Street Dog DefendersHumane Society International

Street Dog Defenders• Text goes here

Planning for 2011

Street Dog Defenders

Street Dog Defenders• Text goes here

Street Dog Defenders

Message Name

Send

Start

Date

# Sent Open %

CTR Hard

Bnce %

Soft

Bnce %

Unsub. %

Resp.

Rate

Month

Gifts #

MonthGifts $

MonthAvg. Gift

OTG Gifts #

OTG

Gifts $

OTG Avg Gift

SDD 1 Canad

a

11/15/2011

11:26 AM

53679

20.6%

1.78%

8.3%

0.00%

0.60%

0.09%

27 $561 $21 21 $840

40

SDD 2 Canad

a

11/23/201

1 9:45

AM

39734 20.8%

1.48%

0.6%

0.00%

0.60%

0.08%

13 $251 $19 20 $880

44

SDD 1 Canad

a Kesha

29/11/201

1

39451 17.6%

1.26%

0.1%

0.00%

0.50%

0.04%

8 $151 $19 9 $265

29

Social Media• 22,760 views of the video on YouTube• 7066 likes on her Facebook post, 743

comments, 976 shares• 281 like on HSI’s Facebook post, 20

comments, 58 shares• Mentions in numerous blogs

Overall results• In Canada, we recruited more monthly donors then last

year• Globally we recruited less monthly donors then last year

– but we haven't seen nearly as many cancellations• Roughly twice as many people made a OTG then a

monthly gift. But we think these monthly donor are more likely to stick around. We also have a strategy in place to upgrade the OTG donors to give monthly

Improvements for this year