Streamlining SolicitationsMay 24, 2011

The Office of Annual Giving raises small to medium sized gifts ($1-$24,999) from individuals each year to support Oakland University’s general operating needs and designated college/schools’ programs.

Purpose of Annual Giving

Intention of Streamlining Process

Consumers are Being Bombarded

How are We Doing?

October/ November: OU Telefund—Unrestricted support, Fall Magazine: OU Fund Ask

November/December: All-University Fund Drive (Mostly restricted support)

December: Pledge fulfillment via follow up letters/e-mail, CYE thank you

January: Month of rest March/April: Spring Telefund- Unrestricted

support April/May: Telefund fulfillment

,LYBUNT/SYBUNT Academic Unit direct appeals

June: Thank You to All Donors for that FY July: Donor month of rest August: Matching gift Reminder September: Data prep, telefund/unit/direct

mail seg.

The Annual GivingSolicitation Cycle

Birthday E-Mails

How Can We Be More Effective?

1. Whenever possible personalize2. A picture is worth a thousand words3. A response mechanism4. Solicitation Code & Fund Name and

Number5. If you are inviting credit card gifts a

signature is (required)

5 Things TO Include

1.A request for the CVV code2.Too much text, or to many giving options

3.A promise that you cannot keep short or long term

4.The wrong or mis-spelled donor name

5.Donor information that you cannot follow through on

5 Things NOT TO Include

Become a Champion of the Donor Bill of Rights

http://www.oakland.edu/ucm

Quid Pro Quo Contributions

Fundraising Events: OU has a procedure for determining the Fair

Market Value, (FMV), for goods and services provided to donors at fundraising events where something of value is exchanged for a payment.

OU has an Excel template to help determine the FMV of the goods and services.

Work with your Development Officer to determine FMV for any Fundraising Events.

The FMV must be communicated to the donor on marketing materials.

Gift Register

When you work with us on your solicitation, many times we can bypass the gift register and use a label to give us the information needed for gift entry:

(Thank you Alison for this wonderful example!)

IRS says we must keep 3 years of solicitations to prove we don’t discriminate.

Bypass the gift register for split gifts. Straight gifts can be returned directly

to gift accounting – donor receives receipt quicker – you get data on reports sooner.

Solicitation code further defines your ask – remember, garbage in, garbage out.

I won’t be calling you.

Advantages to Working W/Us?

Advancement Services Website

Top of the Form

Step 1

Step 2

Steps 3, 4, and 5

The Form