strengthen your brand by improving your online presence · humanize your brand to connect with...
TRANSCRIPT
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Strengthen Your Brand By Improving Your
Online Presence
September 26, 2018
Marie LuCo-Founder & Managing Partner | Analytics Effect
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What is a brand?““
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Brand is not your logo...
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Brand is not your store...
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Brand is not your product / service...
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You do not own your brand.
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A brand is a person’s gut feeling about a product, service or
organization.
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Branding is using marketing to influence peoples’ attitude towards and perceptions
of the brand.
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What can I do to improve my brand?
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Have a mobile-friendly website
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Educate your audience using video.
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Stay top of mind by advertising online.
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Engage with your audience where they are.
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Benefits of Social Media for Business
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Increase brand awareness
With nearly half of the world’s
population using social media platforms,
they’re a natural place to reach new and
highly targeted potential customers.
“... 60 percent of Instagram users say they discover new products on the platform.” (Hootsuite)
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Humanize your brand
To connect with customers—and potential
customers—you’ve got to show the
human side of your brand. How are you
embracing your brand values? (Do you
even have brand values?) How are you
looking out for the best interests of your
customers and employees? Does your
product really work?
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Stay top of mind
Most social media users log into their
accounts at least once per day… and many
people are checking social multiple times per
day.
Social media gives you to the opportunity to
connect with fans and followers every time
they log in.
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Reputation management
Your customers are already talking about you
on social media, whether or not you’re there
to respond. If you and your team are on the
ball, you can pick up on important social
posts about your brand to highlight the
positive and address the negative before it
turns into a major issue.
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Customer and audience
engagement
Social networks give you the opportunity to
interact directly with customers and fans, and
likewise give them the chance to interact
directly with your brand. Unlike traditional
media, which offers only one-way
communication, social media is a two-way
street.
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Customer service and customer
support
People expect brands to be available on social
media and seek out their social accounts for
customer service. Research published in the
Harvard Business Review shows that brands
who don’t meet those expectations damage
their bottom line.
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Foster trust. Invest in security measures.
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If it's not dealt with promptly, a severe data breach can quickly spiral out of
control, along with your reputation:
● You become the subject of highly negative social media chatter
● Negative ratings and reviews flood the internet and dominate Google
● Your company is listed on scam advisory websites
● Legal action may be taken if your business is found to be at fault
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Provide reliable service at any circumstance.
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At the end of the day, your brand is how consumers feel about you.
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CREATE. WORRY-FREE OPERATIONS.
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Business Communications Tools
Operational
Tools
Data
Security
Business
Continuity Operations
Management
Business
Solutions
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Disaster-Readiness
Capability
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Disasters in the Philippines
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IT DISASTER
One out of every
14 drives will fail
within a year.
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IT DISASTER
Half of all businesses
that lose their data
due to disasters go
out of business
within 2 years.
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Productivity
LossHow many hours were lost?
How many employees?
How much does an employee
make?
Sample Computation:
16 hours (2 days) x
50 employees x
PhP 500 = Php 400,000
Revenue
Loss
Reputation
Loss
1 dissatisfied customer will tell
16 other people, who will
influence
250 people
80 potential customers LOST
Single Loss Expectancy (SLE)
Expected monetary loss every time a
risk occurs
Example:Average daily revenue P1M
Incident response & forensics P500k
Customer & IT Support P500k
Legal (Defense, Settlement, etc) P3M
Penalties P500k
SLE
P5.5M
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What to look for in a Back-up and
Disaster Recovery Solution
SCALABLE
PRICINGHARDWARE
COMPATIBILITY
STRONG
REPUTATION
AROUND-THE
CLOCK-SUPPORT
Source: www.entrepreneur.com
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Business Continuity Solutions
Cloud Data Center On- Premises
or Co-location
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Building a Data Center
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Globe Data Center is built on
Compliant Infrastructure
ISO 20000-
1:2011
ISO
14001:2004
PEZA Certified
(Cebu)
ISO
22301:2012
ISO
27001:2005
ISO
9001:2008
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What is Cloud Computing?
Services can include the storage of data and the
processing of transactions
Any service that is hosted over the Internet by a third
party
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Cloud as your Data Infrastructure
VIRTUAL PRIVATE CLOUD BACKUP-AS-A-SERVICEDISASTER-RECOVERY-AS-
A-SERVICE
Virtually increase your
physical data storage
capacity through a pay-
per-use cloud storage.
Safeguard your critical
data and applications
from uncontrollable events
with on-demand backup
solution.
Resume operations with
minimal downtime after a
disaster when you
subscribe to a real-time
data redundancy solution.
REPLICATE
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Benefits of moving to Cloud
CUT COSTS SCALABILITYINCREASE
EFFICIENCY
IMPROVE PRODUCTIVITY
BETTER
CUSTOMER
EXPERIENCE
Source: www.bankingtech.com
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Cybercrime in the Era of Digital Transformation
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9,198,580,293Data records lost or stolen since 2013
$158Average cost per compromised record if a 3rd party was involved in the data breach
$141Average cost per lost or stolen record
$3.62 MillionAverage total cost of data breach
Source: http://newsbytes.ph/2018/01/04/fbi-says-ph-is-10th-most-attacked-country-online/
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<CONFIDENTIAL - FOR INTERNAL USE ONLY>Source: FBI’s Internet Crime Complaint Center (IC3)
CANADA INDIA UNITED KINGDOM AUSTRALIA FRANCE
BRAZIL MEXICO CHINA JAPAN PHILIPPINES
Most Attacked Countries
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“The I.T. Landscape is constantly changing”
Internal Applications
Location Border Device Border Application Border
At the speed of “NOW”
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FAKE WEBSITES
PUBLIC WIFI
SOCIAL NETWORKING
MOBILE DEVICES
EXTERNAL DRIVE
MALWARE
ATTACK VECTOR
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MARKET TREND
Source: Cybersecurity Trends 2017 Spotlight Report
54%47%
41%32%
Train and/or certify existing IT Staff to become
security experts
Deploy additional third-party security solutions
Partnered with a managed security service provider
Hire additional security professionals
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HOW MUCH DO YOU VALUE YOUR DATA?
WHAT MEASURES DO YOU HAVE IN PLACE NOW TO PROTECT YOUR DATA?
TALK TO US TODAY!
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CONTACT US:Name Contact Details Area
Cyril Chua 0917-5887806 Laguna
Mark Agustin 0917-5889336 Pampanga, Bataan, Zambales, Tarlac
Roy Jamon 0917-6881970 Nueva Ecija & Aurora
Ryan Ramirez 0917-6884977 Bulacan
Cris Bantegui 0917-5889069 Cavite
Danny Damian 0917-5882608 Benguet
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T H A N K Y O U.