strategies to enhance consultant effectiveness...local seo • local map ... content is king...
TRANSCRIPT
Strategies to EnhanceConsultant Effectiveness
Laura Katz, MBAArea Director
The University of Georgia SBDC
www.georgiasbdc.orgIn Partnership with the U.S. Small Business Administration
WHAT WE DO FOR
GEORGIA’S BUSINESSES
We provide training, confidential consulting, and research assistance to Georgia’s small businesses.
UGA SBDC CONSULTING
SERVICES
CALENDAR YEAR 2015
One-on-One Consulting:• Clients Served: 4,108• Consulting Sessions:
21,559
• Topics Include:• Planning and Management• Capital Access• Accounting/Finance• Marketing• Exporting• Procurement
GETTING FOUND
What do your customers find when they search for
you online?
LOCAL SEO
• Local Map Listings
• NAP: Name, Address, Phone
• User Reviews & Ratings
MAPS TO CHECK OUT
OTHER MAPS
CONNECTING WITH YOUR CUSTOMERKeyword Strategy
Does your site match up with what your customer is
searching for?
WHERE DO SEARCH ENGINES FIND KEYWORDS?
CONTENT IS KING
Readable Text Keyword usage Content length Uniqueness Newness Image Readability Video Content
LONG TAIL KEYWORDS
Keyword: bicycle Keyword: Mens Bike
233 million results 18 million results
Keyword: Best Hybrid Bikes for Men Under $500
• 143,000 results• Long Tail Keyword• No major retailers on first
page• More likely to result in
through click
OTHER SEO STRATEGIES TO CONSIDER
Page Load Speed Backlinks Mobile friendliness or Responsive Design Site Security XML Sitemap
UGA SBDC SEO Report
SEARCH ENGINE
MARKETINGPaid Strategy
Gaining website traffic through the use of paid advertising on search
engines.
http://neilpatel.com/what‐is‐google‐adwords/
WORD OF MOUSE
Generating positive word‐of‐mouth online
• User reviews• Blogs• Online forums• Social Media mentions
GENERATING WOM
CONNECTING WITH YOUR
CUSTOMER VIA SOCIAL MEDIA
Strategically using social networks to engage
customers and grow your business
CONNECTING WITH CUSTOMERS VIA SOCIAL MEDIA
Focus on conversation, not sales. Encourage interaction. Engage audience with photos, videos, and interesting info. Promote check‐ins. Listen and respond to feedback.
