strategy of aurobindo pharma
DESCRIPTION
strategyTRANSCRIPT
STRATEGY OF AUROBINDO PHARMA
Presented by-
Anurag SarkarAshish Gandotra
Pankaj BhattPrakhar Jain
Sai JyothiTejaswini Sethi
VISION
"To become Asia's leading generic Pharma company and one
among the top 15 in the world, by 2015“
MISSION
Aurobindo's mission is to become the most valued Pharma
partner to the World Pharma fraternity by continuously
researching, developing and manufacturing a wide range of
pharmaceutical products that comply with the highest
regulatory standards.
CORE VALUES
AUROBINDO as Cost Leader
We have identified Aurobindo Pharma as applying the Cost-
leader Strategy in Bulk Drugs and Intermediate products in
the following areas:-
• Selling and Distribution Expenses
• Outsourced professional jobs
• Outsourced manufacturing jobs
• Other operational expenses of industrial enterprises
• Travel expenses.
• Rent & lease rent.
• Compensation to employees.
• Purchase of finished goods.
Apart, from above points employee efficiency and cost efficiency
is significant factor in contributing towards cost leadership of
the company:-
AUROBINDO as Cost Leader contd…
Data taken from Prowess
Data is taken from Prowess and company websites
• The company has differentiated itself in Specialty
formulations by investing in Quality Management
System.
• Global leadership position in anti-infectives.
•Market leader in semi-synthetic penicillin.
•Also, it has a strong presence in key therapeutic
segments such as neurosciences, cardiovascular, anti-
retrovirals, anti-diabetics, gastroenterology and
cephalosporins and others.
Aurobindo Pharma as Differentiator
• In-house expertise in product development.
• Association with UNO for development of
ARV’s(Antiretrovirals- used for treating AIDS).
OPERATIONAL EXCELLENCE
• Vertical integration
• Proven regulatory expertise
• Technology and know-how for specialty formulations
Aurobindo Pharma as Differentiator contd…
REFERENCES• http://www.biospectrumasia.com/biospectrum/analysis/
189543/aurobindo-pharma-revamps-strategy-accelerate-growth
• http://articles.economictimes.indiatimes.com/2015-08-23/news/65769677_1_nutraceuticals-aurobindo-pharma-batches
• http://www.businesstoday.in/magazine/features/aurobindo-pharma-new-plans-to-boost-profitability-success/story/206809.html
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