Strategy, Style and Students

@RIT_Erin | #hewebpitt

Hello.

Who am I?• Erin Supinka, real live college

student

• Rochester Institute of Technology, Journalism, Digital Business

• Student Content Producer

• Lover of all things social

How did I get here?

My first love.

#mentor

Why do I matter?

Why do I matter?

I’m part of who you’re trying to reach!

“I don’t trust this.”

“It’s not that important.”

“Won’t last long.”

“I don’t trust this.”

“It’s not that important.”

“Won’t last long.”

Okay, we’ll bite. You do it.

“I don’t trust this.”

“It’s not that important.”

“Won’t last long.”

“You’re young/online/ have time.

Figure this outALL THE ACCOUNTS

Strategy Guide

• Explanations of platforms

• Best practices

• Pros and Cons of the platform

• Needs to be active!*

• By platform

• Stand alone sections

• Simple explanations, with option or more info

• People do not like being told what to do

Strategy + Students

#Hashtags

Promoted#mydukeRoom

#RITstudents

#RITgrad

Organic#onlyatRIT

#dlotprobs

#RITgrad

My Network:

Peter

Peter

Kevin

Peter

Kevin

Christina

Peter

Kevin

Christina

Melissa

RIT

Who are these students? !

Where are they?

Find your campus leaders.

Find your leaders

• Student Government

• Ambassadors

• Tour guides

• Peer Mentors

• Club/Organization Presidents

Things to Remember:Strategy

• Keep it digestible • Stand alone pieces if possible • People don’t like being told

what to do • Show them what is possible

Things to Remember:Students

• Interact with us! Share our stuff • Don’t just stop there, reach out to us and

develop a partnership. • We are your network - your eyes and

ears all over campus • Find your student leaders!

The only negative about students…

Thank you! + #hireerin

Questions?