strategy + information = allstate's talent acquisition advantage

Strategy + Information = Talent Acquisition Advantage

Suzanne Sinclair, Director of Talent Acquisition

Ozzie Meza, Manager of Talent Acquisition Strategic Services

September XX, 2013

AgendaTh

e Bu

sines

s Cas

e Emergence of theInformationSpecialist

The

Stru

ctur

e The Profile of the Information Specialist

The

Adva

ntag

e InformationinAction Th

e To

ols Communitie

s of Practice

Portfolio of Tools

Allstate Good Life

Allstate Video here – 1:02

Emergence of the Information Specialist

AUG 2010

Information Specialist role is first introduced to Talent Acquisition

AUG 2011Candidate knowledge repository is launched!

MAR 2011Talent Acquisition approves the need for candidate repository

MAR 20122nd Librarian to join Allstate Talent Acquisition Team

Limited market knowledge

Heavy dependency on retained and contingent search firm services

Limited recruiting capability

Forecast 2-3 X increase in search

volumes

New leadership with Vision, Focus

and Strategy

Critical Talent Pools across all

recruiting

“Allstater’s recruiting Allstaters”

AUG 2012Shift in Talent Acquisition Operating Model

Highly skilled Executive Recruiting team with Recruiters and Search

Associates

Paper, green hanging files

and excel

Allstate Insurance

Competitive Intelligence and NFL

Cleats:Training in new Nike X4002/3/2013

Plays:Consistent rush through sidelineWeek of 5/15/2013

Nutrition:Switched to Gatorade Energy6/17/2013

Practice:M, Tu, W (8-2)Th, F, Sat (7-4)7/17/2013

Right from ERE.net….

“Competitive analysis and intelligence are placed on the agenda — the recent highly competitive V.U.C.A. business environment that we all face has forced almost every function to be more externally focused. Recruiting will no longer be able to ignore this trend, so you will begin to see the growth of competitive analysis and competitive intelligence roles in recruiting. The recruiting function will develop plans to track and counter their competitors’ recruiting moves. It will continually compare your firm’s recruiting program’s features and results to others, in order to ensure that your recruiting approach provides your firm with a measurable competitive advantage.”

Next Year’s Competitive Analysis Headlines

Sullivan, Dr. John. "Next Year’s Recruiting Headlines, Trends, and Next Practices." ERE.net, 05 11 2012 http://www.ere.net/2012/11/05/next-year’s-recruiting-headlines-trends-and-next-practices/.

http://www.ere.net/2012/11/05/next-year%E2%80%99s-recruiting-headlines-trends-and-next-practices/




The Librarian Reference GuideA quick and easy guide of the profile of a librarian

63 Number of library science programs in the USA

Top ranked MLIS Programs

Addicted to Information

Technology Lover

Speed Reader Creative Thinker

Job Description

Requirements:• Masters in Library and

Information Science

We are looking for….

• Indexers• Abstractors• Business Analysts• Market Researchers• Competitive Intelligence

Analysts• eLearning Specialists• Instructional Designers• Executive Search Information

Specialists• Investigative Journalist• CIA/FBI Analyst• Information Architects• Taxonomists• Sports Archivist

Connect

Dots

the

3 Number of job descriptions with “library science” AND (“Talent Acquisition” OR Sourcing) – NEED MORE!

Do Everything Better2 FEET

18 INCHES

3 INCHES

Parallel Park - ANYWHERE

Source: Menshealth.com September 2013

Give me six hours to chop down a tree and I will spend the first four sharpening the axe.

- Abraham Lincoln

Drivers to Intelligent SourcingIntelligence-Focused Sourcing

• Tailor sourcing efforts to meet the specific needs of each position• Systematically capture intelligence from each prospect interaction and shares• Use data to understand geographic markets and talent composition• Deliberately provides actionable information about the talent pool or labor market• Actively influence strategy, not just fulfill orders

Why is it hard to find candidates here?

Market Intelligence

Our Service Principles

ResearchService Principles

Act as consulting partners

Maintain consistent

methodologies

Foster collaboration

across TA

Influence through

education & information

Connect clients to dynamic

resources

Participate in sourcer community

of practice

CommunicateAllsate's value

proposition

Identify opportunities for

learning

Define the Roles

The Brains

The Technologist

The ConnectorManager

Senior Information

Specialist

Information Specialist

Not every librarian is created equal

Operational Strategy

Community of Practice

Strategic ResearchServices

SRS

Sourcer

Recruiter

Functional Area

SRS

HM

Relationship #1

Relationship #2

Relationship #3

Diversity

Social Media

Sharepoint

CP

9 Projects | Multiple AdvantagesTier 1 Companies Segmen

tRevenue (mm)

Company #1 Banking 20,064





Company #6 Financial Services

4,899

Company #7 Financial Services

3,094

9 Projects | Multiple Advantages

California ZoneAVP #1VPA #2VPA #3VPA #4

Pacific Northwest ZoneAVP #1VPA #2VPA #3

Northeast ZoneAVP #1VPA #2VPA #3

Mid-Atlantic ZoneAVP #1VPA #2VPA #3

Heartland ZoneAVP #1VPA #2VPA #3

Texas ZoneAVP #1VPA #2VPA #3

Great Western ZoneAVP #1VPA #2VPA #3

Central ZoneAVP #1VPA #2VPA #3

Florida ZoneAVP #1VPA #2VPA #3

Southern ZoneAVP #1VPA #2

Mid-America ZoneAVP #1VPA #2VPA #3VPA #4

Great Lakes ZoneAVP #1VPA #2VPA #3

AVP = Agency Vice PresidentVPA = Vice President Agency

Targeted Hi-Po Sourcing

Division or Business Structure

Strategic Partner to Client


Tier 1 Companies Segment Revenue (mm) Profit Margin P/E Analyst ReputationCompany #1 Banking 20,064





Company #6 Financial Services 4,899





Company #11 P&C Insurance 4,105





Company #16 Multiline Insurance 26,412

Company #17 Life & Health Ins. 25,364

Company #18 Life & Health Ins. 11,532

* Great reputation and size of P&L outweighed below average profit margin or P/E = Above average = Average = Below average

Strategic Company Targeting

Increased Probability of Culture Fit


9 Projects | Multiple AdvantagesSource or advertise

with less competitionSet Hiring Manager

expectationsStrategic Partner to

Client

9 Projects | Multiple AdvantagesMap Talent by

Function and RegionInfluence Staffing

DecisionsStrategic Partner to

Client

9 Projects | Multiple AdvantagesTargeted referral

campaignsInfluence Staffing


Client

9 Projects | Multiple AdvantagesComparative

compensationInfluence Staffing


Client

9 Projects | Multiple AdvantagesVisualize Risk of

Talent FlowTalent Attraction Competitive Intel



Socioeconomic EnvironmentSummary of the most common segments found within 45 minutes of the office

Young and the Restless• 60% households

are one person or shared rent

• Income below ave., but no kids

• Most under 35• Educated,

career-oriented & diverse

• Move for jobs• Busy lifestyle,

focus buying on convenience

Up & Coming Families• Youngest

affluent family segment

• 66% attended college

• New single-family housing

• Drive SUVs or minivans

• Purchase household basics and takeout

Enterprising Professionals• Educated

young, single or married professionals

• $63,837 income w/ investments

• Own newer condos/houses

• Very tech savvy• Travel abroad &

move often or better jobs

Boomburbs• Highest seg. in

concentration:• Young

families• Two-

incomes• Well educated

& professional• New, big homes

& far commutes• Well-insured

and tech connected

• Value luxury & vacations

Milk & Cookies• Upscale living

on a family allowance

• Slightly more diverse than US

• Single family suburban house

• 2 or more cars• Well-insured• Do-it-yourselfer• Purchase kid

products & prepared meals

Language in Job Descriptions

Customer Service Profile Sourcing


9 Projects | Multiple AdvantagesHiring Demand at

Talent Competitors Regional Knowledge Strategic Partner to Client

9 Projects | Multiple AdvantagesControl of Talent Skill

Classification Pure passive Strategic Partner to Client

Communities of Practicedef. com·mu·ni·ty of prac·tice kəˈmyo͞onitē/ /ev/ ˈpraktəs/ A group who shares a common interest and desire to learn from and contribute to the community with their variety of experiences.

“It is through the process of sharing information and experiences with the group that the members learn from each other, and have an opportunity to develop themselves personally and professionally.”

Lave & Wenger, 1991

Sourcer

Search Associate

Recruiter

Questions

Connect with UsSuzanne Sinclair, Director of Talent Acquisition

Ozzie Meza, Manager of Talent Acquisition Strategic Services

Careers @ Allstate

strategy + information = allstate's talent acquisition advantage

Economy & Finance