Strategiesto create a

great Jingle

Strategiesto create a

great Jingle

Assonance & AlliterationAssonance & Alliteration

Repeat vowel sounds, like: “Eat, cheap” Repeat consonant sounds, like: “Lemon lime”

Repeat vowel sounds, like: “Eat, cheap” Repeat consonant sounds, like: “Lemon lime”

Strong LanguageStrong Language

Make your adjectives stand out! Avoid overused words, like ‘nice’

‘fast’ “A nice, fast car” becomes “A

smooth, speedy ride”

Make your adjectives stand out! Avoid overused words, like ‘nice’

‘fast’ “A nice, fast car” becomes “A

smooth, speedy ride”

PunsPuns

Play on words to help the consumer remember

Homonyms, homographs and homophones - look this up!

Example: two words pronounced or spelled the same but with different meanings:

“The sewing machine is ‘sew’ superior!” Or, “The purrrr-fect cat food!”

Play on words to help the consumer remember

Homonyms, homographs and homophones - look this up!

Example: two words pronounced or spelled the same but with different meanings:

“The sewing machine is ‘sew’ superior!” Or, “The purrrr-fect cat food!”

RepetitionRepetition

Drill the name of your product into the minds of consumers!

Make it so annoying, they’ll buy it! :)

Drill the name of your product into the minds of consumers!

Make it so annoying, they’ll buy it! :)

RhymesRhymes

Rhyme the name of the product and an important characteristic

“Have another Nutter Butter peanut butter sandwich!”

Rhyme the name of the product and an important characteristic

“Have another Nutter Butter peanut butter sandwich!”

OtomatopoeiaOtomatopoeia

Words that mimic sounds Buzz, ring, clang, pop “Snap, Crackle, Pop” “Plop-plop, fizz-fizz, oh what a

relief it is!” (Alka-Seltzer)

Words that mimic sounds Buzz, ring, clang, pop “Snap, Crackle, Pop” “Plop-plop, fizz-fizz, oh what a

relief it is!” (Alka-Seltzer)

HyperboleHyperbole

Exaggerate in a funny or memorable way.

Peppermint Patty commercial: an Olympic skier is like the cold sensations felt when eating one.

Exaggerate in a funny or memorable way.

Peppermint Patty commercial: an Olympic skier is like the cold sensations felt when eating one.

Similes & MetaphorsSimiles & Metaphors

Compare the product to something that is totally unrelated to the product, but gives the consumer a positive image.

“You’re in good hands with Allstate.”

“April fresh Downy”

Compare the product to something that is totally unrelated to the product, but gives the consumer a positive image.

“You’re in good hands with Allstate.”

“April fresh Downy”

Suggest a RelationshipSuggest a Relationship

Develop a relationship between using a product and a respected person:

“Choosy mothers choose Jif”

Develop a relationship between using a product and a respected person:

“Choosy mothers choose Jif”

List AttributesList Attributes

Write these into your song. “Nausea, heartburn, indigestion,

upset stomach, diarrhea.” BK Whopper’s 2 all-beef patties,

special sauce, lettuce, cheese on a sesame seed bun.”

Remember Nyquil????

Write these into your song. “Nausea, heartburn, indigestion,

upset stomach, diarrhea.” BK Whopper’s 2 all-beef patties,

special sauce, lettuce, cheese on a sesame seed bun.”

Remember Nyquil????

RememberRemember

Keep it simple Cut out all the unnecessary words! Keep it smooth Clean up sloppy wording

Keep it simple Cut out all the unnecessary words! Keep it smooth Clean up sloppy wording