STRATEGIC THINKING

INRODUCTION

• A strategy is a declaration of intent , defining where you want to be in the long-term . Understand the processes involved and how to avoid potential pitfalls to help you plan successful strategies.

FOLLOWING THE STRATEGIC FRAMWORK

ANALYZE INFORMATION TOUNDERSTAND YOUR POSITION

PINPOINT YOUR COMPETITIVE ADVANTAGE

DEFINE THE SCOPE OF YOUR PRODUCT

AND MARKETS

DECIDE WHERE YOUWANT TO FOCUS YOUR

RESOURCES

IDENTIFY,PRIORITIZEAND IMPLEMENT

CHANGE

CONTINUOUSLY MONITOR PERFOMANCE AND REVIEW STRATEGY

UNDERSTANDING THE STRATEGY

• Involve everyone on the team in gathering information

• Be prepared to listen to your team – every step of the way.

• There are three distinct phases to developing a new strategy:

Analyze Plan Implement

Thinking short and long term

• Be confident about the future but realistic about what you can achieve.

• Work hard for long-term goals while striving for immediate result.

• When making day-day decisions consider the long-term implications before committing to action.

• An effective strategic plan has accurate information ,strong ideas and committed people at its core.

Analyze your position

• Understand your customer: 1- make sure that your customer real requirement

drive the plan 2- look at the service you provide from your

customers point of view.•analyzing competitors:1- learn from your competitors failure as well as

their successes2-never ignore a threat but build a way of dealing

with it into the plan.

Assessing your skills and capabilities

• Examining the internal capabilities

•summarizing the analysis:

Review internal Business processes

Examine informationsystems

Evaluate facilities And equipment

Assess the skills and Experience of the

team

Agree internal capabilities

Note areas forImprovement

Use the SWOT Summary as basis

For strategy

Review every Three months

Amend SWOT To reflect the

Current situation

Planning and implementation• For planning :An effective strategic plan is developed methodically, drawing on the

depth analysis that has been carried out• Never assume you have everything right. Review and update your

decisions regularly.• For implementation:• Involves setting change projects in motion that will achieve strategic

aims. learn how to change for the future while maximizing performance today

• Look for big improvements from change project• Make sure the teams priorities are the same as yours• Remember that the action plan is not complete until it is written• Always rehearse a contingency plan to make it more useful