strategy ad creation · anatomy of facebook ad. ... campaigns so successful they make you wanna...
TRANSCRIPT
AGENDA
Strategy
Audience Creative
Ad Creation
I’ll tell you EXACTLY what I’d do.
AUDIENCE
Warm = web traffic / engagement
Cold = interest / demo / behavior
COLD AUDIENCES
https://www.socialmediaexaminer.com/target-specialized-audiences-facebook-ads/
WARM AUDIENCES
https://adespresso.com/blog/facebook-ads-custom-audiences-guide/
WEBSITE TRAFFIC
ENGAGEMENT
VIDEO ENGAGEMENT
CREATIVE
ANATOMY OF FACEBOOK AD
GRAPHICS
• Use “high-quality” images
• Use high-contrast images (avoid blue)
• Use faces
• Quality is more important than relevance
COPYWRITING
• Sell the click—not the product/service
• When in doubt, go short
• You won’t believe what happens when you use a curiosity gap…
• Emojiis are 🔥 🔥 🔥
https://blog.kissmetrics.com/high-converting-facebook-ad/
STRATEGY
– Logan Mayville
Here’s how I would use Facebook ads (and email) for charitable giving.
THE FACEBOOK ADS TWO-STEPCampaigns so successful they make you wanna dance.
WHAT YOU NEED
Blog post/video Landing page Email capture
THE “TWO-STEP” TECHNIQUE
THE “TWO-STEP” TECHNIQUE
THE “TWO-STEP” TECHNIQUE
THE “TWO-STEP” TECHNIQUE
THE “TWO-STEP” TECHNIQUE
THE “TWO-STEP” TECHNIQUE OPTION #1 - SELL
THE “TWO-STEP” TECHNIQUE OPTION #2 - EMAIL MARKETING
THE “TWO-STEP” TECHNIQUE OPTION #2 - EMAIL MARKETING
https://www.digitalmarketer.com/email-marketing-machine/
THAT’S THE FB ADS TWO-STEPFOR LEAD GENERATION
AD CREATION
business.facebook.com
https://www.socialmediaexaminer.com/how-to-use-facebook-business-manager-a-complete-guide/
Logan Mayville
Digital Marketing Consultant / Coach
THE END