strategy for nonprofits recruiting pro bono & board stars
DESCRIPTION
In this presentation for the Social Media 4 Nonprofits New York event (March 17, 2014) Bryan offers a three part strategy for nonprofits recruiting pro bono volunteers and/or board members. The presentation features the LinkedIn Volunteer Marketplace and the LinkedIn Board Member Connect program. Learn more about both at http://nonprofit.linkedin.comTRANSCRIPT
Recruiting Pro Bono & Board Superstars…Well.
Bryan BreckenridgeMarch 17, 2014
2
What is this?
1. Post on LinkedIn’s Volunteer Marketplace
3 Free! E-mail [email protected] Use before May 1.
2. Register for the Board Member Connect Webinar (April 2)
Free! Go to nonprofit.linkedin.com
3
Please do at Least 2 things after today.
4
Agenda
5 minutes - Nonprofits and LinkedIn
15 minutes - 3 Part Recruiting Strategy
Pro bono & Boards
Nonprofits and LinkedIn
277M+ Members across the globe
3 million members have shared their volunteer history and causes with us.
25 million members are “following” their favorite nonprofits on LinkedIn
>6 million Nonprofit Members are using LinkedIn to build their brand and network of supporters
Professionals with skills that volunteer
6
Hundreds of orgs are recruiting staffwith LinkedIn.
8
Agenda
5 minutes - Nonprofits and LinkedIn
15 minutes - 3 Part Recruiting Strategy
Pro bono & Boards
9
Success Story- Posting Pro Bono & Board openings netted a large list of stellar local candidates in just days.
10
Success Story- Sourcing Boards Proactively.
3 Part Recruiting Strategy Pro-Bono & Board
3 LinkedIn
Must-do’s
Scope the
Project or Need
1. Prepare 2. Recruit 3. Manage
Post (Automated) Volunteer
Marketplace
Source (Proactive)Advanced Search &
Board Member
Connect
Screen Well
Assure Their
Success
1. Build a great profile. Two tips.
2. Connect with existing board members
3. Create/Elevate your “Company Page”
Part 1A- Three LinkedIn Must-Do’s
14
Profile Tip: Make a strong first impression with a picture and a headline
Develop a headline as your professional tagline
Adding a photo makes your profile 7x more likely to be viewed
1
15
Profile Tip: Use the Volunteering & Causes section to promote your organization2
Your Connections
Your 3rd degree Connections
Your 2nd degree Connections
Intentionally Connect with… Board members Staff Donors Volunteers
Out of Network
YOU
OON
Part 1B: Connect with Staff, Vol’s & Board
424
119,000
4,100,050
1. Create your nonprofit’s company page
2. Add an image, logo & short description
3. Encourage all to follow you
4. Use updates to communicate to allOver 165K
nonprofits have company pages
on LinkedIn
Part 1C: Create/Elevate the Company Page
3 Part Recruiting Strategy Pro-Bono & Board
3 LinkedIn
Must-do’s
Scope the Project or Need
1. Prepare 2. Recruit 3. Manage
SCOPING A PRO BONO PROJECT
CONSIDER…
IN SCOPE. What will this project accomplish?
OUT OF SCOPE. What related tasks will you not do?
COMPLETION CRITERIA. When is the project done?
LOGISTICS. How long do you think the project will take? What resources will you need?
Taproot Foundation 2014
What skill gaps does your board have?
3 Part Recruiting Strategy Pro-Bono & Board
1. Prepare 2. Recruit 3. Manage
Post
Volunteer
Marketplace
Source
Advanced Search &
Board Member
Connect
LinkedIn’s Volunteer Marketplace allows you to post your pro bono & board service spots for the right professionals.
22
A marketing expert to enhance your digital marketing strategy
An HR expert to lead your board governance
committee
An architect to advise your future site expansion
Hundreds of thousands of LinkedIn members want to serve your mission. We play match-maker.
LinkedIn’s matching tools send postings to the professionals with the right skills and experience
23
Your opportunities are sent to interested members through email campaigns and the “Jobs you may be interested in” feature & inMails.
Volunteer Financial Analyst
LinkedIn for Good Volunteering
Use the link in Ritu’s follow up e-mail ore-mail me at [email protected]
3 Part Recruiting Strategy Pro-Bono & Board
1. Prepare 2. Recruit 3. Manage
Post
Volunteer
Marketplace
Source
Advanced Search &
Board Member
Connect
Use the Advanced Search tool to search directly for interested professionals
27
Get access to helpful search filters.
Board Member Connect A donated upgrade to “Talent Finder”
http://nonprofit.linkedin.com
Premium search facets
Manage tools
One click InMail
Full names and profiles
for 3rd degree
3 Part Recruiting Strategy Pro-Bono & Board
1. Prepare 2. Recruit 3. Manage
Screen Well
Assure Their
Success
Screen pro bono & board candidates
The Skills & Expertise section allows you to review a potential consultant’s relevant skills – and see if they’ve been “endorsed” by colleagues and friends.
3 Part Recruiting Strategy Pro-Bono & Board
1. Prepare 2. Recruit 3. Manage
Screen Well
Assure Their
Success
Assuring pro bono volunteer success
5 GUIDING PRINCIPLES OF PRO BONO MANAGEMENT
INVEST TIME
ACT LIKE A PAYING CLIENT
FOSTER EFFECTIVE COMMUNICATIONS
SHARE ALL NEWS: BOTH GOOD AND BAD
CELEBRATE BEFORE, DURING AND AFTER
Taproot Foundation 2014
34
Success Story- Posting Pro Bono & Board openings netted a large list of stellar local candidates in just days.
35
1. Post on LinkedIn’s Volunteer Marketplace
3 Free! E-mail [email protected] Use before May 1.
2. Register for the Board Member Connect Webinar (April 2)
Free! Go to nonprofit.linkedin.com
36
Please do at Least 2 things after today.