strategic thinking for the student services web
DESCRIPTION
Talk for the Student Services Web Team at UALR. Focus on developing strategy to drive content for any communication - including the web.TRANSCRIPT
#SSWATmeet
flickr.com/photos/digitstudio/3076017564/
Tonya Oaks Smith
Strategic Thinking for the Student Services Web
Wednesday, May 8, 13
Shari Erwin, Aaron Rester, and Tonya Oaks Smith
Where are we now?
flickr.com/photos/fsse-info/2792355658/#SSWATmeet
Wednesday, May 8, 13
Shari Erwin, Aaron Rester, and Tonya Oaks Smith
What are we talking about?
#SSWATmeet
• Who am I?• Who are you?• How did the Bowen site get ranked?• What’s the student services goal?• How do we get to that goal?
Wednesday, May 8, 13
@marleysmom by @radiofreegeorgy
Who am I?
#SSWATmeet
Wednesday, May 8, 13
Who are you?
flickr.com/photos/highedweb/2922852848/in/photostream#SSWATmeet
Wednesday, May 8, 13
What are the rankings?
#SSWATmeet
Wednesday, May 8, 13
Shari Erwin, Aaron Rester, and Tonya Oaks Smith
Ranks pages on...
#SSWATmeet
• Design patterns and metadata• Search form• RSS autodiscovery• Content carousel• Embedded media• Microformats• Dublin core
Wednesday, May 8, 13
Shari Erwin, Aaron Rester, and Tonya Oaks Smith
Ranks pages on...
#SSWATmeet
• Accessibility and validation• HTML5• Headings• Wave errors • CSS • alt attribute • Valid markup • ySlow score
Wednesday, May 8, 13
Shari Erwin, Aaron Rester, and Tonya Oaks Smith
Ranks pages on...
#SSWATmeet
• Marketing and communications• Meaningful page title• Address• Phone• Social media links• Thumbnail images• News headlines• Favicon
Wednesday, May 8, 13
Bowen came out 24 in the ranking
#SSWATmeet
Wednesday, May 8, 13
But wait...
flickr.com/photos/imarlon/5869890155/#SSWATmeet
Wednesday, May 8, 13
What’s YOUR goal?
flickr.com/photos/37882053@N04/3485860760/#SSWATmeet
Wednesday, May 8, 13
Think about your area’s
mission, vision, core values.
#SSWATmeet
Wednesday, May 8, 13
What are your goals for your space on the Internets?
#SSWATmeet
Wednesday, May 8, 13
*activity break*
http://www.electrowow.net/2012/07/robot-dancing-competition-in-china.html#SSWATmeet
Wednesday, May 8, 13
Shari Erwin, Aaron Rester, and Tonya Oaks Smith
What makes the student services web strategy?
http://www.flickr.com/photos/bearseye/7929020134/#SSWATmeet
Wednesday, May 8, 13
Use technology effectively for educational and institutional purposes
- Council for the Advancement of Standards in Higher Education
#SSWATmeet
Wednesday, May 8, 13
Lead comprehensive communication process to the campus community of the relationship of processes to learning outcomes and goals
- National Association of Student Personnel Administrators
#SSWATmeet
Wednesday, May 8, 13
Use appropriate technology to aid is identifying individuals with diverse backgrounds as well as assessing progress toward integration of these individuals
- National Association of Student Personnel Administrators
#SSWATmeet
Wednesday, May 8, 13
Demonstrate visionary and forward thinking in the work of the student affairs profession
- National Association of Student Personnel Administrators
#SSWATmeet
Wednesday, May 8, 13
Identify and allocate the technological needs of the unit; maintain a level of technological knowledge
- National Association of Student Personnel Administrators
#SSWATmeet
Wednesday, May 8, 13
Discern the pace in which technological advances should be incorporated into organizational life
- National Association of Student Personnel Administrators
#SSWATmeet
Wednesday, May 8, 13
Shari Erwin, Aaron Rester, and Tonya Oaks Smith
What composes our plan?
http://www.flickr.com/photos/jim-in-times-square/68664091/#SSWATmeet
Wednesday, May 8, 13
#OMGWTFBBQ strategy?!
S/O @robin2go#SSWATmeet
Wednesday, May 8, 13
Shari Erwin, Aaron Rester, and Tonya Oaks Smith
Objectives
flickr.com/photos/willowpoppy/6613082663/#SSWATmeet
Wednesday, May 8, 13
Shari Erwin, Aaron Rester, and Tonya Oaks Smith
Audiences
flickr.com/photos/thinkmedialabs/6176869823/#SSWATmeet
Wednesday, May 8, 13
Shari Erwin, Aaron Rester, and Tonya Oaks Smith
Action
flickr.com/photos/birdsbarbershop/6893807298/#SSWATmeet
Wednesday, May 8, 13
Shari Erwin, Aaron Rester, and Tonya Oaks Smith
Benefits
+#SSWATmeet
Wednesday, May 8, 13
Shari Erwin, Aaron Rester, and Tonya Oaks Smith
Evaluation
flickr.com/photos/59654451@N02/5468569076/#SSWATmeet
Wednesday, May 8, 13
Wrapping it up
#SSWATmeet
Wednesday, May 8, 13
Marley photo by @bootsmc#dolesswrong S/O @bpmore and @carriehphillips
It all comes down to this...
#SSWATmeet
Wednesday, May 8, 13
Get with me...
Tonya Oaks [email protected]@marleysmom501.324.9896
Through the Thou, a person becomes I.Wednesday, May 8, 13