strategic public relations. public values and cultural identity

Strategic Public Relations. Public Valuesand Cultural Identity

3

EUPRERA 2013 CongressStrategic Public Relations: Public Values and Cultural Identity

Congress Venue

Registration at:Auditorium BlanquernaValldonzella, 12 08001 Barcelona, Catalonia (+34 93 253 3108)

The 15th Annual EUPRERA Congress will take place in Barcelona, Spain, one of Europe’s most thriving and modernist cities. Blanquerna School of Communication and International Relations- Ramon Lull University will host the conference this October.

Blanquerna is in the heart of Barcelona, where intercultural exchanges and fresh ideals are cherished. The school reflects its neighborhood, by welcoming innovative and contemporary exchanges. The main function of the university is to educate and train journalists, advertisers, public relations professionals and professionals in the fields of cinema and television. While it is a young university, the institution is known for its dynamic educational resources and profes-sional opportunities.

Transportation:Metro Rail: Metro lines1, 2 and 3 (PL. Catalunya Station and Pl. Universitat Station)

CCCB

MACBA

Carre

r de

Valld

onze

lla

Carrer

de V

alldo

nzell

aCarrer de Joaquim

Costa

Carrer d

e Torres i Amat

Carrer

de S

epúlv

eda

Rond

a de

San

t A

nton

i

ant

Ant

oni

Carrer de TallersCarrer de Tallers

La Rambla

Carrer de Pelai

Ronda de la Universitat

Gran

Via d

e les

Cor

ts Cat

alane

s

Plaça de Catalunya

Carrer d’Aribau

er de Muntaner

Carrer de Casanova

Pla delsÀngels

Plaça Universitat

Plaça deCastella

Facultat de ComunicacióBlanquerna-URL

BibliotecaMediateca

Carrer

del Tigre

Carrer

de la Palo

ma

Universitat

Universitat

Catalunya

AuditoriumCongress

Social MediaFacebook: www.facebook.com/EupreraCongress2013Twitter: @Euprera2013

4

Presentation

Dear participants,

welcome to the 15th Annual Euprera Con-gress! We are thrilled to host the conference in the beautiful city of Barcelona. This year’s theme, Strategic Public Relations: Public Values and Cultural Identity plays a significant role for public diplomacy in our country each day. Barcelona is a melting pot of culture and innovation. Organizing this event has been the perfect opportunity to exercise the funda-mentals of public relations and creating fresh ideas for the future. My colleagues and I have worked with diligently to ensure your stay here is unforgettable. Thank you for attending the congress, and on behalf of Euprera and Blanquerna School of Communication, we welcome you.

All the Best, Enric OrdeixEuprera 2013 Congress Chair

Euprera 2013 Congress Organizing Team

Enric Ordeix, Congress Chair and Public Relations Lecturer of Blanquerna School of Communication -URLJosep Rom, Vice dean of Blanquerna School of Communication -URL and director ofGRECP Reasearch GroupCristina Feixas, Executive SecretaryMaria Warith, Programme ChairLali Mirapeix, Administration Department

5

08.30-09.00

09.00-09.30

09.30-10.00

10.00-10.30

10.30-11.00

11.00-11.30

11.30-12.00

12.00-12.30

12.30-13.00

13.00-13.30

13.30-14.00

14.00-14.30

14.30-15.00

15.00-15.30

15.30-16.00

16.00-16.30

16.30-17.00

17.00-17.30

17.30-18.00

18.00-18.30

18.30-19.00

19.00-19.30

19.30-20.00

20.00-20.30

20.30-

Thursday, 3rd Saturday, 5th

Registration starts

Social Programme

Visit to The Sagrada Familia

Think Tank in Communication

Trends and Challenges

LUNCH (at own expense)

Opening Plenary Session *

Keynote Speaker: Robert Heath

Parallel Session (I)

Parallel Session (II)

Reception at City Hall

Social Programme, Wine Tasting

Parallel Session (VII)

BREAK

Plenary Session

Keynote Speaker: Arvind Singhal

Parallel Session (VIII)

Closing Plenary ***

Presentation Congress 2014

LUNCH (at own expense)

Social Programme

Visit to MACBA

Parallel Session (III)

BREAK

Parallel Session (IV)

Parallel Session (V)

LUNCH

Plenary Session**

Panel Discussion: Trends on PR Research in Corporations

Parallel Session (VI)

EUPRERA: Projects and Awards

EUPRERA: General Assembly

Gala Dinner

Friday, 4thPr

ogra

mm

e

* Opening Plenary SessionValerie Carayol, President of EupreraJosep M. Carbonell, Dean of Blanquerna School of Communication-URL

** Plenary Session: Paul Fadil, Gregory Payne, Brad Pick, Jordi García Tabernero

*** Closing PlennaryValerie Carayol, President of Euprera Carlo Gallucci, Vice-rector of Ramon Llull University

6

Main Congress ThemeStrategic Public Relations. Public Values and Cultural Identity

More and more Public Relations is considered a growing professional field in communica-tion. In a more interactive society organiza-tions need to align their actions with social demands and values. Public Relations’ main role is to seek legitimacy to act and influen-ce opinion makers and public, media and political agenda. In this congress we want to analyse strategies and tools, as well as proce-dures and indicators for the analysis.

We know we are at a crossroad for our profession as it is facing crucial changes: the existence of new organizational structures better aligned with the social demands; the birth of new techniques to explain the organizations in a more trustworthy manner; the growing pressure by social groups that act as opinion leader against and for values, ideas and identities; and the coexistence of different agendas (public, media and political) depending on the means, fields or types of publics.

All in all we’ll have to rethink our roles and functions, as well as principals of the new plans and procedures.

Sub-Theme’s

This year’s assembly is the fifteenth annual presentation, with the theme of Strategic Public Relations: Public Values and Cultural Identity.

Strategic Public Relations: Organizational Roles and Functions

• New challenges. Strategic versus Tactical PR

• New opportunities. Increasing PR Strategies as a key strategy for organisational development

• Development of integrated communication strategies by agencies and consultancies

Organizational Policies and Public Values

• Trends and challenges of public relations roles in society organizations

• Governances, Corporate Culture and Social engagement

• Leadership and Change Management

Cultural, National, and Global Issues

• Social Analysis research and public opinion

• General interest and Corporate Social Res-ponsibility

• National versus global; brands, companies, institutions and countries

Public Opinion and Networks, Public Sphe-re, and Agenda Setting

• Value of Relationships with Strategic Publics of Organizations

• Scenario Building in crisis and issues mana-gement

• Spin doctoring and persuasion. Speech writing and delivery

Grassroots Influence and Community Enga-gement

• Social media and dialogue

• Public representation and opinion leadership

• Measurement and Monitoring of communi-cative processes

7

Robert L. Heath is professor emeritus at the School of Communication University of Hous-ton and Academic Consultant in the College of Commerce, Faculty of Management and Marketing at the University of Wollongong in Australia. Heath is one of the academic pioneers in examining the history and theore-tical foundations of strategic issues mana-gement. He is author or editor of 12 books (and 2 second editions) and 100 articles in major journals and leading edited books. In addition to strategic issues management, he has written on rhetorical theory, social movements, communication theory, public relations, organizational communication, crisis communication, risk communication, terrorism, and reputation management.

He edited the Encyclopedia of Public Rela-tions and the Handbook of Public Relations. He has lectured in many countries, to busi-ness and non-profit groups, and for various professional organizations. In May 2007, he was saluted by the Issue Management Coun-cil for his leadership over three decades to foster mutual interests between the corpora-tion and all stakeholders and stakeseekers.

Arvind Singhal ([email protected]) is the Samuel Shirley and Edna Holt Marston Endowed Professor of Communication and Di-rector of the Social Justice Initiative in UTEP’s Department of Communication. He is also appointedas the William J. Clinton Distinguis-hed Fellow

The Social Science Research Council & the International Communication Association re-cognized him as the winner of the Communi-cation Research as Collaborative Practice Award in 2009, and the winner of the Communica-tion Researcher as an Agent of Change Award in 2008. He also was the first recipient of the Everett M. Rogers Award for Outstanding Contri-butions to Entertainment-Education bestowed by the Norman Lear Center in Los Angeles. He has taught previously at Ohio University, University of Southern California, University of California – Los Angeles, and held visiting professorships at the USC Annenberg School; the Rollins School of Public Health, Emory University; Kumamoto (National) University, Japan; Chemnitz University of Technology in Germany; and visited and lectured in some 70 countries of Asia, Africa, Latin America, Australia, Europe, and North America.

Keynote Speakers

Robert L. Heath

Arvind Singhal

8

Business Disciplines. Currently, Dr. Fadil is the Department of Management Head at the University of North Florida in Jacksonville, Florida, where he and his wife, Adrianne, are enjoying raising their young daughters, Jillian and Francesca.

J. Gregory Payne is an Associate Profes-sor and former chair of Emerson College’s Department of Communication Studies. He is Director of the Center for Ethics in Political and Health Communication, which he co-founded in 1996. He is on the Advisory board of the Journal of Health Communication, Media Ethics, Communication Quarterly and Journal of Promotion Management, among others. He is on the Partnership Board for Anthrax Vaccine Education and has been the invited editor for American Behavioral Scientist’s special edition on the U.S. presi-dential campaign for every election since 1988. He is President of the International Academy of Business Disciplines, past chair of the Political Communication Division of the National Communication Association, U.S. representative of the Global Public Relations Project, Board member for UNICEF New England, member of Eastern Communication Association, European Communication Asso-ciations, and International Communication Association, among others.

Paul Fadil completed his undergraduate degree in International Comparative Politics at the University of Florida. He has an MBA with Professional Certification in International Business from Florida International University, and a dual Ph.D. from Florida State University in International Management and Organi-zational Behavior. As a professor for over 15 years, he has published over 30 journal articles in various peer reviewed outlets, and presented research in over 50 conferences to colleagues all over the world. He has currently been contracted by McGraw-Hill to write an Introduction to Management text. Almost all of Dr. Fadil’s research looks at one major area “How do cultural values influence management practices?” He has won nume-rous research and teaching awards during his career, both domestically and internationally. He has led students, lectured and served on dissertation committees in Germany, France, Japan, South Korea, Italy, Hungary, South Africa, the Czech Republic, Austria, China, Jamaica, Norway, and Dubai. Dr. Fadil has also given over 50 expert interviews on TV, radio, and in the newspaper. He has also given numerous symposiums and workshops, as well as keynote speeches to several events. In 2011, Dr. Fadil was awarded a Kip Research Fellowship at the University of North Florida, and in 2012, he was elected serve as the President of the International Academy of

Paul Fadil

J. Gregory Payne

9

Jordi García Tabernero. Born in Barcelona, in 1964. He has a degree in Information Sciences from the Universidad Autónoma de Barce-lona, and took the Senior Management Pro-gramme (PADE) at the IESE. He also comple-ted the IESE-Universidad de Navarra Business Communication Programme in Madrid and a Master in Public Administration Management Development at ESADE-URL.

He has held a number of different regional and municipal Public Administration posts; and has also worked for a number of media organizations. He joined the company Gas Natural Fenosa in 2004 and since then he has been director of Communication and the Chairman’s Office. In May 2009 he was appointed Managing Director of Communica-tion and the Chairman’s Office for the Group.

He is also chairman of the Communication Committee of the Asociación Española de Industrias del Gas (Sedigas) and Chairman of Dircom Catalonia.

Brad Pick joined Edelman in 2000 and is currently the Deputy General Manager of Spain as well as the director of the Barcelona office, responsible for the office’s overall performance. His more than 20 years of com-munications experience includes managerial positions with HP and Chase Manhattan Corp., and his expertise covers a wide range of sectors including technology, financial services, health care and higher education. He specializes in corporate reputation, pan-regional coordination, internal commu-nications, crisis management and editorial services. Barcelona’s ‘hub’ management for HP in 36 European countries is considered a model of multi-market, country-neutral programming and operations efficiency.

Brad graduated from the University of Buffalo with a Bachelor of Arts in Communication and also holds a Master of Science in Journa-lism from Northwestern University.

Brad Pick

Jordi García Tabernero

10

Parallel Sessions

11

15:30

15:30

15:30

Session 1 Thursday, Oct 3rd

Strategic Public Relations, Public Values, and Cultural Identity Auditorium

Grassroots Influence and Community Engagement A2

Cultural, National, And Global IssuesA105

274

191

289

261

266

268

230

232

Relationship Marketing and Public Relations – Power and Value Management: Thinking in Externalities spreading from Relations

Leadership in Public Relations an Communication Ma-nagement: Current Issues and Development of Future Communication Leaders

The Importance of Goal Compatibility in Predicting the Attitudes, Behavioral Intention, and Communicative Action of Publics

Social Media Meet Dialog? Anlayzing the Communica-tion Activities of Companies on Facebook

Grassroots Public Relations: A Case Study

Social Media as a Public Relations Tool for Nonprofit Organisations: A South African Perspective

Comparative Public Diplomacy: International Public Relations of Countries in Transition

Community Collaboration: The High Road to Legitima-cy for Low-profit L³C Organizations

Lies, Jan (FOM Hoschschule für Oekono-mie & Management, Germany)

Petersone, Baiba (Middlesex University,UK); Reber, Bryan: University of Georgia, United States of America)

Werder, Kelly Page; Schweickart, Tiffany (University of South Florida, United States of America)

Spatzier, Astrid; Moisl, Laura ( University of Salzburg, Austria)

Hansford, Mai (University of Technology, Sydney, Australia)

Swart, Christelle (University of South Africa, South Africa)

White, Candace L.; Radic, Danijela (University of Tennessee, United States of America)

De Blasio, Gregory Gustave; Woeste, Emma Kristine (Northern Kentucky Uni-versity, United States of America)

TimeRoom No. ID Title Author(s) and Affliation(s)

12

15:30

17:00

17:00

Session 2 Thursday,Oct 3rd

Organizational Policies and Public IssuesAuditorium

Public Opinion and Networks, Public Sphere, and Agenda BuildingA104

267

272

275

285

279

231

286

The Influence of Social Media on the Dialogue Struc-tures in Public Relations. Results of a European-wide Interview Series Among Communication Experts Combined with a Survey Among German Practitioners Concerning the Strategic Importance of Dialogue Tactics. -Poster-

I’m a lobbyist and I’m proud – How Lobbyists are Com-municating and Negotiating Their Roles and Identies in Brussels

Social Media in Politics: The Case of Turkish President Abdullah Gül

Global PR Strategies in Practice: A Spanish Perspective

Perspectives on Citizens’ Crisis Communication Com-petence in Co-Producing Safety

IPRA Code of Athens – The First International Code of Public Relations Ethics: Its Development and Imple-mentation Since 1965 Redefining Public Spheres? Methodological Fra-mework and Five Country Caseson the Conflict “Natio-nal vs. European” Within Institutions and Countries of the European Union

Seidenglanz, René (University of Leipzig, Germany); Westermann, Arne (ISM, Dort-mund, Germany)

Nothhaft, Camilla (Lund University, Sweden)

Yağmurlu, Aslı (Public Administration Ins-titute for Turkey and Middle East, Turkey)

Matilla, Kathy; Oliveira, Andréa; Marca, Guillem (Ramon Llull University, Spain)

Laajalahti, Anne; Hyvärinen, Jenni; Vos, Marita (University of Jyväskylä, Finland)

Watson, Tom (Bournemouth University, The Media School, United Kingdom)

Sievert, Holger (Macromedia University for Media and Communication, Germany)


13

17:00

17:00

8:30

Strategic Public Relations, Organizational Roles and FunctionsA2

Session 3 Friday,Oct 4th

Grassroots Influence and Community EngagementAuditorium

256

150

263

243

301

295

New Modes of Participation in Online-PR: Understan-ding Texto-Material Networks

Strategic and Tactical Role of Public Relations: A fra-mework Proposal to the Portuguese Practitioners.

Corporate Communications from the Top and from the Centre: Comparing Experiences and Expectations of CEOs and Communicators

Digital Communication Strategies: The example of the Portuguese PR Consultancies Websites

A Reputation Measurement Model for Online Mea-surement Models for Online Stakeholders: Concepts, Evidence and Implications

Alzheimer’s Disease Health Literacy: A challenge for Communication Professionals

Winkler, Peter (FHWien University of Applied Sciences of WKW, Austria);Wehmeier, Stefan (Ernst-Moritz-Arndt University of Greifswald, Germany

Carvalho-Spínola, Susana (INP, Portugal)

Zerfass, Ansgar (University of Leipzig, Ger-many); Schwalbach, Joachim (Humboldt-Universität zu Berlin); Bentele, Günter (University of Leipzig, Germany); Sherzada, Muschda (University of Leipzig, Germany)

Sebastiao, Sonia Pedro (Technical Univer-sity of Lisbon, Portugal)

Romenti, Stefania (IULM University, Italy); Valentini, Chiara(Aarhus University, Den-mark); Murtarelli, Grazia( IULM University, Italy); Cipolletta, Eleonora (Bologna University & Hagakure, Italy)

Nunes, Tatiana (Alzheimer Portugal, Portugal); Eiró Gomes, Mafalda (Escola Superior de Comunicação Social, Lisbon, Portugal)


14

8:30

8:30

8:30

10:30

PanelA2

Strategic Public Relations, Public Values, and Cultural IdentityA104

Session 4 Friday, Oct. 4th

Strategic Public Relations, Organizational Roles and FunctionsAuditorium

292

253

245

276

237

281

249

The Challenge of Improving the Public Representation of Mental Illness: A Case Study of Crime Reporting, and a Call for Radical Change.

Developing the History of European Public Relations

Participative public relations. An integrative approach to participating in PR.

Communicative Leadership in Cultural Contexts – Leaders’ and Members’ Discourse in a Multinational Organization

When Public Relations and Journalism Converge. The Development of a Transnational Public Sphere in the Swedish-Danish Öresund Region

The German Plagiarism Crisis: Defending and Explai-ning the Workings of Scholarship on the Front Stage

Creativity Caged in Translation: A Neo-Institutional Perspective on Crisis Communication

Rasmussen, Joel (Örebro University, Sweden)

Watson, Tom (Bournemouth University, United Kingdom)

Hoffjann, Olaf (Ostfalia Hochschule, Germany)

Hamrin, Solange (Mid Sweden University, Sweden)

Falkheimer, Jesper (Lund University, Sweden)

Fähnrich, Birte (Berlin University for Profes-sional Studies, Germany); Janssen, Claudia (Quadriga Hochschule, Berlin, Germany); Nothhaft, Howard (Lund University, Sweden)

Fredriksson, Magnus (Uppsala University, Sweden); Olsson, Eva-Karin (Swedish Natio-nal Defense College, Stockholm, Sweden); Pallas, Josef (Uppsala University, Sweden)


15

10:30

10:30

10:30:

Cultural, National, And Global IssuesA2

Grassroots Influence and Community EngagementA104

255

192

252

262

300

241

291

Discourse Analysis Helps the Communication Strategy: How to Find the Reasons of Misunderstanding the Social Issue

Hitting the Target but Missing the Point: Critical Les-sons on the role of Public Relations in Organisational Governance from the Mid -Poster-

The Turn to Culture in Global Public Relations: Concep-tual Issues and Critique

Nation Branding Indices: Useful Planning Tools or Mar-keting Stunts? The Enacting Role of Branding Indices in Constructing the Nation Brand of Denmark.

Employees as CSR Ambassadors: Harnessing Scepti-cism in Times of Financial Uncertainty

The Management of Communication Processes and Their Internal Network Monitoring as Generators of Participa-tion and Involvement of Collaborators in Organizations – Case Study: The Intranet of Turismo de Portugal, I.P.

Using Benchmarking to Evaluate Public Relations Effectiveness through Social Media

Gavra, Dmitrii; Glazkova, Svetlana (St. Peters-burg State University, Russia)

Willis, Paul, Leeds Metropolitan University, UK

Rittenhofer, Iris; Valentini, Chiara (Aarhus University, Denmark)

Merkelsen, Henrik (Lund University, Sweden); Rasmussen, Rasmus Kjærgaard (University of Southern Denmark, Odense, Denmark)

Watson, Tom; Theofilou, Anastasios; Grigore, Georgiana (Bournemouth University, United Kingdom)

Brandão, Nuno Goulart; Morais, Inês (INP, Portugal)

Rogojinaru, Adela (University of Bucharest, Romania); Zaharia, Andra Larisa (Skin Me-dia, Romania); Moise, Raluca (University of Bucharest, Romania)


16

10:30

12:00

12:00


Grassroots Influence and Community EngagementAuditorium


298

243

248

250

265

287

247

Communicating Public Values in Young Democracy: Successes and Failures of Western Donors to Support Ukrainian Independent Media

Public Relations and the Use of Interactivity in Digital Press and Social Media LA Comparative Analysis

The Features of Forming the Metaphorical Image of the Military in Social Media

Talking With or at Stakeholders? An Empirical Investi-gation of Architectures of Listening and Structures for Dialogue in the Social Web Build Up by Organisations

Competencies of EU Communication Practitioners: Evaluation, Audit and Intervention

Graduate Education in Public Relations – A Key Strate-gy for Professional Affirmation in Portugal

Speech Writers and Politicians: War and Peace -Poster-

Tsetsura, Katerina (University of Oklaho-ma, United States of America)

Fondevila-Gascón, Joan-Francesc; Beriain-Bañares, Ana; Del Olmo-Arriaga, Josep-Lluís (Universitat Abat Oliba CEU, Spain)

Bogomoletc, Ekaterina (St. Petersburg State University, Russia)

Linke, Anne (University of Leipzig, Ger-many)

Tench, Ralph (Leeds Metropolitan Univer-sity, UK); Moreno, Angeles (Universidad Rey Juan Carlos, Madrid, Spain)

Carvalho-Spínola, Susana (INP, Lissabon, Portugal); Gonçalves, Gisela (Universida-de da Beira Interior, Portugal); Padamo, Celma (INP, Madrid, Portugal)

Minaeva, Liudmila Vladimirovna (Lomo-nosov Moscow State University, Russia)


17

12:00

15:30

Strategic Public Relations, Organizational Roles and FunctionsA104


Strategic Public Relations, Organizational Roles and FunctionsAuditorium

259

260

271

238

239

280

151

Can Organizations Trust?

From Integration to Legitimacy: Values and Publics in Public Relations

Strategic Public Relations Versus Public Values? The ‘Swarming’ of German Defence Minister zu Guttenberg

Managing Strategic Communication in Museums

Emerging Media Crisis Value Model: A Comparison of Relevant, Timely Message Strategies for Emergency Events

The Impact of Competitions’ Success or Failure on the Online Reputation of Sport Teams: A Tool of Analysis

Public relations in social media: Changing the perspec-tive towards stakeholder needs -Poster-

Seiffert, Jens (University of Leipzig, Germany); Männle, Philipp (University of Potsdam, Germany)

Jorge, Nuno da Silva; Simão, João Duarte (ESCS, Portugal)

Schölzel, Hagen; Nothhaft, Howard (Lund University / Campus Helsingborg, Sweden DE)

Capriotti, Paul (Universitat Rovira i Virgili, Communication Studies, Spain)

Page, Sabrina Felice(Walters State Com-munity College, United States of America); Freberg, Karen June(University of Louis-ville, United States of America); Saling, Kristin Charlotte (United States Military Academy, West Point)

Cismaru, Diana-Maria; Dumitriu, Diana-Luiza (National University of Political Stu-dies and Public Administration, Romania)

Ruehl,Christopher ; Ingenhoff, Diana (University of Fribourg, Switzerland)


18

15:30

15:30

8:30



Sesssion 7 Saturday, Oct. 5th

PanelAuditorium

246

282

299

258

244

251

146

Patterns of Public Relations Professionalism – Sectorial Comparisons of Professional Attitudes and Values

Redefining Internal PR? Theoretical Remarks and Empirical Results of a New Interview Survey on the Organisational Role and Function of Strategic Internal Communication in the Age of Internal Social Media.

World Heritage Public Relations: The State of the Art -Poster-

Corporate Communication Online and its Effects on Consumer Engagement: An Analysis of Social Media Accounts of the Top 500 Companies in Austria

Social Media and Juridical Constraints: Possibilities and Limitations of Digitised Governmental PR in Germany

Can PR Practitioners Build Positive Journalist Relationships Via Social Media?

Normative Concepts in Organizational Communication Research

Grandien, Christina (Mid Sweden Univer-sity, Sweden)

Sievert, Holger (Macromedia University for Media and Communication, Germany); Pütz, Horst (MCCM Consulting, Germany)

Compte, Marc; Matilla, Kathy; Sáez, Albert (Ramon Llull University, Spain)

Russmann, Uta (FH Wien University of Applied Sciences, Austria)

Kocks, Jan Niklas; Raupp, Juliana (Freie Universität Berlin, Germany)

Goldstraw, Dee (Manchester Metropolitan University, UK

Rademacher, Lars (MHMK University for Media and Communication, Germany); Weder, Franzisca (University of Klagenfurt, Austria); Jarolimek, Stefan (University of Jena, Germany); Tench, Ralph (Leeds Metropolitan University, United Kingdo); Bentele, Günther (University of Leipzig, Germany )


19

8:30

11:30

Strategic Public Relations, Public Values, and Cultural Identity /Grassroots Influence and Community Engagement A104

Sesssion 8 Saturday, Oct. 5th

Strategic Public Relations, Public Values, and Cultural Identity Auditorium

288

225

297

254

290

294

296

Panacea for the Public Sphere? the Use of Social Media in the Public Sector in the UK

Information Management by Online Users -Poster-

The Relationship of Globalization and Corporate Identity in terms of Brand Strategy: Turkish Airlines as a “Global” Brand

Communicating with Public through Blogger Engagement in the Age of Digitalization

Advancing the Country Image Construct from a Public Relations Perspective

A History of the Future: Concepts for telling the story of online PR

A Public Relations Approach to Crisis Communication and Risk Management in the Health Sector

Sarah Williams; University of Wolverhamptom, UK

Buil, Pilar; Matias, Marta (Universitat Internacional de Catalunya, Spain)

Ozkoyuncu, Fatih; Kalan, Özlem Gündüz; (Istanbul University, Turkey)

Misci Kip, Sema; Uzunoğlu, Ebru ( Izmir University of Economics, Turkey)

Buhmann, Alexander; Ingenhoff, Diana (University of Fribourg, Switzerland)

Young, Philip Michael (Lund University, Sweden)

Sanchez, Reina (Universidad Complu-tense, Madrid, Spain), Jesus, Roberto (Conacyt, México)


20

11:30Grassroots Influence and Community EngagementA104

273

269

270

302

Turkish Universities’ Adoption of Social Media for Dialogic Communication

Empowered Spaces of Communication. Political Participation and Everyday Life.

Political Leaders’ Imagine Building in the Informative Socie-ty: A Case Study of Modern British Political Leaders -Poster-

Searching for Legitimacy by Social Engagement in PR: Analysis Approach

Bıçakçı, Ayşe Banu; Hürmeriç, Pelin (Yedi-tepe University, Turkey)

Stenersen, Johanna (Örebro University, Sweden)

Akimovich, Ekaterina (St. Petersburg State University, Russia)

Ordeix, Enric (Ramon Llull University, Bar-celona, Spain); Ginesta, Xavier(University of Vic, Spain); Rom, Josep (Ramon Llull University. Barcelona, Spain)


21

Thursday October, 3rdVisit to the Sagrada Familia, 10:00

The Basilica and Expiatory Church of Sagrada Família, commonly known as the Sagrada Família, is a large Roman Catholic church in Barcelona, Catalonia, Spain, designed by Catalan architect Antoni Gaudí (1852–1926). Although incomplete, the church is a UNESCO World Heritage Site, and in November 2010 was consecrated and proclaimed a minor basilica by Pope Benedict XVI. It is incorrect to refer to it as a cathedral.Though construction of Sagrada Família had commenced in 1882, Gaudí became involved in 1883, taking over the project and transfor-ming it with his architectural and engineering style combining Gothic and curvilinear Art Nouveau forms.

Wine Tasting, 20:00

The aim of this wine tasting is to immerse you in a genuine wine experience, right in the centre of Barcelona.You’ll learn about Catalan and Spanish wines with four tastings accompanied by typical snacks in a unique wine shop.The wine tasting is led by an English and Spa-nish wine expert, who will share the history of local wines and its different tastes.

Saturday October, 3rd

Visit to MACBA Museum Contemporary Art of Barcelona, 16:00

The Museu d’Art Contemporani de Barcelona (MACBA) assumes responsibility for dissemi-nating contemporary art, offering a diverse range of visions, and generating critical deba-tes on art and culture, while aspiring to reach increasingly diverse audiences. MACBA is an open institution where citizens can find a space of public representation, and also prio-ritises education and innovation in its field.

Social Programme

Wednesday October, 2ndCultural and Tapas Tour in Barcelona, 20:00

Savour and indulge with us in some of our fa-vorite food haunts as we visit historic Barcelo-na. Stroll along the historic streets of the city with a knowledgeable guide while tasting local wines and Catalan’s culinary treasures.

We will visit the famous market of La Boque-ria, the best one in Barcelona and for sure one of the most important markets in Spain. We will enjoy its activity, the variety of products, contrasts of colors, aromas… a perfect start to understand why the Catalan gastronomy is so well internationally known.

Afterwards, we will be led to Barcelona’s most famous street, Las Ramblas. It is the most popular place in the city, a straight pedestrian thoroughfare, planted with plane trees and crossed day and night by a constant stream of passers-by. The atmosphere here is singular.

22

Social ProgrammeFriday,4th19:30

Gala Dinner

Xalet de MontjuïcAvenida Miramar, 31 08038 Barcelona

23

The Casa de la Ciutat de Barcelona (Barcelona City House) is the name of the building and seat of Bar-celona City Council. Its main entrance is on Plaça de Sant Jaume, the city’s historical centre (since Roman times, when the city was called Barcino), just opposi-te the Palau de la Generalitat de Catalunya.The building has gradually evolved over the years, undergoing extensions and alterations that have given it its present-day appearance. And despite appearances, the Casa de la Ciutat does not consist of just one building but three: the original, the “Nou” or New Building and the “Novíssim” or Very New Building, which are all interconnected.Its origins date back to 1396 and the need for so-mewhere to hold the meetings of the 100 members of the city’s own governing body, the Consell de Cent (Council of One Hundred), after which the Saló de Cent (Hall of One Hundred) is named. Carrer de la Ciutat is the street where we find the building’s old gothic facade, which dates back to 1399, and which, until 1847, had been the main entrance to the council building. That year saw the redevelopment of Plaça de Sant Jaume, with the demolition of the church lending the square its name, and the construction of the current main facade, designed by Josep Mas i Vila in neo-classical style. As regards the building’s interior, its most emblematic parts were built between the 15th and 16th centuries.

Reception at City HallThursday, 3rd19:00

24

BARCELONA 2013

WITH THE SUPPORT OF:

strategic public relations. public values and cultural identity

Documents