strength in numbers
DESCRIPTION
Simone Williams of Marie Curie Cancer Care on recruiting and retaining fundraising groups. WCVA Funding Conference 2012.TRANSCRIPT
Marie Curie Cancer Care Fundraising Groups
Simone Williams
Area Fundraising Manager – Wales & The Marches
306 Marie Curie Fundraising Groups across the UK with2408 MembersRaised £1.6 million last year
In Wales:
• 18 Fundraising Groups
• 145 Fundraising Group members
What do our Fundraising Groups do?
• Organise Great Daffodil Appeal manned and unmanned collections
• Organise collection tins and collections throughout the year
• Hold Blooming Great Tea Parties and recruit hosts
• Organise their own events
• Represent the charity locally
• Act as ambassadors for the charity
• Promote and support regional and local events
• Support the charity’s fundraising initiatives
Caerphilly Fundraising Group
Great Daffodil Appeal
Manned collections: £446,406 raised
Unmanned collections: £71,021 to date
Newport Fundraising Group
Blooming Great Tea Party
Fundraising Groups host Blooming Great Tea Parties and encourage others in the community to do the same.
On average, Fundraising Groups raise £630 each.
We hope 240 groups will hold at least one party each this year.
Rhyl & Prestatyn Fundraising Group
Own events
Welshpool Fundraising Group
From coffee mornings to lunches, quizzes to balls, bra trails to Zumbathons…groups hold them all!
The figures
• 129 groups formed last year (2011/12)
• 12 groups already formed this year
• Target of 217 groups to form this year – 14 in Wales
Press coverageMarch 2012: • 91 pieces of press coverage• Potential for 2.4 million people to
see coverage• Advertising value equivalent of
£103,349• Over the year - £1.9 million
Press releases, a photocall notice and letter to editor all available fromFundraising Group online area
Yate & Sodbury Fundraising Group
Fundraising Group materials
• Handbook for all groups and a kit
• Fundraising Group online area – full of resources and templates
Growing our brand
Gaining support
Getting together
Happy Smiling People
Any questions?Penarth Fundraising Group