisingly little empirical research has actuallybeen conducted on these issues, especially from the principal’s perspective.This study directly addresses this need, by examining the extent to whichhigh school principals apply DDDM and identify factors in the principals’work environments that may affect their DDDM practices. Furthermore,this study aims to present a rather complete picture of high school princi-pals’ DDDM practices and help policy makers understand, assist, and sup-port principals in light of the factors that impact their practices. The resultsof this study provide insights into the conditions of information use envi-ronment necessary for achieving good practices of principals’ DDDM.

Theoretical Framework

Taylor’s (1986, 1991) model of Information Use Environments (IUE)about information behaviors provides a useful theoretical framework forthis study. This model indicates that information use depends not only onthe subject matter or how well the information content fits a topic but alsoon the situational characteristics that are contingent on the user’s work andorganizational contexts. Information behaviors such as principals’ DDDMare influenced by (1) the sets of people who share assumptions aboutthe nature of their work and the role of information unit, (2) the problems

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Author’s Note: This paper is based in part on the author's doctoral dissertation completed atthe University of Nebraska. The author acknowledges the contributions of Dr. Leon Dappen,Dr. Gary Hartzell, Dr. Laura Schulte, and Dr. John Hill for their comments and suggestions onearlier drafts of this paper.

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characterized by dimensions that are applied to judge the usefulness ofinformation, (3) the work settings that influence an individual’s attitudetoward information as well as the availability and value of information, (4)and the perceptions about problem resolution that regulate the intensity ofan individual’s information search and his or her expectations about thekinds of information he or she needs. Taylor’s (1991) model is based on thenotion that a person’s information behavior is the result of an interactionbetween who the person is and the work environment (Rosenbaum, 1993).

IUE (Taylor, 1991) was developed to study how context determinesinformation needs, seeking, and use. Taylor asserted that IUE can serve asa generalized model, a useful means for organizing, describing, and pre-dicting the information behaviors of any given population in a variety ofcontexts. The IUE model has been widely applied to various researchefforts in determination and prediction of the factors influencing the infor-mation behaviors in different professions and entrepreneurs and has pro-vided a useful structure for the research on the information behaviors of agroup or an organization (Choo, 2002; Rosenbaum, 1993; Taylor, 1991).

In addressing the areas of principals’ DDDM practice, the EducationalLeadership Constituent Council (ELCC, 2002) standards were used as theframework for this study, through which high school principals’ DDDM wasexamined in different leadership dimensions. The National Policy Board forEducational Administration published the revised Standards for AdvancedPrograms in Educational Leadership in 2002, which were developed andrevised by the ELCC (2002) and adopted by the National Council for theAccreditation of Teacher Education (NCATE, 2002). The ELCC standardsserve as school leadership preparation program standards and can be used asa cornerstone for the professional development of existing school adminis-trators (Murphy & Shipman, 1998; Murphy, Yff, & Shipman, 2000).Compared to the old standards, the revised standards have more emphasisplaced on school administrators’ ability and knowledge in using data. DDDMis integral to the key school administrators’ skills in all the area standards.

Literature Review

Decision making process was defined as “the conversion of informationinto action,” which suggests an important role for information in theprocess (McClure, 1978, p. 382). Processing of information is a vital aspectof human behavior and is a critical input to the decision process (Taylor,1986). Therefore, organizational decision making, in essence, is informa-tion behavior, whereas a person’s information behavior is the result of aninteraction between the person and the environment (Rosenbaum, 1993).

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Principal characteristics. Taylor’s (1991) model suggested that sets of peoplelike principals in the same occupation or profession share assumptions and atti-tudes about the nature of work that impact their information behaviors. Anindividual’s assumptions and attitudes about the nature of work are influencedby his or her education, professional training, occupation, and usual activities,which bring about the characteristics of his or her information behaviors.Taylor suggested that the demographics such as age, gender, and race withinthe set of people might have an effect on individual information behaviors.

There seems to be a difference between experienced and novice princi-pals in structuring, acquiring, and processing information (Hoy & Miskel,1996; Lord & Maher, 1991). Experienced principals are more organized,integrated, and structured with critical elements strongly related to theproblems and are better able to recall information about recent and distantevents related to current problems. They often rely on nonrational, intuitiveprocesses to make decisions because their expertise and knowledge allowthem to immediately recognize key aspects of situations and to move effi-ciently to solution formulation and implementation (Lord & Hall, 1992).Therefore, they minimize the effortful, analytic processing of informationto solve problems (Hoy & Miskel, 1996).

However, experienced principals can be highly efficient processors ofinformation in specific social or task-related areas. Experienced principals ingeneral are not superior in processing information, but only in the domainsfor which they have richly elaborated knowledge structures (Hoy & Miskel,1996). Experienced principals may also be oriented to using more informa-tion in some complex decision making. Marsh’s (1992) research found thatschool leaders with higher abilities integrate the information managementfunctions with their school leadership activities and are reflective about theuse of information in teaching and learning, especially student results.

Education appears to be the most significant factor affecting individualinformation behaviors (Taylor, 1991). This notion was supported by studiesof principals’ data use in decision making. High school principals withoutbackground in research and measurement have difficulty in understandingand interpreting the data presented to them for their decision making(McColskey, Altschuld, & Lawton, 1985). Principals who major in mathe-matics at college have their advantages in using data for decision makingeffectively (Mathews, 2002).

Data analysis skills related to principals’ education background and trainingexperience seem to be a critical element influencing principals’ informationbehaviors of DDDM (Choppin, 2002; Mason, 2002). If principals are to “incor-porate the information into their cognitive maps or repertoire of strategies, theymust attend to it and must have sufficient knowledge and ability to interpret it”

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(O’Day, 2002, p. 299). Thus, it is the priority of DDDM for principals to havebasic understanding of applied statistics, data analysis skills, and other necessarycomputer skills (Thornton & Perreault, 2002). Mathews’ study (2002) revealedthat adequate skill training for analyzing and using data is essential for princi-pals to carry out DDDM. Furthermore, the meaningfulness of the informationgenerated by the school system varies in relation to the knowledge and skills ofthe users. High school principals with higher levels of training in research meth-ods generally rely more on both formal and informal sources of information thanthose with fewer data analysis skills (McCloskey et al., 1985). Successful schoolleaders are skillful at interpreting and conducting research, evaluating programs,and planning for the future (J. R. Hoyle, English, & Steffy, 1994).

Problem dimensions. Principals’ problems arise from the contexts theywork in and the roles they play. High school principals generally haveadministrative problems that can be mainly divided into six categories:school vision, instruction, organization, collaborative partnership, moralperspective, and larger-context politics (ELCC, 2002), which define theshape of principals’ information seeking and using (Taylor, 1991).

The more significant dimensions of problems that shape information useare whether the problem is well structured or ill structured. Each of thesetwo dimensions would appear to have an effect on the kinds of informationdeemed useful (Taylor, 1991). The terms of structured and ill-structuredproblems denote the amount of relevant knowledge and skill principals pos-sess when encountering a problem and the degree of certainty they have foran effective solution. Structured problems stimulate well-developedresponses that demand less conscious thought process, whereas ill-structuredproblems require more thought and create a significant role for informationcollection skills (Leithwood & Steinbach, 1995). Well-structured problemscan be solved by the application of logical and algorithmic process and tendto require hard data. Ill-structured problems have variables that are not wellunderstood and require more probabilistic information.

In contrast to Leithwood and Steinbach (1995), Davis and Davis (2003)argued that most of the toughest school administrative decisions made byprincipals are the ones in which the computer and lots of quantitative datajust are not useful. Instead, most of the difficult decisions are made with aconsiderable amount of intuitive or gut feelings. Findings of Davis andDavis’s (2003) survey study supported this argument that intuition, insteadof data-based rational and analytical thinking, seems to emerge when prob-lems are complex, nontransparent, and messy (Agor, 1986; Davis & Davis,2003; Hogarth, 2001). The use of intuition depends on one or more of thefollowing factors: the complexity of the problem, the immediacy of the

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problem, the characteristics and needs of the participants involved with theproblem, the degree of knowledge about problem facts, and the impact ofthe decision outcomes.

Organizational factors. The organizational context in which the decisionoccurs may affect the seeking and use of information in decision making(O’Reilly, 1983). Taylor (1991) emphasized that the physical and socialcontext in which a principal works affects the way he or she seeks andmakes use of information. Work setting features such as organizationalhierarchical characteristics and access to information may influence atti-tudes toward information, the types and structures of information required,and the flow of availability of information, which finally affects informa-tion behaviors of DDDM. A supportive administrative organization struc-ture plays a key role in the practice of DDDM (Armstrong & Anthes, 2001;Rudy & Conrad, 2004).

Power, as the criteria used in decision making (Pfeffer, 1992), impactsthe organizational contextual influences on information use for decisionmaking (O’Reilly, 1983). Principals’ willingness to provide opportunitiesfor information acquisition may be tempered by their competitive notionsof power (Kirby & Bogotch, 1993). Goldstein, Marcus, and Rausch (1978)described how groups often desire evaluation research to satisfy externaldemands, but simultaneously are looking for the results to justify estab-lished policies and procedures. Decision makers are more receptive toresearch conclusions that fit nicely into established policies. Based on theresearch and development laboratories (Pelz & Andrew, as cited in Taylor1991), Taylor suggested that what executives emphasize and reward has agreat deal to say about the importance of different kinds of information.Information is more likely to be used by decision makers when it is fed intoan operating control system, which includes an effective set of incentives(O’Reilly, 1983).

Reichardt’s (2000) study examined the role of state policies andprograms in facilitating and encouraging the use of data in decision makingat the school level across the state of Wyoming. Creating a policy structureto support and encourage DDDM is the important role for states and dis-tricts to implement school-level DDDM. State policy requirements forusing data in school improvement have pressured principals to base theirdecisions on data (Mathews, 2002). As principals bear ultimate responsi-bility for effective DDDM, the district should have the appropriate policiesin place to guarantee the implementation of data-driven improvement(American Association of School Administrators [AASA], 2002).

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Principals’ successful integration of DDDM into educational strategyrequires a team approach (AASA, 2002). Several studies have demon-strated evidence that the establishment of an action team responsible forcollecting and analyzing data contributes an essential element in the effec-tiveness of data use at schools (e.g., Bernhardt, 1998; Noyce, Perda, &Traver, 2000; Parsons, 2003). Baker and Richards (2004) emphasized thata team assembled for gathering and organizing data use at schools can makeprincipals’ data-driven analysis more efficient. Thornton and Perreault(2002) suggested that a team approach can avoid or reduce conflicts andfears that may be caused by using data for decision making. Information ismore likely to be used by decision makers if it does not lead to conflictamong the set of relevant actors (O’Reilly, 1983).

Information is more likely to be used by decision makers if it is readilyaccessible (O’Reilly, 1983). The perceived ease of access to informationappears in studies to be the most important variable governing use of infor-mation (Gerstenberger & Allen, 1968; O’Reilly, 1979, as cited in Taylor,1991). Principals should be able to gain access to the data at schools and inclassrooms so that they can efficiently conduct DDDM. LaFee (2002) con-firmed that difficult data accessibility resulting from nonsystematic andincompatible data storing and organizing is an important reason why evo-lution of DDDM and the paradigm shift is painful.

Although data accessibility remains a prerequisite for principals’DDDM, it is not the sole element that influences the use of information fordecision making. Even when information is abundant and clear, someschool leaders may just “stare directly at the information available to them,and then blithely ignore it” (Reeves, 2002, p. 95). Accessibility of data andinformation does not limit its connotations just within the physical access.It seems to have something to do with the perceived validity and utility ofinformation (Taylor, 1991).

Perceptions of information quality. The quality of any information isjudged by the user in terms of its credibility and usefulness. Information ismore likely to be used by decision makers if it is from a source deemed ascredible or trustworthy and central to the user’s functioning (O’Reilly,1983). A number of laboratory studies demonstrated that better qualityinformation is generally associated with improved decision making perfor-mance (e.g., Porat & Haas, 1969; Streufert, 1973, both as cited in O’Reilly,1983). How data can be collected in a valid and reliable form is one of thekey elements for school administrators in using data for school administra-tors’ decision making (Glickman, 1993; Jamentz, 2001; LaFee, 2002). Whendata are perceived to be valid and reliable in collections and analysis, data

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not only confirm what is working well, but also reveal the gaps between thecurrent reality and the shared vision in a way that inspires collective action(Zmuda, Kuklis, & Kline, 2004). The need for data validity and their users’buy-in is critical for DDDM. If data from tests are to be used in decisionmaking, then valid and reliable tests need to be written (Ediger, 2002).

The literature review indicates that factors related to principals’ practicesof DDDM are various and complex. Factors can be derived from people,work settings, problem nature, and perceptions of information quality(Taylor, 1991). Specifically, they can be any of the following factors: prin-cipals’ education, experiences, data analysis skills, problem dimension,school district requirement and support, school data analysis team, accessi-bility of data, and perceptions of data quality.

However, there are two important issues that the past studies do notaddress: (1) which factors are significant, and (2) how the factors interre-late with each other in influencing DDDM. Data-driven decision making isan interactive, multifaceted, and contextual practice within the school orga-nization. Decision makers, the uses of data, and the context within whichdecision makers make choices are interrelated. The situational context ofinformation acquisition and use through which decisions are made are crit-ical in understanding organizational decision making (O’Reilly, 1983).

The review of the literature also reveals that there are two areas of limi-tations in the research of principals’ DDDM. First, because of the smallsamples, the results based on the qualitative studies (e.g., Glickman, 1993;Jamentz, 2001; LaFee, 2002; Mathews, 2002; Noyce et al., 2000; Parsons,2003) do not have the capacity to address the issue regarding general situa-tions of DDDM practices of principals as a set of professionals. Second,DDDM practices are confined to the principals’ instructional leadership role(e.g., Jamentz, 2001; LaFee, 2002; Mathews, 2002). DDDM in other lead-ership roles of school vision, organization, collaborative partnerships, moralperspective, and larger-context politics remain new areas for research.

By adding to the existing body of research on DDDM, this study soughtto advance our understanding of the interactive factors in principals’ IUEthat impact principals’ data use for their decision making. Specifically, thisstudy addressed the following research questions: (1) To what extent dohigh school principals practice DDDM in addressing the administrativeproblems of the leadership dimensions developed by the ELCC/NCATE(2002)? (2) Are there any differences in the extent of principals’ DDDMpractices among these leadership dimensions? and (3) What are the modelsof factors in principals’ IUE that influence their DDDM practices in theleadership dimensions?

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METHOD

Survey Participants and Data Collection

The population of this study was the 289 individuals with the title of prin-cipal in public high schools in a Midwestern state. Data collection for thisstudy combined online and mail surveys. A cover letter was e-mailed withan embedded link to the Web-based survey to 235 (81.3% of the total) highschool principals. In order to increase the return rate, multiple contacts usingappreciation and reminder e-mail messages were applied to all the surveyparticipants following each e-mail communication, thanking those who mayhave already participated and encouraging those who had not done so.

The mail survey included two groups of high school principals. The firstgroup was the 75 high school principals whose e-mail addresses were notincluded in the list or whose e-mail addresses were not correct. The secondgroup was 25 principals who e-mailed the researcher and reported difficul-ties in doing online surveys. The combination of online and mail surveygenerated a total of 183 usable surveys, which provided a overall return rateof 63.3% of the total population of 289 high school principals in the state.

Instrumentation and Variables

Instrument components and variables. The survey instruments used fordata collection in this study were the Principal Data-Driven Decision MakingIndex (P3DMI), the Scales of Data Quality, Accessibility, and Analysis Skills(SDQAAS), and demographic information questions. The P3DMI consistedof the items developed to measure the principals’ practices of DDDM basedon the framework of the ELCC/NCATE (2002) leadership program standards.These P3DMI survey questions asked principals to rate their use of data, withdata defined as from four sources: (1) student test scores; (2) demographics,including attendance and graduation rates; (3) teachers’, students’, adminis-trators’, and parents’ perceptions of the learning environment; and (4) data ofschool programs and instructional strategies (Bernhardt, 2003). The majorityof data in these categories were quantitative in nature. It was assumed thatprincipals defined data the same way when responding to the survey. TheP3DMI items were designed to measure the frequency of the principals’DDDM practices. Respondents rated the frequency of their use of data forpurposes such as developing a school vision and making decisions using acorresponding 5-choice scale as follows: 1 = rarely or never, 2 = seldom,3 = sometimes, 4 = often, and 5 = usually or always.

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The 10-item SDQAAS included three subscales of data quality, dataaccessibility, and data analysis skills. The data quality subscale was com-posed of four survey questions measuring principals’ perceptions of theextent to which data were believable, accurate, reliable, and came fromgood sources. The data accessibility subscale included three items that weredeveloped to measure principals’ accessibility of data. All of the sevenitems in the two subscales were selected from the Information QualityQuestionnaires (Wang & Strong, 1996). The survey questions in these twosubscales had the following five response choices: 1 = strongly disagree,2 = disagree, 3 = neutral, 4 = agree, and 5 = strongly agree.

The subscale of data analysis skills included three items measuring prin-cipals’ data analysis skills and was developed based on the suggestions ofseveral high school principals and on research (McIntire, 2002). Principalswere asked to rate their comfort level in the three tasks related to dataanalysis in (1) searching information from databases, (2) designing and cre-ating spreadsheets, and (3) doing basic statistical data analysis. There werefive response choices: 1 = very uncomfortable, 2 = uncomfortable, 3 =somewhat comfortable, 4 = comfortable, and 5 = very comfortable. In addi-tion, two questions were developed by the researcher to ask whether schooldistricts, from a policy perspective, required principals to use data for theirdecision making, and whether the high school has a team working for datacollection and analysis.

The last section of the survey included eight items for collecting thedemographic data level of education, length of holding the principal posi-tion at the current school, school size, and school socioeconomic status. Forcollecting the data of school size, principals were asked to provide thenumber of students in their schools. The data of school socioeconomicstatus were gathered by asking principals to estimate the percentage of theirstudents receiving free or reduced lunch. For analyses in the models, thesepercentages were converted into that of students not receiving free orreduced lunch.

Content validity. Measurement of content validity of this study is impor-tant because research conclusions based on the structural analysis assumethat the measurement is accurately measuring principal’s DDDM practices.Considerable efforts were made to ensure that the survey questions ofP3DMI are valid, by using the following steps.

First, O’Reilly’s (1983) “simplified model of decision making process”guided item development for P3DMI. Survey questions developed coverthe phases of defining a problem, developing alternatives, estimating prob-abilities and ordering outcomes in a balanced way. The construction of the

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survey questions was also based on definitions of data (Bernhardt, 1998;Davenport & Prusak, 1998) and DDDM (O’Reilly, 1983; Streifer, 2002)found in the literature.

Second, the survey questions of P3DMI were derived from the ELCC(2002) leadership program standards. These standards were used as thecontent criteria for developing survey questions of principals’ DDDM prac-tices in school vision, school instruction, school organization, collaborativepartnerships, moral perspective and larger-context politics. These surveyquestions provided a representative sampling of the DDDM skills deemednecessary for principals as argued by the ELCC.

The third step in ensuring the content validity was the initial develop-ment of P3DMI. A group of 15 secondary school administrators with anaverage of 14 years of experience in education who were enrolled in thecourses of a doctoral program in educational administration at a Midwestuniversity were asked to help in developing survey questions for theP3DMI. After the researcher presented the research proposal and the con-texts of the survey, including identifying the survey specific purposes andclarifying the relevant terms (Fink, 2003), the group of school administra-tors was divided into six panels. Each panel was assigned to develop surveyquestions for P3DMQ related to one of the following leadership dimen-sions: school vision, school instruction, school organization, collaborativepartnerships, moral perspective, and larger-context politics.

Fourth, the researcher revised the survey questions initially developedbased on ELCC (2002) standards and the literature of DDDM (e.g.,Bernhardt, 1998; Creighton, 2001; Glasman, 1994; Holcomb, 1999;O’Reilly, 1983; Streifer, 2002; Taylor, 1991; Thornton & Perreault, 2002).Among the 42 survey questions that had been developed, 32 were adopted.The other items were deleted because of their lack of importance or use ofunconventional language (Fink, 2003; Fowler, Jr., 1995). The wording ofthe adopted 32 questions was refined. Referring to the following two instru-ments: School Information Collection and Decision Making (Leithwood &Aitken, 1995) and Data Review Questions (Reeves, 2002), the researcherthen developed 14 more items in accordance with the indicators of each ofthe ELCC standards.

The fifth step in survey instrument validation was the content validityassessment. Four professors teaching data analysis for school leadership,two field experts on school data analysis, and five high school principalswere asked to review each of the total 46 survey questions of the leadershipdimensions and those of the three independent constructs respectively mea-suring the principals’ data analysis skills, principals’ perceptions of dataquality, and principals’ data accessibility. All these judges assessed “the

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extent to which the items in each scale are relevant and representativeexamples” (Yukl, Lepsinger, & Lucia, 1992, p. 421) of principals’ DDDMmeasured by the P3DMI. Based on the mean scores of each survey ques-tions, the comments, and suggestions, 10 survey questions were deleted.

The final step in survey instrument validation was pilot testing. Thirty-one high school principals participated in the pilot study and completed theP3DMI and the SDQAAS. The purpose of the pilot testing was to help theresearcher identify errors, readjust the design, and predict possible prob-lems (Litwin, 2003) with these two instruments. Based on the analysis ofthe pilot study results, the researcher made appropriate adjustments to theinstruments to enhance validity and reliability.

Data Analysis Techniques

As preliminary analyses, factor analysis was conducted to determine theunderlying constructs and Cronbach’s alpha was used to measure the con-structs’ reliability. Mean scores and standard deviations for each theP3DMQ items were calculated to investigate how often high school princi-pals’ practiced DDDM. Descriptive statistics such as average mean scoresand standard deviations in each of the leadership constructs were used toexamine the extent of principals’ DDDM practices. The one-way within-subject analysis of variance (ANOVA) was conducted to evaluate the sys-tematic differences among the mean scores on the leadership constructs.Structural equation modeling (SEM) was conducted to determine whatfactors significantly affect principals’ DDDM practices in each of the lead-ership dimensions.

RESULTS

The Instrument Constructs and Their Reliabilities

Factor analysis was used to determine the underlying constructs formeasures on the 36-item P3DMI. Principal components analysis wasconducted utilizing a varimax rotation, which indicated that the retain-ing four constructs should be investigated in P3DMI, accounting for atotal of 59.98% of the variance. Construct 1 included six items withpositive loadings that covered the items in practicing DDDM in theleadership dimension of school vision (ELCC, 2002; Standard 1).Construct 2 included 8 items with positive loadings that covered the

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items in practicing DDDM in the leadership dimension of schoolinstruction (ELCC, 2002; Standard 2). Construct 3 included seven itemsin positive loadings that covered the items in practicing DDDM in theleadership dimensions of school organizational operation and moralperspective (ELCC, 2002; Standards 3 and 4). Construct 4 included 9items with positive loadings that covered the items in practicing DDDMin the leadership dimensions of both collaborative partnerships andlarger-context politics (ELCC, 2002; Standards 5 and 6). Six items withnegative loadings were eliminated from P3DMI. Therefore, the finalP3DMI version for analyses was a 30-item instrument.

Reliability analyses were conducted by using Cronbach’s alphas on eachof the four constructs of the P3DMI and the three subscales of theSDQAAS. The reliability coefficients of Cronbach’s alphas for theP3DMI’s four dimensions of DDDM in (a) school vision, (b) schoolinstruction, (c) school organizational operation and moral perspective, and(d) collaborative partnerships and larger-context politics were .88, .84, .88,and .95, respectively. The reliability coefficients for the SDQAAS’ dataquality subscale, data accessibility subscale, and data analysis subscalewere .87, .87, and .84, respectively. The results of Cronbach’s alphas con-firm the high reliability of all the constructs.

Survey Participant Characteristics

Table 1 presents the description of the 183 principals and their highschools’ demographic and other information. The majority of the highschool principal respondents were male (80.6%) and white (97.8%), reflect-ing the fact that the high school population in the state is predominantlymale and Caucasian. There were more principals in the age group of morethan 51 to 62 (44.7%). Respondents with master’s degrees were 58.2%,whereas only 12.1% of the respondents received doctoral degrees. Half ofthe respondents had been holding the principal position for the range of oneto six years. Only 13.1% of the respondents were novice principals (less thanone year). A majority (64.3%) of the high schools were small sized (fewer than500 students). Almost half (47.5%) of the respondents had reported that thepercentage of their students receiving reduced or free lunches was within therange of 20% to 40%. A majority (65.2%) of the high schools had their teamresponsible for collecting and analyzing data. Nearly three quarters of thetotal respondents (73.2%) reported that their school districts from a policyperspective required DDDM at school level.

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616 Educational Administration Quarterly

TABLE 1Demographic Information of the Survey Respondents and Their Schools

Characteristics n %

GenderMale 145 80.6Female 35 19.4

Age29-40 34 19.041-50 65 36.351-62 80 44.7

EthnicityAfrican American 4 2.2Caucasian 178 97.8

Educational attainmentPhD or EdD 22 12.1EdS (educational specialist) 54 29.7Master’s degree 106 58.2

Years of total school administrative experienceLess than 1-5 34 19.46-10 44 25.111-15 28 16.016-20 28 16.021+ 41 23.4

Years holding the principal position at current schoolLess than 1 23 13.11-3 46 26.34-6 41 23.47-10 32 18.311+ 33 18.9

School size (enrollment)500 or fewer 108 64.3501-1,000 24 14.31,001+ 36 21.4

School socioeconomic status (reduced or free lunch)Less than 20% 46 25.720%-40% 85 47.541%+ 48 26.8

Schools having a team for data collection and analysisYes 118 65.2No 63 34.8

Schools required to implement data-driven decision makingby district (n = 179)

Yes 131 73.2No 48 26.8

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DDDM Practices of the Four Leadership Dimensions

Table 2 presents the descriptive statistics of overall mean scores andstandard deviations for each of the four constructs of DDDM practices in(a) school vision, (b) school instruction, (c) school organizational operationand moral perspective, and (d) collaborative partnerships and larger-contextpolitics. Mean and standard deviations of the 30 individual items in theP3DMI are also provided in Table 2. The items of each construct wereranked in an order from the highest to the lowest mean for the purpose ofunderstanding the extent of differences of principals’ DDDM practicesamong the individual items.

The overall mean scores revealed that high school principals sometimesor often practiced DDDM in addressing administrative problems in all thefour leadership constructs. The highest overall mean score among thesefour constructs was the leadership dimension of school instruction (M =3.99, SD = 0.54). The frequency of principals’ DDDM practices in the lead-ership areas of school organizational operation was also relatively high(M = 3.88, SD = 0.67). The overall mean scores of the frequency of princi-pals’ DDDM practices in the leadership dimension of school vision were inthird place (M = 3.71, SD = 0.71), but close to the overall means of theabove two dimensions. In comparison to the above three dimensions, theprincipals’ DDDM practices were frequently low in the leadership dimen-sion of collaborative partnerships (M = 3.29, SD = 0.77).

The one-way within-subject ANOVA yielded results of significantdifference among the mean scores on the four leadership constructs,Wilks’ λ = 0.367, F(3, 167) = 95.85, p < .001, partial η2 = .633. Follow-up paired t tests for the six pairs of differences in the four leadership con-structs evaluated at 0.01/6 or 0.002 level using Bonferroni procedureindicated that only one pair, school organizational operation and moralperspective versus school instruction, was nonsignificant, t(177) = 2.509,p = .013. The data use frequency of the leadership construct of collabo-rative partnerships and larger-context politics was significantly lowerthan that of all the other three constructs: (a) school organizational oper-ation and moral perspective, t(174) = −14.471, p < .001, (b) schoolinstruction, t(175) = −16.112, p < .001, and (c) school vision, t(174) =−10.321, p < .001. The data use frequency of the leadership construct ofschool vision was significantly lower than that of school organizationaloperation and moral perspective, t(176) = −4.328, p < .001, and schoolinstruction, t(177) = −7.189, p < .001.

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TA

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TA

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Structural Equation Models for Data Use in theLeadership Dimensions

The most important purpose of this study was to develop SEM modelsto examine the factors that affect data use in the four leadership dimensions:(a) school vision, (b) school instruction, (c) school organizational operationand moral perspective, and (d) collaborative partnerships and larger-contextpolitics. SEM has been increasingly seen as a useful quantitative techniquefor specifying, estimating, and testing hypothesized models describing(causal) relationships among a set of meaningful variables (R. H. Hoyle,1995; Kline, 2005; Pearl, 2000).

For each of these models, the analysis initially used a fully SEM recur-sive model, which tested all the SDQAAS constructs (latent variables of thethree subscales of data quality, data skills and data accessibility) and theother variables (school district requirement of DDDM, school team for dataanalysis team, principal’s level of education, length of total school admin-istrative experience, school size, and school socioeconomic status) as adirect cause of data use in each of the P3DMI leadership dimensions. Pathsthat did not contribute were removed. In order to decrease the chances ofmaking a Type II error (saying there is no relationship between the vari-ables when in fact there is) and increase power (the odds that you willobserve an effect when it occurs), paths that had a significance level of lessthan .10 were also included in the SEM models. By estimating the mostlikely relationships between variables, the model was also modified byadding paths of statistical significance between the variables that made the-oretical sense in order to improve the fit until a final best model wasobtained.

Because chi-square is severely influenced by sample size, each of thefour modified models was evaluated and specified by examining the mea-sure of fit—root mean square error of approximation (RMSEA). RMSEAtakes into account the error of approximation. A value of lass than 0.06indicates a good fit (Hu & Bentler, 1999). Values ranging from 0.06 to 0.08indicate acceptable fit (MacCallum, Browne, & Sugawara, 1996). Othergoodness-of-fit statistics of relative fit index (RFI), and comparative fitindex (CFI) were also examined. RFI provides a measure of model fit ver-sus the degrees of freedom needed to achieve that fit. CFI compares theexisting model fit with a null model, which assumes that the latent variablesin the model are uncorrelated. Values RFI and CFI close to 0.9 or above forthese indexes suggest acceptable fit (Bentler, 1992).

Figure 1 displays the final best data use recursive model for DDDM inschool vision and its standardized parameter estimates and goodness-of-fit

620 Educational Administration Quarterly

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statistics. The values displayed above the observed variable are reliabilityestimates for the individual subtests in the model. Path parameter estimatesmeasure the degree of effect produced by one variable on the arrow-pointedvariable. School district requirement of data use from a policy perspective(.23, p < .05) and principals’ data skills (.22, p < .05) had significant posi-tive direct effects on principals’ data use in school vision leadership.Principals’ data accessibility (.21, p = .070) had a moderate effect on theirdata use. These three variables contributed 21% of the variance in data useof school vision. District requirement (.43, p < .05) and principal data skills(.33, p < .05) significantly predicted data accessibility, accounting for 29%of the data accessibility variance and bringing about some positive indirecteffect on data use in leadership of school vision. The findings showed thatthe factors of district requirement and principal data skills were strong pre-dictors of data use in the leadership dimension of school vision, contribut-ing both direct and indirect effects.

Figure 2 presents the final data use recursive model of best fit for lead-ership in school instruction. The parameter estimates and goodness-of-fitstatistics of the model are also presented. This model found that principals’perception of data quality (.18, p < .05), data accessibility (.25, p < .05),data skills (.26, p < .05), and their education level (.15, p < .05) significantlyaffected data use in school instruction leadership. School team of dataanalysis (.13, p = .093) had a moderate effect on principals’ data use ininstructional leadership. These five variables had direct positive effects ondata use in the leadership dimension of school instruction, accounting for28% of its variance. Although school district requirement of data use froma policy perspective did not directly impact data use, its positive effects ondata accessibility (.40, p < .05), perceptions of data quality (.18, p < .05),and school team of data analysis (.30, p < .05) were significant. Data skillsalso significantly predicted data accessibility (.35, p < .05). These resultsrevealed that school district requirement of data use and principals’ dataskills had some positive indirect effects on data use in leadership of schoolinstruction.

The data use recursive model for leadership in school organizationaloperation and moral perspective is presented in Figure 3. The results indi-cated that school enrollment (.19, p < .05) significantly affected principals’data use in school organizational and moral leadership. Principals’ dataskills (.17, p = .062) and school district requirement of data use (.17, p =.092) had a moderate effect on principals’ data use in organizational andmoral leadership. These three variables had positive direct effects on datause in the leadership dimension of organizational operation and moral per-spective, accounting for 18% of its variance. District requirement of data

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622 Educational Administration Quarterly

.29

DataAccessibility

.35

DA3

err3

.59

.55

DA2

err2

.74.39

DA1

err1

.62

Data Skills

.72

DS3

err6

.64

DS2

err5

.57

DS1

err4

.85.80.75

.21

Data Use

.50

DU1 err7

.45

DU2 err8

.47

DU5 err9

.58

DU19 err10

.44

DU21 err11

.75

DU22 err12

.71.67

.68

.76

.66

.21

res2

res1

Distri_Require.38

.33

.87

.22

.43 .23

Figure 1. Data Use Model for Leadership in School Vision (sample size == 183; chi-square == 76.823; degrees of freedom == 60; probability level == .071; RMSEA ==.039; RFI == .882; CFI == .981)

NOTE: RMSEA = root mean square error of approximation; RFI = relative fit index; CFI =comparative fit index; DA = data accessibility; DS = data skills; DU = data use; res = residual;err = error; Distri_Require = district requirement of using data for decision making.

.04

Data Quality

.73

DQ4err4.85

.75

DQ3err3 .87

.50

DQ2err2 .71

.47

DQ1err1

.69

.33

DataAccessibility

.36

DA3

err7

.60

.53

DA2

err6

.73

.38

DA1

err5

.62

Data Skills

.72

DS3

err10

.64

DS2

err9

.57

DS1

err8

.85.80.76

.28

Data Use

.45

DU6 err18

.37

DU7 err17

.27

DU9 err16.34

DU15 err15.37

DU17 err14

.43

DU18 err13

.61

.52

.59

.61

.65

.18

.25

res3

Prin_Ed_Level

res2

.09

Sch_Team

.41

DU23

.53DU28

err12

err11

.64.35

Distri_Require

res1

.40

.26

.67

.73

.34.30

.14 .13res4 .15.19

Figure 2. Data Use Model for Leadership in School Instruction (sample size == 183;chi-square == 342.815; degrees of freedom == 181; probability level == .000;RMSEA == .070; RFI == .846; CFI == .881)

NOTE: RMSEA = root mean square error of approximation; RFI = relative fit index; CFI =comparative fit index; DA = data accessibility; DS = data skills; DU = data use; DQ = data qual-ity; res = residual; err = error; Distri_Require = district requirement of using data for decisionmaking; Sch_Team = school team for collecting data; Prin_Ed = principal’s education level.

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use from a policy perspective (.43, p < .05) and data skills (.34, p < .05) alsosignificantly predicted data accessibility, accounting for 30% of the dataaccessibility variance and bringing about some positive indirect effects ondata use in leadership of school organization and moral perspective.

Figure 4 displays the final fit model for leadership in collaborative part-nerships and larger-context politics. Principals’ data accessibility (.27, p <.05) and students’ social economic status of their schools (.18, p < .05) sig-nificantly affected data use in leadership of collaborative partnerships andlarger-context politics. School district requirement of data use from a pol-icy perspective (.16, p = .065) had a moderate effect on principals’ data usein leadership of collaborative partnerships and larger-context politics.These three variables accounted for 15% of the variance in data use. Schooldistrict requirement of data use (.43, p < .05), principals’ data skills (.35,p < .05), and students’ socioeconomic status (-.18, p < .05) also significantlyinfluenced principals’ data accessibility, explaining 34% of its variance.These variables had some indirect impact on principals’ data use.

Luo / DEVELOPING STRUCTURAL EQUATION MODELS 623

.30Data

Accessibility

.35

DA3

err3

.59

.54

DA2

err2

.73

.39

DA1

err1

.62

Data Skills

.72

DS3

err6

.65

DS2

err5

.56

DS1

err4

.85.80.75

.18

Data Use

.40

DU3 err12

.54

DU8 err11

.43

DU11 err10

.59

DU12 err9

.41

DU13 err8

.47

DU27 err7

.74

.65

.77

.64

.17

.17

res2

Sch_Enroll

res1

Distri_Require

.16 .19

.34

.23

.43.63

.69

Figure 3. Data Use Model for Leadership in School Organizational Operation andMoral Perspective (sample size == 183; chi-square == 96.726; degrees of freedom== 72; probability level == .028; RMSEA == .043; RFI == .837; CFI == .968)

NOTE: RMSEA = root mean square error of approximation; RFI = relative fit index; CFI =comparative fit index; DA = data accessibility; DS = data skills; DU = data use; res = residual;err = error; Distri_Require = district requirement of using data for decision making;Sch_Enroll = school enrollment.

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DISCUSSION

The Extent of DDDM Practice

The results of this study indicate that the overall high school principals’frequency level of using data for decision making transcended “sometimes”and reached “often” for the following four constructs of school leadershipin (a) school instruction, (b) school organizational operation and moral per-spective, (c) school vision, and (d) collaborative partnerships and larger-context politics. The self-reported responses reveal an overall encouragingpicture of the principals’ high frequency in using data for their decisionmaking, particularly in the leadership of instruction and organizationaloperation. These results are consistent with the previous literature on prin-cipals’ DDDM practices (Armstrong & Anthes, 2001; LaFee, 2002;Leithwood et al., 2001; Mathews, 2002; Salpeter, 2004; Wallace, 1985).

NCLB (2001), acting as a driving force of DDDM, has added new respon-sibilities for schools to exercise more efforts in collecting, analyzing andreporting data to prove their bottom line of the educational accountability.

624 Educational Administration Quarterly

.34

DataAccessibility

.35

DA3

err3

.60

.53

DA2

err2

.39

DA1

err1

.63 Data Skills

.72

DS3

err6

.65

DS2

err5

.57

DS1

err4

.15

Data Use

.47

DU4err15

.73

DU20 err12

.50

DU24 err11

.58

DU25 err10.32

DU26 err9

.71

.76

.56

.66DU29

err8

.59

DU16 err13

.72

DU14 err14

Distri_Require

res2res1

Sch_SES

.63

DU30

err7

.81.79.72

.69.85

.77

.85

.75 .80 .85

.43

.16

–.18

.18

.35

.27

Figure 4. Data Use Model for Leadership in Collaborative Partnerships and Larger-Context Politics (sample size == 183; chi-square == 124.161; degrees of freedom ==115; probability level == .264; RMSEA == .021; RFI == .890; CFI == .993)

NOTE: RMSEA = root mean square error of approximation; RFI = relative fit index; CFI = com-parative fit index; DA = data accessibility; DS = data skills; DU = data use; res = residual; err =error; Distri_Require = district requirement of using data for decision making; Sch_SES =school socioeconomic status.

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After years of reinforcement of DDDM in various efforts, it seems that anincreased interest in DDDM is apparent and its practices are encouraginglyspread. Principals seem to commonly recognize the benefits and values ofDDDM, and respond to the call in using data as a guide for decision makingduring the course of a decade in framing how schools would react to theaccountability environment. Principals will continue their efforts with regardto student achievement and quality teaching and learning, and to seriouslyevaluate and analyze the existing data in their schools (Creighton, 2001).

Leadership Dimension Differences of DDDM

The one-way within-subject ANOVA yields results of significant differ-ence in DDDM among the four leadership constructs. The findings illus-trate that principals, as instructional leaders, used the highest frequency ofdata for decision making. As organizational and visionary leaders, princi-pals comparatively used less data for decision making in their administra-tive problems, but still in a high frequency. Data were used the leastfrequently in the leadership dimension of collaborative partnerships andlarger-context politics.

The results support the notion that a high school principal’s problemsemerging in the school context define the shape of his or her information seek-ing and use. Problem dimensions that are the characteristics and nature of thetypical problems faced by the particular set of people (principals) can have aneffect on their data use (Taylor, 1991). The focused use of data in solving prob-lems of school improvement in teaching and learning (Bernhardt, 1998;Thornton & Perreault, 2002) reveals that principals who assume the role ofinstructional leaders value information and are more likely to gather and relyon information in making decisions (McColskey et al., 1985). The moderatefrequency of data use in the leadership dimension of school–community part-nerships and larger-context politics may reflect that the fact or principals’beliefs that in this leadership aspect, quantitative data may not be as helpful innegotiating coordination as other processes or information.

The varying frequencies of use of data across the leadership dimensionsmay also reveal that data use for decision making is influenced by the well-structured and ill-structured problem dimensions (Leithwood & Steinbach,1995; Taylor, 1991). Structured problems demand less conscious thoughtprocesses whereas ill-structured problems require more thought and createa significant role for information collection skills. The highest frequency ofdata use by principals in addressing problems in curriculum, teaching, andlearning at school could possibly suggest that student achievement andschool improvement are believed to be complex or ill-structured problems

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(Streifer, 2002). If this notion is true for the principals, the administrativeproblems in school–community collaborative partnerships and lager-context politics could be perceived by the principals or in fact as less com-plex and ill-structured problems.

Interactive Factors Affecting DDDM

The information behaviors of decision making process are the productof the elements of IUEs. IUE includes the set of elements that affect theflow and use of information into, within, and out of an organization anddetermine the criteria by which the value of information will be judged. Inaddition to the problem dimensions discussed in the above section, othercontextual elements of IUE include sets of people, work settings, and per-ceptions of information (Taylor, 1986; 1991). To some degree, results of theSEM models illustrate the theoretical model of IUE.

Among the factors related to “sets of people” defined in IUE (Taylor,1991) that influence DDDM, principals’ education level had some effectson principals’ DDDM. This supports Taylor’s proposition that education ofsets of people generally affects information behaviors. Principals’ dataanalysis skills were found to have significant direct effects on DDDM inmost of the leadership dimensions except for the collaborative partnershipsand larger-context politics.

Regarding the factors in the work setting, school size and socioeconomicstatus significantly affect principals’ data use respectively in the leadershipconstructs of organizational operation and collaborative partnerships.School district requirement of using data for decision making had signifi-cant or moderate direct effects on data use in all the leadership dimensionsexcept for school instruction, whereas data accessibility had direct effectson all the leadership dimensions. School team of data analysis and princi-pals’ perceptions of data quality only contributed to principals’ data use ininstruction. These results reveal that information behavior such as princi-pals’ data use for decision making was situational (Choo, 1998; O’Reilly,1983; Taylor, 1991). Generally, data analysis skills, attitudes toward data,the data demands of the leadership domain, the access to data, and therequirement of school district in using data are aspects of the school envi-ronment that could affect DDDM.

Information behavior is also a dynamic process, in which elements of theinformation environment interact actively with each other (Choo, 2002).Within the information environment, the high school principals’ characteris-tics, the structure of the typical problem dimensions, the setting of schooldistrict and the school in which the principals work all combine to establish

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a context for data use in decision making. This notion was also illustrated bythis study’s results of interactive effects of the IUE (Taylor, 1991) factorsobserved. For instance, the models revealed that school district requirementof data use and principals’ level of data skills had indirect effects on data usethrough their impact on data accessibility. So was the case in the indirecteffect of school data analysis team on data use in the instruction leadership.

The contextual and dynamic nature of information behavior of DDDMcould also be supported by examining the results of the SEM’s models in anintegrated and synthesized approach. School district requirement of using datafor decision making served as the significant direct predictor for three dimen-sions of DDDM in (a) school vision, (b) school organizational operation andmoral perspective, and (c) collaborative partnerships and larger-context poli-tics, but not in the important dimension of DDDM in school instruction.Principals’ data analysis skills contributed significantly to principals’ DDDMin the two leadership dimensions of school instruction and vision, in whichprincipals practiced DDDM in high frequency. Principals’ perceptions of dataquality were significantly influential in predicting their DDDM in only, but amost important, leadership dimension of school instruction in data use. Dataaccessibility significantly predicted data use for decision making only in theleadership construct of collaborative partnerships and larger-context politics.School team of data collection and analysis did not significantly predict any ofthe four constructs of principals’ data-driven decision making.

The synthesized approach of analyses seems to imply that person-relatedor internal factors such as perceptions of data quality and data analysisskills tended to significantly contribute to principals’ data use in the lead-ership areas, for instance, school instruction in which DDDM was exten-sively practiced and for ill-structured problems. On the contrary, theorganization-related or external factors such as school district requirementand data accessibility tended to be influential in affecting principals’ datause for decision making in the leadership areas, for instance, collaborativepartnerships and larger-context politics, in which DDDM was less fre-quently practiced and for well-structured problems (see Figure 5).

As Simon (1997) suggested, an individual’s behaviors (such as decisionmaking and information use) in an organization are impacted by twoaspects of influence: the stimuli with which the organization seeks to influ-ence the individual, which is termed as “external” influence; and the psycho-logical “set” of the individual that determines his or her response to thestimuli, which is termed as “internal” influence. These two aspects of influ-ence on an individual’s behaviors are distinguishable from each other (p. 177).On the other hand, higher-order needs are satisfied internally, whereaslower-order needs are predominantly satisfied externally (Maslow, 1954).

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In this study, the external influence of school district requirement of usingdata for decision making mostly affected the lower-level frequency of datause in decision making, whereas the internal influence of principals’ atti-tude toward data affected the higher-level frequency of DDDM. If these twofactors are compared to each other based on principals’ recognition andacceptance level, it is not difficult to find that principals’ attitude towarddata quality is at the higher order and school district requirement of usingdata for decision making is at the lower order.

From the perspective of information processing (Choo, 1998), dataaccessibility affected the lower frequency level of DDDM whereas dataanalysis skill affected the higher level of DDDM. Again, if these two fac-tors are compared based on principals’ cognitive ability of information pro-cessing, data analysis skill is at the higher-order level and data accessibilityis at the lower-order level. Therefore, the recognition level of DDDM andinformation processing level seemed to match or positively relate to the fre-quency level of principals’ DDDM.

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Perceptions of Data analysis data quality skills (high-order) (high-order)

School district Data requirement accessibility

(low-order) (low-order)

People(Internal) Factors

Organization (External) Factors

Ill-structured problems

Leadership dimensions with high frequency of data use

Well-structured problems

Leadership dimensions with low frequency of data use

Simon’s (1997) aspects of influence

Choo’s (1998) information processing

Taylor’s (1991) Information Use Environment

Taylor’s (1991) Information Use Environment

Figure 5. An Integrated Model of Contextual Variables Affecting Principals’ Data-DrivenDecision Making

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Limitations

There are several limitations in this study. First, it was limited to publichigh school principals in a Midwestern state during one school year. Second,the sample size tended to be small for the SEM model development, particu-larly for the models that included more variables, which may influence thesignificant level of the path relationships. Multivariate normality of the datawas not tested. Third, the credibility of this study might be influenced by theprincipals’ potential different understanding and inadequate knowledge aboutthe definition of data, especially the perceptions data when answering the sur-vey questions. A final concern is that although the factors observed in thisstudy explain a good bit of the variance of data use in principals’ decisionmaking, the low R-squared values in the models account for only about 15%to 28 % of the variance, which also indicates that other factors may influencedata use for decision making.

Implications for Practice and Research

Despite these limitations, the findings of this study do have practical andresearch implications. The following presents an integrated framework of prac-tical strategies to create a supportive IUE for better DDDM with suggestionsand insights framed around the research results and those found elsewhere inthe empirical literature on the topics of IUE and DDDM. First, use school dis-trict policy requirement to reinforce the practice of DDDM. As revealed by thisstudy, school district requirement of using data for decision making plays a keyrole in ensuring principals’ DDDM practices. These requirements heightenprincipals’awareness of issues in delving deeper into the data for problem solu-tions (Mathews, 2002). The impact of a policy requirement from a school dis-trict on DDDM is even more pronounced in relatively new areas of DDDM.

Second, strengthen principals’ information literacy. Information literacyis a set of data and information skills that enable principals to recognizehow to locate, collect, analyze, evaluate, integrate, and communicate infor-mation. As shown in this study, these skills are critical in dealing with thedaily information and in using the broad array of tools to search and orga-nize information, analyze results, and communicate and integrate theresults for decision making (Bennet, 2004). Third, increase data credibilityand reliability. Principals are more likely to use data for their decisionmaking if it is from a source deemed as credible and reliable. Reliability ofdata remains a challenge for school leaders to conduct DDDM (Salpeter,2004). It is essential to develop validation processes, procedures, and defi-nitions to deliver reliable data that users trust.

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Fourth, make data easily accessible. As supported by the models in thisstudy, information must be easily accessible by the relevant decision mak-ers before it can have an impact on decision making. Failure of informationavailability can result in nonutilization, particularly for principals learningto practice DDDM. It is a top priority to bring all educational data togetherfor easy access and analysis (Bernhardt, 2003; Streifer, 2002). Fifth, createsupportive and effective teamwork. This study also suggested that team-work of data collection and analysis has positive effects on DDDM. Data-driven decision making teams are most likely to be successful whenmembers are assessment and data analysis literate, have time and interest totake the responsibilities, understand the team’s mission, establish a strongrelationship of trust, and practice good communication skills.

Finally, use different strategies for different administrative dimensions.Strategies for promoting DDDM should be used in an integrated approachbased on the notion that information behaviors are situational and the fac-tors of the IUEs interact with each other. This notion is strongly supportedby the findings of this study. For instance, in improving DDDM in instruc-tional leadership that has been practiced frequently, school districts or pol-icy makers should focus their time, efforts, and financial support onenhancing the internal factors such as principals’ data analysis and upgrad-ing their perceptions of toward data quality. If it is necessary to improveDDDM in the leadership areas such as school–community partnership andschool vision that have not been practiced as frequently, the external factorssuch as school district requirement from a policy perspective and dataaccessibility should be strongly emphasized.

Based on the limits and the findings of this study, the following suggestionsare made for further study. First, broadened study subjects are recommended.There is a strong need for more studies of differing populations working invarying contexts, how individuals in these populations use specific informa-tion, and how its use or nonuse affects their concerns (Taylor, 1991). Second,measurement of other contextual factors is suggested in studying their rela-tionships with information behaviors. Further studies can investigate theeffects of other IUE factors such as people’s social network, people’s attitudetoward technology, organization structure, and decision process. Third, futurestudies might look at what specific types of data are mostly used or preferredby principals in different dimensions of leadership, and how principals acquireand use data in the process of decision making. Finally, more practical topicsabout DDDM should be investigated. Future studies may look at what level ofdata use for decision making in different leadership dimensions is effectiveand well accepted by principals, and whether data-based rationality contra-dicts “gut feeling” in decision making.

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CONCLUSIONS

This study used SEM to model the survey data for examining the emergingtopic of DDDM by adopting the theoretical model of IUE (Taylor, 1991) onthe contextual factors that impact information behaviors. The results of thisstudy generally support the core proposition of IUE—that information behav-ior is situational, multidimensional, and dynamic (Choo, 1998; 2002).Different problem dimensions shape the frequency of data or information usefor decision making as insisted by Taylor (1991). This study further suggeststhat within the IUE’s factors of set of people, problem, and setting, data orinformation use for decision making in different problem dimensions areimpacted by different factors of set of people and work setting. For instance,school district requirement of using data for decision making and accessibil-ity of data are significantly influential in predicting principals’ DDDM in col-laborative partnerships and larger-context politics, whereas principals’perceptions of data quality and data analysis skills are the two most influentialvariables in predicting principals’ data use in decision making in the leader-ship dimension of school instruction.

This study suggests that the IUE model provides a useful structure withwhich to describe the relationships between the contextual factors and theinformation behavior of principals’ DDDM practices. Results of this studygenerate some useful implications for practice, research, and theoreticalfoundations for the emerging topic of DDDM, which is essential for schoolimprovement and educational accountability with the deeper implementa-tion of NCLB (2001).

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Mingchu Luo is a senior institutional researcher at Emporia State University, Kansas. He earnedhis EdD in educational administration from the University of Nebraska. His research interestsinclude principalship, data-driven decision making, program evaluation, and student flow.

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