ANALYSING THE CONSUMER MARKET FOR : MARUTI SUZUKICOLGATENIRMAPEPSICOHORLICKS

STARTEGIES OF MARUTI SUZUKI

“WAY TO LIFE”

VISION AND MISSIONCustomer obsession Fast, Flexible, & Fast Movers

Innovation & Creativity

Networking & Partnerships

Openness & Learning

A BRIEF INTRODUCTION TO MARUTI

In 1982, Government of India entered into a joint venture with Suzuki motor corporation of JapanPlant was established at Gurgaon in Haryana

Board Of Directors

Mr. Shinzo NakanishiManaging Director and the CEO

Mr. R.C. BhargavaChairman, Board of Director

Mr. OSAMU SUZUKIDirector

Mr. KENICHI AYUKAWADirector

Mr. Amal GanguliDirector

Mr. TSUNEO OHASHIDirector & Managing Executive

Ms. Pallavi Shroff

Mr. MANVINDER SINGH BANGADirector

Mr. DAVINDER SINGH BRARDirector

Mr. SHUJI OISHIDirector & Managing Executive Officer (Marketing & Sales)

MAJOR COMPETITORS

MARKETING STRATEGY

Car for Everyone

No.1 in After Sales Services

Provide Insurance

Relate to Common Man Driving School

PRICING STRATEGY

Maruti Suzuki pricing strategy makes more option available to a customers, which helps the customers to have an option within their budget or around their budget.

The price of the Maruti car is between Rs. 210000 to Rs. 1000000.Maruti–800 is the lowest price car of this company.

Alto, Omni, Wagonr are also the low price car of the company,Zen & Esteem are the mid price car of the company.

But SX4 is the high price model of the company.The price of car are decided according to its product Varity, quality,design etc.

PROMOTION STRATEGY Main promotion of car is done by the Advertising.The advertising is mainly done in the form of different T.V. channels, different newspaper, holdings etc.

Now a days the main promotion is done by the brand ambassadors such as film stars, celebrities, sportsmen, etc. And in this case they decide his actual or required sales forces for selling its car. And they maintain customers.

Sales Promotions:- Product warranties. Premiums (gifts). Trade shows. 2,628The number of workshops that provide customers with maintenance support in 1220 cities.

STARTEGIES OF COLGATE

“Back To Our Roots”

ABOUT

In 1806, William Colgate introduced starch, soap and candle factory on Dutch Street in New York City under the name of "William Colgate & Company". In 1857, William Colgate died and the company was reorganized as "Colgate & Company" under the management of Samuel Colgate, his son.Today Colgate has numerous subsidiary organisations spanning 200 countries, but it is publicly listed in only two, the United States and India.

MARKETING STRATEGY

Oral Care, Personal Care, Home Care and Pet Nutrition products.Increasing circumference of toothpaste tube.Strong relationships with its retail   trade partners.Company works closely with local merchandisersShop owners to offer a relevant assortment of products and merchandising services to achieve high visibility in each store.

PRICING STRATEGY

Based on the competitor's price .Charging higher premium which focused on consuming and lower income classes.Pricing done on the basis of price pointsPackaging would be customized on the basis of price points.

PROMOTION STRATEGY

Advertisement through T.V. media, Print media.FM Radio for Urban population & MW and SW radio for Rural population.Free Dental Check-up in mobile vansFree Dental Check-up by sending a SMSScholarship offers like Learn & earn offer

STARTEGIES OF NIRMA DETERGENTS

MISSION OF NIRMA

“A STATEMENT OF MISSION SUSTAINED INNOVATION AND UNCEASING EFFORT TO DELIVER BETTER VALUE TO CUSTOMERS, THROUGH BETTER PRODUCT QUALITY”

THE COMPANY

Gujrat based Karsanbhai Patel An independent detergentAttractive package at an affordable price Its price-based strategies have already spawned case studies in business schools across the worldIt’s the third largest detergent player selling after HUL & P&GNirma rules in lower price segment Its market share has grown from 38% to 43% over the past years

MARKETING STRATEGYMarketing ‘Mantra' of Nirma

Give your consumer ;What he wantsWhen he wantsWhere he wants At the price he wantsSelling will be done quite automaticallyModernization ,Expansion and Upgradation of the production facilitiesUses the latest technology and infrastructure.

PRICING STRATEGYUsually priced at a lower rateBuilt cost leadership right from the beginningAdvantage of the concessions as an SSI unit Choosing the price conscious segment as its marketNirma Chemicals offered a low price brand and promoted it aggressively.

PROMOTION STRATEGY

TV Channel & Programs Advertised,Newspaper ,RadioNirma gift hampersNirma sponsors Navratri Best dressed girl is winner

Yeh dil maange more!!

ABOUT

The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903PepsiCo brands are available in nearly 200 countries and territories.India Headquarters : Gurgaon.

MISSION STATEMENTMission

Our mission is to be the world’s premier consumer products company focused on convenient foods and beverages.We seek to produce financial rewards to our investors as we provide opportunities for growth and enrichment to our employees,our business partners, and the community in which we operate. And in everything we do, we strive for honesty, fairness, and integrity.

Vision

PepsiCo’s responsibility is to continually improve all aspects of the world in which we operate – environment, social, economic – creating a better tomorrow than today. Our vision is put into action through programs and a focus on environmental stewardships, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company.

PEPSI’S COMPETITOR

MARKETING STRATEGY

Apply by expanding countries that not already establishedProduct development and related diversification should also be considered while trying to produce and distribute healthier productsUse forward integration to acquire smaller companies in foreign markets to increase their market share

PRICING STRATEGYThe Indian consumer is very price conscious and cost has a significant influence on his buying behaviourPepsi has closely mirrored coke in its pricing strategies- and has not taken the role of a price leader/loss leader and has always chosen to let coke set the strategy when it comes to pricing.Both cola majors have chosen not to engage in price wars over the last 5 years, and have chosen to increase sales through publicity campaigns & promotion

PROMOTION STRATEGY Target audience are mostly teens and young adults and their advertising reflects this in every possible way.Advertisements reflect to the target audience’s interestsThe advertising is mostly creative and has different elements like music and sports other than bollywood.Pepsi.com also plays an important role in advertising and attracts target audience by giving access to options like downloads, gaming,music mixing applications etc..

“LEVERAGING THE BRAND EQUITY”

HORLICKSSir WILLIAM HORLICKS

The original manufacture & patent holder of the malted drink.Launched in the year 1930 .Launched as an additive & substitute to milk.Most trusted health drink brand (6th position in trusted brand list).Market share of more than 50%.

COMPETITION In India the milk beverage market is of Rs 2,305

Crore. BRAND MARKET SHARE

50%

17%

15%

MARKETING STRATEGY

Horlicks evolved from a malted dairy drink to an energy drink that was nutritionally fortified with essential vitamins and mineralsHorlicks formulated DHA(Decosa HexaenoicAcid) for brain development in Junior Horlicks which got recommendation from the World Health Organization in the year 1995.In 2003 Horlicks introduced a long line of flavors like vanilla, chocolate and toffee.

PRICING STRATEGYThe main pricing strategy is value for the money

PROMOTION STRATEGY Horliks promotes the product through traditional print and TV media, and also by enlisting the support of professionals in the medical field.Also introduced a Doctor Engagement Program where in the company reaches out to physicians, dieticians and nutritionists to educate them about the product. Horlicks has launched a fun and informative website for kids and mothers. The web site, www.myhorlicks.com. The website is especially for kids aged 6-16 and mothers.

PRESENTED BY:

LIBIN NITHYA RADHU SANAL ROOPINI MANOSH