strategic web development for the new economy
DESCRIPTION
Innovation and technology have teamed up to provide rock solid, search engine optimized website design at reasonable prices. This presentation covers the 5 main principles that drive this innovation.TRANSCRIPT
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Mike LinvilleOwner/Chief Project Manager
Black Dog StudiosBlack Dog Education
*Self Employed Business Owner for 13 Years
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Remember When...?
Web development used to be a highly specialized trade.
•HTML•CSS•PHP•Perl•MySQL•Javascript
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Remember When...?
Highly specialized = Highly Paid
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Remember When...?
If you wanted a good web designer, you
had to pay for it!
Highly specialized = Highly Paid
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The Big Shift
2007-2008 the economy drastically changed.
•Housing market.•Banks imploded.•Recession began.
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The Big Shift
Small business owners have
been hit HARD!
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Nowadays…
Internet usage is more prevalent than
ever!
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65 % of Americans spend more time on their computers than with their spouses.
Kelton Research
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Social Media is exploding!
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1 in 9 people in the world have a Facebook profile.
Approx. 200 million users.
35 hours of video is uploaded every minute.
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Nowadays…
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Nowadays…
The need for small business owners to be online is greater now than ever
before!
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BUT!
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Studies Have Shown…• 50% of small businesses do NOT
have a website.• Half of those that DO have a site,
do not track their marketing efforts.
• Nearly 80% of all Google Analytics installations were either
incorrect or incomplete.• 5% of small businesses are doing
things right.
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The Truth Is• Small business
owners are struggling to stay afloat.
• They have stopped marketing to save money, yet…
• The key to growth is marketing!
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Small Businesses Are Struggling
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No Marketing BudgetsLack of Time
Don’t Know Where to StartOverwhelmed with the OptionsUnderwhelmed with the Talent
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The Solution
The Five Pillars
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The Solution
A combination of qualities and philosophies needed for small businesses to not just survive
but THRIVE in this economy [or any other].
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AffordableDon’t spend all of your money on web development. You should save some
for marketing!
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MaintainableIf you can maintain your own site, there is no need to pay a developer for small changes
and there is a faster turn around.
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TrackableYou have to to understand your numbers. We
want your site to generate positive ROI, A.S.A.P!
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Pareto’s Principle[80/20 Rule]
Leverage
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Philosophy
Crawl => Walk => Run
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Crawl > Walk > Run
Philosophy
Create a Website
Master It
Work Deeper
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Action Plan
1. Hosting & Domain• Go Daddy, Network Solutions, etc.
2. CMS [Content Management System] Installation• Joomla• Drupal• WordPress Black Dog Recommends
3. Plugins• Used to extend the functionality of your website.• Thousands of FREE plugins to choose from.
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Action Plan1. Analytics• Create a FREE Google Analytics account to track
the results and increase the effectiveness of your website.
2. Build Site • Choose your template, write content and build
your own website.3. Marketing• Use social media, high value and free content,
etc. to promote your website.
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The Wrap Up
• We all know how bad the economy is right now.
• We’re sure you or someone you know has been affected by it.
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The Wrap Up
Peter Drucker, the father of modern management.•“Business boils down to two activities: marketing and innovation.”
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The Wrap Up
Ask Yourself:•Am I getting the most out of my web presence? •Am I thriving or just surviving?•What is stopping me?
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You Can Do This!
Remember why you started your business in the first place:•Family Time•Security•Financial Success
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You Can Do This!
Stop investing in your web developers dreams, and start investing in YOURS!
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Any Questions?Any Questions?