strategies for self publishing a business book | kaya singer

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Strategies for Self PublishingA Business Book


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Kaya Singer | Awakening BusinessThe author of the newly published book, “Clear Your Focus, Grow YourBusiness: 7 Simple Steps to Empower Your Business and Bring YourMoney and Freedom.” She helps successful small and solo businessowners get clarity on what they need to do to overcome obstacles andtake their business to the next level through her coaching programs, toolsand seminars.

Kaya Singer


5 Important strategies for self-publishing your nonfiction book

as a business building tool

by Kaya SingerAwakeningBusiness.com


Why Write a Book?


The “inner” reasons…

• You feel compelled!• Something you always wanted to do.• Personal achievement.• You are a little bit crazy


Business minded reasons.

• You have something worthwhileto teach and a book is the bestmedium.

• A book will give you credibility.• Your book will help build your• expertise.• It fits into your business plan.• It can be a marketing tool.


It is a huge jump from the ideato the completed book!


5 Questions to help you focusand make it easier to make that

jump!1.What is your purpose in writing your book?

Your business plan needs to reflect whereyour book will fit in to the overall picture.


Why would this be importantor unimportant for your

business?• After people read your book, what do

you want them to do?• How will your book help your business

grow?


2. Who are you writing it to?• Just like any product you are marketing,

you need to know your target customer.

• You need to focus who theyare, what they need or wantand the benefits they will receive.

• Once you can answer these questions it iseasier to know what to write and how towrite it.


3. What is the style?

• Non-fiction books (for biz) often teachsomething, as in, “How to” books.

• They can be motivational andinspirational as well.

• The style of your book needs to make sense to the person you want to communicate to and what you want to accomplish.


4. How to publish it?• Your decision needs to reflect your

business goals and your business plan.• Do you want your book to be mainly for

your clients? Self-publishing best option.

• Or do you want to become a householdname? Major publisher best option.


5. Who is on your team?


Some team members mightinclude…

• Editor• Cover creator• Book naming support• Mentor• Layout• Proof readers• Printer• Marketing• And more…


Follow these 5 steps and…

Imagine your book in print and a smile onyour face at the end.


I began here…


Now I am here: My Book

AwakeningBusiness.com


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