strategy shift from paid app to service platform
TRANSCRIPT
Strategy Shiftfrom paid app to service platform
Release: May 2015 / Update: June 2015 / Version: 1.03
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www.aitype.com
Current Business Model
Then users install a free version, they get the trial pop-up notification every hourand then main functions shut down in 30 days
Result: Low Conversion
Vs
FREETRIAL
PAIDAPP
Factors of Capitalization
TechnologyFast and easy way
to input data
DataKnow why, what, how and when
ProcessingCreate new value
using this data
Monetization of Every Factor
InputTechnology
Data Algorithms
Model Service Platform Paid Analytics License
GoalTo reach
maximum usersOwn unique and
accurate dataCreate
new values
$App is free. Users activate the paid features once or by monthly
Instant access to real-time data
Third parties could use technologies in their services
Example
- Instant translator- Scan to text- Form filling- Text log- Etc.
- Personal data- Global data- Target data- Indexes- Etc.
- Text analyzing- Recommendations- Predictions- Etc.
Step 01: Activation, Not a Pop-up Spam
It is the same Paid App, just different promo-approach
Hundreds of niceEmoji icons
Activate $5 once
Step 02: Service Platform
Users activate services only if they need
Scan totext
TextLog
Text to speech
Translate
Activate $5 a month
List of Services Service Status PageService Button
Check all types you ever made
THIS IS A PAID SERVICE
Data Business
Data
Personal General
User profiles with detail analytics:• How often they type• What time they type• Why they type• How much they type• What mood they type• What their interest
Users have an access to their data. Data will not be provided to third parties, but the summary will be.
Public indicators in real-time:• Global mood• Global talk-subject• Most popular word (buzz word)• What links people are share most• What is the most popular texting app• Etc.
Step 3: Paid Analytics
Paid service - for $10 check the company name, product or any word statistic:
What people are talking about: Type brand, name or word FIND
The results shows how often this word is mentioned, what mood, which language, what country, that user type, etc.
Recommendation Service
Companies are paying per click if user choose them in recommendations
Lets go to
MovieConcertEvent
AdvicePanel Lets go to
MovieConcertEvent
MOVIES:TomorrowlandPoltergeistWhen Marnie Was There.Mad Max: Fury RoadPitch Perfect 2Good KillAvengers: Age of Ultron.
Help users to communicate by providing the direct link to movies/concerts/events/news/etc
IvanoE-mail: [email protected]
Skype: ishmelev
Toronto or Moscow
Experience: Industries:
• More then 10+ years in startup business• One successful exit and two active projects• Ph.D., MBA
• Telco and IT systems• Web and Mobile services• Games and media
Expertise: Entrepreneurship:
• Product Development • Strategy Planning• General Management
• Mentor• Lectures• Public Speaker
Exclusive Strategy Planning