strategies for mobiles and smartphones - annika nyberg, ebu
TRANSCRIPT
EURO-CHIPTHE TIME IS NOWANNIKA NYBERG FRANKENHAEUSER
MEDIA DIRECTOR, EBU
RADIODAYS EUROPE
BERLIN 18-19.3.2013
03/15/13EURORADIO, ANNIKA NYBERG
WHAT IS THE EURO-CHIP?
It is NOT a chip set!
03/15/13EURORADIO, ANNIKA NYBERG
EURO-CHIP: WHAT IS IT THEN?
-The Euro-Chip is a concept and a campaign = free-to-air broadcast, analogue and digital, in all devices-The key message: We support the Euro-Chip as a minimum requirement in all devices-The aim: to ensure the future of radio, worldwide-This campaign has been launched and discussed among broadcasters representing the content part of the industry-Fully supported by the EBUb
03/15/13EURORADIO, ANNIKA NYBERG
EURO-CHIP CAMPAIGN– WHY?
-Radio needs a broadcast backbone-The future of radio lies in using the combination of broadband and broadcast –
not one or the other-Radio has to be where the users are – above all in mobile phones and tablets-It needs to be there as broadcast – FM, DAB, DAB+, DMB
03/15/13EURORADIO, ANNIKA NYBERG
THE EURO-CHIP: KEY BENEFITS
-We believe that everybody gains from this initiative: broadcasters, carmakers, radio manufacturers, mobile phone manufacturers – but above all – consumers-Cost-free listening for consumers-Efficient use of media delivery networks and reduced pressure on mobile
broadband networks-Spectrum efficiency-Huge potential for combined media delivery channels: Hybrid radio services will
foster new business models for the digital economy-Enhanced traffic safety-The Euro-Chip is a simple answer to give radio a future in the digital
economy and it will facilitate the transition to digital radio
03/15/13EURORADIO, ANNIKA NYBERG
DIGITAL RADIO IN EUROPE
Source: WorldDMB
03/15/13EURORADIO, ANNIKA NYBERG
DIGITAL RADIO IN EUROPE - A EURO-CHIP FUTURE?
03/15/13EURORADIO, ANNIKA NYBERG
THANK YOU
www.ebu.ch