Strike a Pose: Become an

June 23, 2014

InstaPro on

Get these slides here:http://sarahtpage.com/TCCE-BCS/

Step 1:Open Instagram /

Take a photo

Step 2:Add

#TCCE2014AC tag

Step 3: Upload to Instagram

Step 4: Stay tuned

is no dummy.

• More than 60 million photos are uploaded every day

• Over 20 billion photos shared

• 200 million monthly active users

• 1.6 billion likes daily• 1000 comments per

second

Source: Instagram Press; Social Fresh

Photo: WindKoh on Flickr

Here’s Why:

Is Instagram Right for You?

Source: Pew Research Center; mediabistro.com

• 13% of Internet users are on Instagram

• 16% of women use Instagram vs 10% of men

• Ages 18-29 = 28%• Ages 30-49 = 14%• Ages 50-64 = 3%• Ages 65+ = 2%

Apply Instagram Filters

From this … … to this!

Instagram Content - Photos

Instagram Content - Videos

http://vimeo.com/68765934

• Select video option• Shoot video•Apply filter•Describe the video•Post to Instagram

and/or other channels

Tips for Better Instagram Photography

Shoot in the Golden Hour

Get Closer

Change Your Perspective

Use Text Overlays

Use the Rule of Thirds

Use Leading Lines

Try Interesting Angles

Instagram for Chambers:Best Practices

1. Take Us Behind the Scenes

Take Us Behind the Scenes

2. Introduce Your Staff/Board

3. Feature Your Members

4. Support Your Members

5. Focus on the Business Community

6. Demonstrate Value of Membership

7. Highlight Local Partners

8. Demonstrate Advocacy Efforts

9. Promote Chamber Programs

10. Promote Chamber Events

11. Showcase Ribbon Cuttings

Showcase Ribbon Cuttings

12. Show What Visitors Can Do

13. Sell Merchandise

14. Add User-generated Content

15. Show Us “How To”

16. Use Hashtags

#ThrowbackThursday or #TBT

17. Host a Contest

18. Make It Fun!

Watch This

Setting Up Your Account

1. Download the Instagram app from the iTunes App Store or the Droid Google Play Store

Set Up Your Account

2. Click “Register” to create a new account

Set Up Your Account

3. Create a user name and password

Set Up Your Account

4. Find Facebook friends

Set Up Your Account

5. Edit your profile and add a bio

Set Up Your Account

6. Connect to social

Set Up Your Account

6. Connect to social (cont’d)

Set Up Your Account

7. Follow users

Set Up Your Account

8. Capture or upload a photo

Using Instagram

9. Scale and crop

Using Instagram

Pinch, enlarge, and drag

10. Add filters

Using Instagram

Filters

11. Add borders

Using Instagram

Border

Border

12. Add special effects

Using Instagram

Special effects

13. Complete photo information and share

Using Instagram

Add a caption & hashtag

Tag a user

Add a location

Share on social networks

Can I Help?

Call Me!

Follow Me

Linkedin.com/in/sarahpage

Facebook.com/SarahTPageConsulting

@pagetx

Sarah Page, PrincipalSarah T. Page Consulting, LLC

http://sarahtpage.comsarah@sarahtpage.com

512.914.8873

Instagram.com/stpconsulting

Pinterest.com/sarahtpage

Let’s Go Practice!