strike or yield_kit & caboodle (1)
TRANSCRIPT
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Strike or Yield
CaseStudyTeam Kit & Caboodle
Apoorva Singh
Nimisha Milind
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Strategic short sightedness Inability to meet clients expectations Response time to the ever changing
Business Environment was painfullyslow
Winning Clients besides MDX
IES head and HR head lethey were opposed to theduring the acquisition of
Unclear understanding w
taking up responsibility p
Requests from employees are notdiscussed
Losing quality talent to the competition Lack of proper communication delays
decision making Line Managers, Recruitment and
Training Team working in silos
Setting up the new GTX te Recruiting and on-board
resources Rolling out policies and Existing employees are u
processes and systems
Existing employees of Awork in this unit
Becoming CustomerCentric
Developing a Customer -Centricity Model
Incorporate this as a part ofEmployee training ( newhires as well as existingemployees)
Making this a part of severalcommunication activitieswith the employees
Employee Satisfaction
Introducing a 3S Model (Survey forEmployee Satisfaction, Stay Interviews& Sessions with the Leadership)
Manage Mergers & Acquisition better
Solving the GTX problem
Leadership Formulation of new policies Communication and Integration
Setting the Context
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Looking atIndustryTrends
Analyzingwhatcompetitorsare doing
CustomerCentricityCustomerFocused
Leadership
Understandingthe Customer
Design theExperience
Emfron
Approach followed
Global clients no longer view India primarily as a destination to lower costs, but rather as a destination for excellence 1 Service quality performance is dependent upon human interactions in service encounters, and the outcome of service quality relies on an interactive prbetween the service providers and the service receivers 2
1. Mary C. Lacity University of Missouri-St Louis, St Louis, Missouri, USA, Leslie P. Willcocks Information Systems and Innovation Group, London School of Economics, London, UK, and Joseph W.of Missouri-St Louis, St Louis, Missouri, USA Global outsourcing of back office services: lessons, trends, and enduring challenges , p. 22 (Emerald Group Publishing Ltd.)
2. Svensson, 2006
Competitors looked at Customer Centricity Mode
Strategic Short sightedness
Lengthy Decision making process
Acting quickly and respond betterto Customer Feedback
Will provide solutions to:
Looking at industry trends, the following industries are intendingto increase investments in outsourcing in the next three years:
Entertainment, Media and Publishing: Software and Hi-tech BFSI Insurance Sector Pharma Industry
Proactively seek new customers
Web cas Utilizing
existing
ExistingEmployees
The modexhaustiphase of
NewEmployees
Communicatin
Retain and Strengthen ties with existing customers
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StayInterviews
3 SModel
Survey for Employee Satisfaction
To identify the areas/issues affecting empsatisfaction and retention
Since these are anonymous, employees ato share honest responses
Subsequently, this will also help us evalutaken by the management to resolve the ishaving the desired effect
Stay Interviews
A Conversation between an employee and their managerto evaluate the different satisfiers/dissatisfiers affectingthe employees intent to stay
Intention is to confirm areas of satisfaction & surfacingareas of dissatisfaction first to understand and thenultimately resolve
To be conducted for employees who are prone to attritionas well as critical for the organization
Will involve conversations between Line Manager and theemployee in the presence of an HR representative
This will act as a direct measure to resolve issues leadingto attrition in the organization
Employee Satisfaction and Retention: The 3 S Model
Sessions with the Leadership
Every month, 3 lunch sessions different Leaders
Invite 5 to 6 employees on volunteach session, supplemented bnomination
Each month targets at one/twogroups so we know whether there athemes from the groups we need to a
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Sessions with the Leadership
To make sure that the feedback is properly taken care of and employees feel that their opinions are valuedand are worked on Assign one Leader member as the owner for each months sessions The owner is responsible to analyze the feedback f rom that month, identify owner for each issue and proposeactions; owner will also responsible to share the feedback collected and efforts taken/to be taken to all thesessions attendees for that month via email All employees will be briefed on what has been heard and what actions have been taken/to be taken on aquarterly basis during the existing open house meetings
Survey for Employee SatisfacConduct the Employee SatisfactioexerciseExpand the scope to include other
Follow - upStay InterviewsTo be conducted during the year eReview and hence integrated withReview process
Will provide channels to employees to express discontent and promote inclusivity Employees will get a medium to discuss their concerns with their Line Managers, HR as well as the Leadership Relevant action and follow up to be taken on the basis of issues identified by this (3 S) model
Help cullEmployee
dissatisfaction
Will allow all employees to connect with the Leadership and give their feedback on business and people efforts, andthus feel more valued/respected, which will enable a higher impact on overall business/people strategy
Also allow the Leadership to explain the company strategy/ direction/ priorities and their management philosophy tothe frontline employees and get to know their points of view
Employees willbe more
connected tothe Business
Better Employee- Leadership connect will ensure employees alignment with the organizations focus on Customer Centricity
Such channels will allow decision making process to speed up leading to faster response time
A moreproductivework force
Grievance handling
Developing a tool for managingemployee Grievances
Concerns regarding benefits
Providing cafeteria & transport facilitiesas part of the employee benefits
Commun
Efficient utilizatiemails and voice
Solving Existing
Issues
Benefits from 3 S
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Why?Case Facts ABIT Infosystems has bought in the idea of achieving growth through M & AsIndustry IBM acquires Kennexa a Talent Management Solutions firm for U.S. $1.3 Bn (forbes.com , 2013) TCS acquires French ALTI enterprise solutions provider for Rs. 530 crore (Indian Express, July 2013)
Infosys, announced the acquisition of Zurich-based Lodestone Holding AG, a leading managementconsultancy firm, for Rs.1,925 crore (The Hindu, Sept 2012)
Cause for concern in ABIT As per employees, mergers h
mismanaged Critical employees have left Major issues: Un clear unde
existing problems rather thanthem
In an organization, post any Merger and Acquisition the proportion of actively disengaged employees increases substantially, also the percentage of higengaged employees is cut into half. 1
1. Managing Employee Engagement during times of change, a Study by Aon Hewitt (2013)
A new framework for Training
Induction (fornew joinees)
TrainingDelivery
On the jobEvaluation and Client& Line Mgr Feedback
Specific Training needs to be identified dureported to Training team
Points to be borne in mind for any future change management
Manage Mergers and Acquisitions smoothly
Building a framework forEffective Change Management
Gaining Employee Buy in Sustained Momentum Effective Communication
Line Mgr & TrainingMgr to devise the
training plan
Training team tocollect Feedbackfrom the trainees
Advantages: The issue of disconnect between
Line Managers and Recruitmenaddressed
Incorporating client feedback inensures that the employees will recentric
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Recruitment
Communication of new
policies
Leadershipand NewPolicies
Recruitment - Expertise required in the fields of Manufacturing and IT
External Recruitment For grades A-C: Fresh engineers and
MCAs to be hired and trained on therelevant technologies.
For Grades D&E, people with extensiveknowledge of manufacturing to behired and trained on relevant IT
technologies.
Internal Recruitment Reassignment from MDX For Managerial positions, Employees
from grade F and above from MDXto be reassigned to GTX.
What is in it for the emp Internally reassigned employees to be given a Z
i.e., a lateral movement to GTX followed by a promotion, followed by another lateral movemtheir internal mobility and capability.
All employees to receive an additional annual ba) Financial Performance of the unit
b) Customer feedback received across the
Leadership & Task Force for new policies Vinay to spearhead the formulation of new
policies for the unit
To be supported by a team of HR personnelfrom within the organisation, preferably MDX.
Formulation of a special task force dedicated tosetting up of new policies headed by Vinay andVP of the unit, and comprising of senioremployees from HR as well as the deliveryteam.
Communication & Integra A detailed communication
new policies to the emploon every grade separately.
Each step of the communiseveral members from thedelivery team as owners reexecution.
The communication plan tdetailed policy manuals andescribing all policies and
Tackling the problem with GTX