strengthening your personal brand (dale carnegie)
TRANSCRIPT
Strengthening Your Personal Brand at the Local Level
Why worry about Personal Branding?
Best Practice: Keep it Simple!Focus on a few, ignore the rest.
• LinkedIn • Facebook• Blog • Video • Content Strategy
Agenda
Is your digital footprint helping or
hindering your success?
LinkedIn • Cover photo
(1400x425)
• Headshot
• Tagline
• Summary
• Recs
• Experience
How are you creating Social
Proof?
Here’s where you create thought
leadership
Create Compelling Content
• FAQs
• Grad Guest Articles
• Video
• Add Value
Strengthen VIP Relationships on Facebook
Activity • Please write down the names of three of your best clients
• Now write down each of their birthdays
• What distinctions do you know about these clients? Awards? Achievements, etc
• What are their hobbies? Favorite sports teams?
• What or who are they passionate about?
• Do you connect with them on a weekly basis? Multiple times a week?
Meet Mary Stevenson • Her Birthday is May 11th
• She just celebrated her 10th year of being smoke free
• She’s a huge Alabama Crimson Tide fan
• The Bible is her favorite book
• She just became a Grandma for the 1st time
• Mary and I interact with each other on a weekly basis
• She’s also one of my largest clients who paid me well over 5-figures last year.
Use the Get Introduced Feature
Thank you! • www.ebootcamp.com
• 248-388-9788
• Signed copy of book - $20 (cash/credit)