strength | cardio | vibrationtreadmill advice: “best buy of 2011. durability, reliability, value...

STRENGTH | CARDIO | VIBRATION

A healthy lifestyle starts with BH. We’re more than equipment; each action we take, from product development to sales and marketing, is part of a lasting commitment to our customers backed by over 100 years of experience and value. BH is proud to have a positive impact on the way people live by creating a lifestyle of health and fitness.

Fitness is more than working out. It is a conscientious decision to improve quality of life, to find your inner athlete and not settle for the status quo. We inspire, motivate, and challenge you to reach further and bring your game.

2

PRIDEENDURANCEINSPIRATIONPOWERMOMENTUMINTENSITYSTRENGTH

What Drives Us?

Hecktor LlanosBH Sponsored Pro-Triathlete3

“If you are going to achieve excellence in big things, you

develop the habit in little matters. Excellence is not an

exception, it is a prevailing attitude.”

~ Colin Powell

PRIDEWho we are and what’s important to us.

4

PRIDE Who We Are

We take pride ineverything we do

At BH North America, industry experience has led us to

create a wide range of award-winning products with a

focus on innovation, quality, selection and value. Our

products are used globally by the finest health clubs, top

rated hotels, military, multi-housing communities and

individual consumers.

Strength | Cardio | Vibration5

PRIDE Who We Are6

MISSION STATEMENT: To provide life improving products through profitable operations.

VISION STATEMENT: To be a world-class provider of fitness, wellness and furniture products with industry leading operations and customer service.

Working with purposeto deliver excellence

PRIDE

Alhóndiga - Bilboa, Spain

6

“Endurance is one of the most difficult disciplines, but it is

to the one who endures that the final victory comes.”

~ Buddha

ENDURANCEWhere we’ve been and what keeps us going.

7

ENDURANCE Our Global Reach

Endurance to thrive

For more than 100 years, BH has been an industry leader while providing quality products and services to the world.

8

ENDURANCE Our Global Reach9

From fitness equipment and traditional bicycles to electric bicycles and storage products

NOBODY has been at it longer!


BH exports to five continents and over sixty-five countries, providing equipment to meet a spectrum of customer needs, from the causal exerciser to elite athlete.


BH North America Headquarters

BH Spain Headquarters

Portugal Factory

Asia Factory

Our Presence Around the World

“If your actions inspire others to dream more, learn more, do more

and become more, you are a leader.”

~ John Quincy Adams

INSPIRATIONBringing better products to market for our customers.

12

INSPIRATION Product Innovation Bell Fitness Center - Waxi, China

Inspiration for the future

BH Fitness was the FIRST to take indoor cycling to big box

retailers. Indoor cycling has been popular for 15 years. As

thousands of people have discovered the benefits of indoor

cycling classes at their local gym, many have committed to

buying indoor cycles of their own.

13

INSPIRATION Product Innovation14

Watch a movie, read a book, check your email, update your status, and monitor your workout, all while exercising in the comfort of your own home.

The i.Concept family of products offers the FIRST display console technology that was designed specifically for the iPad®, iPhone®, and iPod® Touch; and the ONLY seamless equipment interface that will run popular Apps and exercise programs – all at the same time.

Enjoy yourfavorite appswhile exercising

Charge YouriPod®, iPhone®, or iPad®

in a secure dock

Use youriPod®, iPhone®, or iPad®

to seamlesslyinterface and

control the equipment

14


Vibration technology has been around since the 1800’s and is a growing category and trend in today’s fitness market. BH Fitness was the FIRST to take vibration platforms to big box retailers. With Vibration, you receive the same benefits of a hour long workout in just 15 minutes – allowing you to work smarter. Professional athletes utilizes vibration in their training to tone muscle and achieve a whole body workout; increasing blood flow, flexibility, and balance while strengthening and improving overall health.

VIBRATION

15


Set Up In Less Than 60 Seconds!Not available on all models

Innovations such as Plug & Run allow tool-free out-of-box setup in less than 60 seconds. All of our innovations are aimed at making your home workout simpler and more fulfilling.

1 3

2

4


We provide fitness solutions for all of your strength, cardio and vibration needs. BH works as an

extension of your own team. We partner with you, to develop custom products in terms of color

scheme and unique packaging design that best suits your individual customers.

Customization

POWER Power of a Brand18

“Power is given only to those who dare to lower themselves and

pick it up. Only one thing matters, one thing; to be able to dare!”

~ Fyodor Dostoevsky

POWERDiversifying for our clients individual needs.

18

Power to makeyour dreams a reality

POWER Power of a Brand

BH Fitness has been steadily growing globally for over 100 years in

all classes of trade. Providing the military, universities, hospitality,

professional gyms, big box retailers and home consumers with

quality fitness solutions.

19


Distinctive brands

BH North America Customers

21

Working Out With BH North America AlhóndigaBilbao, Spain

22

AlhóndigaBilbao, Spain


RekaldeBilbao, Spain


Miami Grand BeachMiami Beach


Basic Fitness HeergugowaardNetherlands


Scala FitnessEstonia


Century Spring Fitness ClubZhejiang, China


Oakley CorporationFoothill Ranch, California



Jenifer F.Orange County, California



BladezFitness


“The more you lose yourself in something bigger than yourself,

the more energy you will have.”

~ Norman Vincent Peale

MOMENTUMRecognition by our peers and the industry.

32

MOMENTUM Testimonials

As we have grown the brand, we have amassed

industry awards and are equally endorsed by

our accounts and the elite athletes who use BH

Fitness every day.

Gaining Momentumacross the globe

Reto HugBH Sponsored Pro-Triathlete

Nicola SpirigBH Sponsored Pro-Triathlete2012 Olympic Gold Medalist

33

MOMENTUM Testimonials34

BH Fitness has become for Fitness Showrooms, our value brand, not only in products but people. We feel the treadmills fit into the best value category, terrific product specifications, for a great and fair price. Over the last year our sales team has grown more and more comfortable promoting and selling the product. But there is also great value in the people that we deal with at BH Fitness. Our sales representative has worked with our team over the last year to instill the confidence that allows our sales team to promote the products with confidence. We feel very positive in the direction that BH Fitness is headed with products and people! Fabio Ravasi, President Fitness Showrooms of LI INC

Dealer Testimonials

The products that we carry have been an exceptional value and very reliable. While no service department is perfect, yours has been steadily improving with the new leadership at the helm. With questions or concerns, every issue is taken seriously and dealt with promptly. It is always important for us to be able to speak our minds when we feel there could be some changes or improvements and BH North America always seems open and approachable to do just that! If you continue to keep an open mind and listen to your dealers we will all keep growing our sales with happy, healthy customers. Chris CluettSpartan Fitness


It is great to work with a team of professionals who listen and support their dealer network. In years past we did business with competing brands, but are very happy we made the decision to do business with BH, versus it’s competition. With BH, not only do we get quality and value for the price, we are able to compete well in a competitive market with the price points offered. It’s been a sincere pleasure!

Carlos Vazquez, PresidentBusy Body Gyms To Go

Dealer Testimonials

We chose to partner up with BH Fitness because of our confidence not only in their superior product line, but their business structure and dealer service. The dealer support that BH Fitness offers allows Physique Fitness to portray and carry on this confidence at the consumer level. Our experience in dealing with BH Fitness has been extremely positive and has allowed our business to grow in our market as we continue to carry a product line that is consistently reliable in the field. K.G.( Ike ) Isaacson, Director Physique Fitness

fitness stores


Product AwardsConsumer Report: BH Fitness T2 Treadmill. Best Specialty Fitness Treadmill Under $2,000and XS1 as a “Recommended Buy”

Gear Awards: XS8 Signature Series Elliptical. “2010 Top Gear of the Year Award” Gold Winner

Gear Awards: XS5 Signature Series Elliptical. “2010 Top Gear of the Year Award” Silver Winner

Runner’s World: “Expansive running surface…and well designed console.”

Treadmill Advice: “Best Buy of 2011. Durability, Reliability, Value and Design.”

Best Buy for the LK790 and SB4

ShapeYou.com

TOPGEARof the Year Award

Sport

s,

Health

&

Fitness

GearAward

ShapeYou.com

TOPGEARof the Year Award

Sport

s, Health & Fitness GearAward


Nicola Spirig2012 Olympic Gold Medalist3 Time European Champion2012 ITU World TriathlonKitzbühel Winner“My favorite machine is my BH treadmill. It allows for very specific training and has some advantages over running outside. It gives me 100% control over my training and enables me to do exercises that otherwise would be impossible. I also find that whole body vibration increases performance in an incredible way.”

Athlete Testimonials


Eneko Llanos 9-Time Zarautz Triathlon Champion2012 iCAN Valladolid Winner2011 Ironman Arizona Winner“I use vibration for warm-up, cool-down, and as a key component of my training program. I also like the sturdiness of the treadmill, it’s resistance and reliable and provides me with the advantage of being able to run at an incline without having to look for a place outdoors.”



Angela Naeth 2011 Boulder Ironman Winner2012 Panama Ironman Winner2012 Syracuse Ironman Winner“My BH bike is my primary weapon of choice, but I’ve also been fortunate enough to use BH’s entire catalog of equipment, which runs the gamut! I’m especially fond of the elliptical, which allows me the chance to keep my upper and lower back strong, as these have been problem areas for me in the past. Not anymore! I’m fitter because I’m healthier and BH Fitness equipment has helped enable this.”


“Your profession is what you were put on earth to do. With such passion and such intensity that it becomes spiritual in calling.”

~ Virgil

INTENSITYA focus on being the brand of choice.

40

INTENSITY Image

An intensedesire for quality

We’ve created a variety of branded template ads and collateral for our

dealers and retailers to utilize. Featuring those with the most intensity

who know our product best – the world-class athletes who train on BH

Fitness equipment.

41

INTENSITY Image42

Advertising Athletes have long endorsed BH Fitness with their stringent

training regimen. BH performs to keep them race ready!

Ads, banners, posters, box packaging and web elements

have been created showcasing a few of our sponsored

athletes, highlighting why BH is their brand of choice.

INTENSITY Image43

INTENSITY Image44

The Biggest Loser is a juggernaut lifestyle brand encompassing club, resort, apparel, DVD’s, food and snacks. The Biggest Loser is a Top 10 Nielsen rated show with consistently 10 million viewers in the U.S. alone.

The show has 6 successful spin-offs and 22 versions of the show filmed globally. BH Fitness is proud to have served as the official equipment sponsor for The Biggest Loser UK, season 2.

Jodie PrengerSeason 2 Winner

The Biggest Loser UK

INTENSITY Image45

The Tour de France®, first staged in 1903, has grown into the most prestigious cycling event. The rider with the lowest aggregate time at the end of each day wears the coveted yellow jersey. The BH Bikes brand served as a Tour de France team sponsor in 2009, where our riders held the yellow jersey for eight stages. BH has notably become one of the most respected cycling brands in the world.

INTENSITY Image46

July 18, 2012 – Six-time Ironman and Ultrarunner Lamar Sepulveda, founder of the “Pay It Forward” Challenge, shattered the world record for most miles run on a treadmill in 12 hours by running 64.35 miles on the BH Fitness SK Series treadmill. The previous Guinness World Record for a solo 12-hour treadmill run was 58.05 miles. Upon completion of this feat, on his 55th birthday, Lamar hoisted his two grandchildren into the air during his cool down. Breaking this unique world record allowed Lamar to raise money and awareness for the Challenge Athletes Foundation (CAF).

“True strength lies in submission which permits one to dedicate

his life, through devotion, to something beyond himself.”

~ Henry Miller

STRENGTHHelping you succeed.

47

STRENGTH Customer Service

Drive and determination fuels us to exceed basic requirements. That’s why we

have a million dollars in replacement parts, an 80,000 square foot U.S. facility,

global quality control measures and a customer service department with live

Skype in over nine languages.

StrengthReshaping lives. Reshaping business.

48

STRENGTH Customer Service

Quality control is of the upmost importance, that’s why we work in tandem, on a continuous basis, with our factories, engineering team and our local parts and service department.

Our expansive warehouse provides the space to house over a million dollars of replacement parts locally. This ensures we have the right part in stock for a 98% same day fulfillment rate on parts ordered for dealers, consumers and repair companies.

In 2012 the company will implement a new ERP system, allowing our sales and customer service reps online and real-time access to customers data, purchase history and our complete inventory of products to assist them in maximizing their product offerings.

Quality Control

49

STRENGTH Customer Service50

At BH Fitness, we’ve created eco-friendly “Powered by You” products and have adopted environmentally friendly solutions into our daily business practices.

Our energy saving actions include, warehouse lighting with motion sensitive low energy lighting, a recycling program for paper waste, cardboard, dunnage, used/damaged parts and metals, replacing old CRT monitors with LCD monitors or energy saving laptops, C.A.R.B. certified furniture products, and we consistently print brochures with soy inks and FSC certified paper.

ECO Control

Did you know that from your computer or smart phone you can easily video chat and Skype live with a knowledgeable BH Fitness Customer Service Representative (Monday-Friday 8-5PST) to fully communicate your product or service needs. This allows BH to further interact with customers and technicians in the field to accurately access, diagnose and solve your problem.

Our friendly team is fluent in Spanish, German, and French. We also have access to Mandarin Chinese and Vietnamese linguists to aid you.

Customer Service

STRENGTH Customer Service51

Jenny LascikCustomer Service Representative - 5 Years

Thank you for the opportunity to partner with you and promote a healthy lifestyle with BH Fitness.

For more information call 949.206.0330 or visit www.BHNorthAmerica.com

52

North AmericaBH North America Corporation20155 EllipseFoothill Ranch, Ca 92610 (USA)Phone: 949.206.0300Toll Free: 800.475.7899Fax. 949.206.0013fitness@bhnorthamerica.comwww.bhnorthamerica.comwww.bhfitness.com

Latin AmericaBH Exercycle de Mexico, S.A. de CVEje 132/126Zona Industrial, 2a Secc.78395 San Luis PotosiS.L.P. MEXICO Phone: 52 (444) 824 00 29Fax. 52 (444) 824 00 31

AsiaBH Asia Ltd.No. 139, Jhongshan Rd., Daya TownshipTaichung County 428, TaiwanPhone: +886 4 2560 9200Fax: +886 4 2560 [email protected]

BH (China) Co., LtdBlock A, No.68, Brach Lane 455,Lane 822,Zhen Nan Rd., Li Zi Yuan, PutuoPhone: +86 21 5284 6694Fax: +86 21 5284 [email protected]

EuropeExercycle, S.L.Zurrupitieta, 2201015 Vitoria (SPAIN)Phone: +34 945 290 258Fax. +34 945 290 049www.hipower-gym.combhfitness.es

MaquinasportAparelhos de Desporto, S.A.Z.I. Assequins s/nGiesteira Terreirinho3750-325 Agueda (PORTUGAL)Phone: +351 234 729 510Fax: +352 234 729 519

53

strength | cardio | vibrationtreadmill advice: “best buy of 2011. durability, reliability, value...

Documents