strategic planning and problem solving

8/12/2019 Strategic Planning and Problem Solving

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Client: La Nay Ferme Angie Hatch

Bri SladeJared Gay

Kristen Christensen

Madilyn FitzpatrickNivea Wright

SWOT Analysis

Strengths• economically it is

feasible.• local, supports the

community, volunteerbase

• encourages healthyeating

• instructs shareholdershow to use vegetablesfor actual meals

• higher nutritionalvalue in locally grownfoods

• can actually go tofarm and see how it is

grown• wants to get involved

with public• customers not

satisfied can getrefunds

• reception center

Opportunities• can support the community and teach

them how to cook food step by step• wedding reception venue• field trips for schools• family days to encourage and strengthen

family values• only CSA originating in Provo• can cater to different publics• can provide membership benefits and

opportunities to reach out and serve thepublic more than existing CSAs



Weaknesses• lack of research• strong competitors• not established in the

area yet• more expensive than

competitors• more of a commitment

than competitors• you have to buy a

share before you canpurchase food

• lack of identity• lack of solid ideas on

cooking classes and

events• volunteers are difficultto maintain and relyon

Threats• if they do not create a unique identity, they

will not be able to compete• too much variety of their vision will result in

a lack of identity and atmosphere• appealing to everyone might make them

lost in the crowd.• short amount of time to get started• if shares are not purchased, their crops will

not have the funds to be grown

Situation AnalysisUtah county is largely a family based, white, predominately LDS

community, centered around two major universities, BYU and UVU. There is asignificant demographic of Hispanic families as well. The average income is$38,000 a year (http://www.provo.org/econdev.profile.html ). Spending money onlocally produced products contributes to the overall well-being of the community.Buying locally helps to save natural resources and reliance on fossil fuels isgreatly diminished because there are not any shipping requirements. Also, mostCSAs pride themselves on protecting the environment. They incorporate organicand natural methods to prepare the food they are making. There are almost 40CSAs in Utah. However, there are currently no CSAs that are based specificallyout of Provo (CSA UTAH).

La Nay Ferme is a CSA centrally located in Provo, Utah and seeks to servethe Provo community. While they have great potential to be a mentor andkeystone in community and family involvement, La Nay Ferme has yet to create

a solid identity. The community is already very familiar with CSAs such asBountiful Baskets. Failing to create a separate identity and product than otherCSAs will result in their failure to successfully compete. La Nay Ferme wants tocreate not only a produce distribution program, but a venue that can holdreceptions, field trips and cooking classes. The community of Provo could benefitgreatly from a center like La Nay Ferme to teach nutritional cooking to all who areinterested. La Nay Ferme initially sought to market to the $250,000+ a yearsalary makers, but with 6% unemployed in Provo and a large majority of the

http://www.provo.org/econdev.profile.html



public being college-aged or retired, marketing to more publics is crucial to thesuccess of the farm (http://www.provo.org/econdev.profile.html ).

Core Problem: La Nay Ferme must establish a unique identity to stand out andbe supported by the Provo community or else risk failing to reach their goals and

objectives, and fail to prevent the community from living unhealthy lifestyles.

Goal: Establish a unique identity, strengthen the Provo community, build long-lastingrelationships, and encourage healthy eating from locally grown foods.

The Big Idea“Cultivating a Healthy Community”The big idea behind this campaign is for the public to associate La Nay Fermewith the power of healthy and happy family living. If the public understands thatLa Nay Ferme alone can offer mothers, families, and every single individual a

healthy life and a deeper connection to the Provo community, they will bemotivated to participate with and become a part of La Nay Ferme. “Cultivating aHealthy Community” is more than just a slogan. It is the idea that La Nay Fermeplants and nourishes healthy values and a connected community. In themetaphor, it takes on the responsibility of the farmer and shows the public that LaNay Ferme is essential to the success of the lives of the public, just as the farmeris essential to ensuring the success of its crops.

Objectives:1. Sell 250 shares to the public by April 15, 20122. Increase awareness of healthy eating in Provo to 90% by December 2012

3. Increase consumption of fruits and vegetables by 15% by April, 20134. Increase awareness of La Nay Ferme in Provo to 95% by April, 20135. Increase awareness of environment friendly procedures of CSAs to 50% by April, 2013.6. Create and increase public school participation through tours of La Nay Fermeto 1 school visit a month by April, 20137. Increase community loyalty through CSA participation by 15% by April, 20138. Create cooking classes to have 2 cooking classes a month by June 1, 20129. Increase reception venue use to 5 weddings a season held at La Nay Fermeby April, 2013

10. Increase Provo volunteer participation to 40% by April, 2013

Key Publics

Key Public: lower class income mothers/ lower-middle class incomemothersDemographic profile:

http://www.provo.org/econdev.profile.html



• Hispanics• white people• income of $50,000 a year or lower• blue-collar jobs• working during the day

Psychographic profile:• care about how there money is spent• willing to work hard to meet their family’s needs• eating healthy for their specific budget• keeping family together and alive• stressed out on a regular basis• want to raise their children to be successful

Motivating self-interests:• family

• job security• traditions• food on the table• good deals• religion• successful children• saving time

Status of current relationship with the organization and issue• They do not know or care about the organization yet. They are not aware of

the benefits of healthy eating, and they do not make healthy eating a

priority.

Third party influentials and other opinion leaders• local business owners• church leaders• their school aged children’s administration• government leaders

What objectives they will help you accomplish• objectives 1-5,7

Primary message: Eating healthy locally grown food is not expensive or time-consuming, and is essential to the well-being of your entire family.

Secondary messages:• Eating generous amounts of fruits and vegetables reduces risks of chronic

diseases, cancer and cardiovascular diseases (http://www.fruitsandveggiesmatter.gov/benefits/).

• People that eat healthier spend less money on medical expenses.



• Church leaders promote healthy eating and the Word of Wisdom.

Strategy: To motivate mothers to increase healthy living habits for themselves and theirfamily through Internet based communications.

Tactics:Facebook:! remind moms about upcoming events at the farm (Participation at

events will be highest if reminders and updates are always sent out.)! status updates with healthy eating statistics and family focused quotes

(Relating eating healthy with family values makes La Nay Ferme morethan just a CSA.)

! post pictures of people at the events (This helps people to connectwith the farm.)

Blog:! one real writer who works for La Nay Ferme and has a big family and

busy schedule will share her life through the blog to other mothers(This will help mothers to relate and grow a relationship andconnection with La Nay.)

! includes critiques and feedback from recipes and ingredients providedby La Nay Ferme (Mothers can share which recipes their families areliking, and what their families are not.)

Twitter:! pick up times (This way mothers will not forget when their food is

ready.)! reminders about when food will be available (This will help mothers to

plan their schedules according to the pick up times.)! information about volunteering (Mothers will have a quick way to find

information out about how to get involved with La Nay.)

Website:! recipes updated weekly on the website that use ingredients that La

Nay Ferme delivers (Moms can see that cooking with produce canmake fun, new, easy, and cheap meals.)

! calendar with menus planned (Moms are able to cut down on time byhaving meals panned.)

! detailed videos with cooking instructions (Moms will be able to learnstep by step how to expand their recipe book.)

! grocery lists available to download that have ingredients for meals toincorporate produce received from farm (A variety of different mealscan be made that moms have never made before, so they will need toknow what other groceries they will need to supplement the food they



get from La Nay.)! forum to encourage communication between food purchasers, food

growers, and the cooks (Moms will be able to directly communicatewith whoever is dealing with their food so that they can trust La Nay.)

! tips section that shows ways to cut time out of healthy meals (Busy

moms need all the help they can get when it comes to time consumingmeal preparation.)

! Q&A section for cooking/produce help (If moms have certain questionsabout cooking produce they can ask on the website.)

! vegetable/fruit of the day with information about its importance toone’s body and health (This will constantly remind mothers that fruitsand vegetables are essential for their family, and La Nay Fermemakes it easy to get fruits and vegetables.)

! kid friendly recipes section with ways to put veggies into things withoutthem being noticed by kids (Moms often struggle with getting their kidsto eat vegetables, this will help them out.)

! pictures of the farm, fruits and vegetables to familiarize mothers withwhere their food is coming from (Families can create a personalrelationship with the farm through this.)

! dates listed for when families are able to to visit the farm for free(Families on a budget are always looking for creative activities to dotogether.)

Strategy: To get mothers excited about eating healthy and locally grown food throughevents.

Tactics:• family day on certain Saturdays of the month where families can come to

the farm, pick some produce, take pictures, and have a great time together(By doing this La Nay Ferme will become more than just a CSA, but acommunity favorite.)

• “cheap meal night” cooking class so mothers can learn how to cookdelicious meals while being cost effective (Mothers can actually come to thefarm and get hands on experience with cooking new meals.)

Key Public: upper-middle class income mothers/upper class incomemothersDemographic profile:

• $50,000 and up per year • large families• mostly white• LDS• stay at home during the day



Psychographic profile:• family values• religion• wants children to succeed

• fashion conscious• need to fit in• value family time and family vacations• busy with their children’s activities• environmentally friendly, “go green” trend• okay to splurge on some things

Motivating self-interests:• family• religion• staying up with the new trends

• staying healthy and beautiful• maintaining their youth

Status of current relationship with the organization and issue:• very aware and conscious of eating healthy and cooking with organic

gourmet ingredients• not aware of La Nay Ferme• familiar with CSAs

Third party influentials and other opinion leaders:• Oprah

• social media• health and fitness magazines• church leaders• government leaders• local fitness instructors, doctors

What objectives they will help you accomplish:• Objectives 1-5, 7-9

Primary message:Eating locally grown food is trendy; it helps maintain your youth, beauty, and

figure as well as the happiness of your entire family.

Secondary messages:• Eating healthy has been proven to limit wrinkles and weight gain over age

(http://www.naturalnews.com/029650_wrinkles_skin.html).• The FDA recommends eating three to five servings of vegetables a day,

and two to four servings of fruit (http://www.health.gov/dietaryguidelines/dga2000/document/build.htm).



! recipes updated weekly on the website that use ingredients La NayFerme delivers (Moms can see that cooking with produce can makefun, new, easy, and cheap meals.)

! articles explaining the environmentally friendly procedures La NayFerme uses to conduct their business (Moms can trust the farm to

produce the foods in methods they support.)! doctor/dietitian testimonial on the importance of healthy eating in

relation to aging. (Moms that are concerned with maintaining theiryouth will learn that eating fresh produce correlates to a healthylooking person.)

! calendar with gourmet menus planned and available to use (Moms areable to cut down on time by having meals panned.)

! detailed videos with cooking instructions (Moms will be able to learnstep by step how to expand their recipe book.)

! tips for healthy appetizers, entrees and drinks for at home entertaining(Moms can expand their use of the La Nay produce to include partyfood.)

! grocery list available to download that has ingredients for meals toincorporate produce received from farm (A variety of different mealscan be made that moms have never made before, so they will need toknow what other groceries they will need to supplement the food theyget from La Nay.)

! forum to encourage communication between food purchasers, foodgrowers, and the cooks (Moms will be able to trust La Nay becausethey will be able to talk directly with who’s handling their food.)

! Q&A section for cooking/produce help (If moms have certain questions

about cooking produce they can ask on the website.)! vegetable/fruit of the day with information about its importance to

one’s body and health (This will constantly remind mothers that fruitsand vegetables are essential for their family, and La Nay Fermemakes it easy to get fruits and vegetables.)

! kid friendly recipes section with ways to put veggies into things withoutthem being noticed (Moms often struggle with getting their kids to eatvegetables, this will help them out.)

! pictures of the farm, fruits and vegetables to familiarize mothers withwhere their food is coming from (Families can create a personalrelationship with the farm through this.)

! advertising of exclusive birthday parties for children at the farm (Momscan have the coolest birthday parties for their children by having themat a trendy farm venue.)

Strategy: To get mothers excited about eating healthy with locally grown food throughevents.



Tactics:• gourmet cooking class night , mothers can come in and work with a

gourmet chef and prepare a delicious meal for their family (Mothers canimpress their husbands with the exclusivity of the farm they get their

produce from, and enjoy a meal that will build trust and pride in La NayFerme.)• exclusive birthday parties for children at La Nay Ferme (Mothers will have

the most trendy party for their children that will also be healthy and fun.)• have a gourmet chef come to the home and use La Nay food to make a

wife and her husband a romantic meal (Mothers and fathers can enjoy LaNay produce and feel exclusive and appreciated.)

• an exclusive night for two at La Nay with a private gourmet chef and a tourof La Nay Ferme (Mothers and fathers can enjoy La Nay Ferme and feelexclusive and appreciated.)

Strategy: To increase the understanding of the benefits of healthy eating to mothersthrough Interpersonal communication.

Tactics:• personal phone calls to our exclusive clients reminding them of cooking

nights, upcoming events, and entertainment suggestions. (Mothers can feelvalued and important, and continue to bring their business to La NayFerme.)

• exclusive letters hand addressed and mailed from the president of La Naythanking the clients for their business, offering exclusive discounts and

events to only the most elite clients (Mothers can feel valued and important,and they will continue to bring their business to La Nay Ferme.)

Key Public: elementary school administrationDemographic profile:

• Provo elementary school administrators• adults• white males• live in Provo and surrounding suburbs

Psychographics:• desire recognition by the community• want more families to move in• success in standardized testing• looking for more income for the school• high interest in education

Motivating Self-Interests:



• successful students• healthy students• recognition as a healthy school• happy parents• happy students

• involvement of parents

Current Relationship with Organization and Issue:• They have no relationship with the organization.• They are aware of healthy eating benefits, but not as familiar with the

benefits of CSAs.

Third Party Influentials and Other Opinion Leaders:• other schools• highly involved parents• members of district and county administration

Which objectives they will help us accomplish• 1-7

Primary message: Improved eating habits and health knowledge improvesstudent performance.

Secondary messages:• Parents want their children to receive quality health education.• Hands on involvement with a CSA will leave a lasting knowledge of healthy

eating.

• Involvement with a local food source will strengthen a sense of communityamongst the families of students.

Strategy: To get Provo elementary schools to educate students on the healthbenefits of eating locally grown food through field trips.

Tactics:• virtual educational tour of La Nay Ferme (Give schools and families a taste

of what the property is like, and familiarize them with La Nay Ferme. Thisfamiliarity will make schools and families more likely to come visit. It will be

targeted towards educating children.)• have a special tour for school administration members to familiarize them

with La Nay Ferme (This will give them direct knowledge of how CSAs canbenefit their students.)

• present to individual health administrators at each school to organize fieldtrips (These are key leaders that would influence school administration tomake student field trips happen.)

• provide lightweight La Nay Ferme school bags for all students that come on



field trips (Spread the idea of recycling what you have, and give students alasting piece of La Ney Ferme.)

Key Public: high school studentsDemographic profile:

• still live at home with parents• 18 years old or younger • majority are white• not a lot of cultural diversity• eat meals at home with families

Psychographics:• high levels of peer pressure• competitive• forming their personalities and opinions• seek of approval from peers and parents

• want to build up resume• high interest in being fit• want to follow trends• active in sports, dance, and other activites

Motivating Self-Interests:• like to be linked to what is good/trendy• fitting in with peers• like to be recognized as healthy teens• good health means happy parents• physical appearance

Current Relationship with Organization and Issue:• They have no relationship with the organization.• They are aware of healthy eating benefits, but are not as familiar with the

benefits of CSAs.

Third Party Influentials and Other Opinion Leaders:• other high school students from other schools• parents/teachers• sports team leaders/players

• high school administratorsWhich objectives they will help us accomplish

• 1-5,7,10

Primary message: Improved eating habits and health knowledge improvesstudent performance academically and physically.

Secondary messages:



• Health and eating habits set while young have long lasting impacts.• Hands on involvement with a CSA will leave a lasting knowledge of healthy

eating.• Involvement with a local food source will strengthen a sense of community

amongst friends and individuals involved.

• Active volunteer involvement is appealing to colleges and future employers.

Strategy: To get Provo High School students to volunteer at La Nay Fermethrough social media events.

Tactics:• have student body officers create a campus wide service project through

Facebook at La Nay Ferme (This will give students ownership over gettinginvolved with a local healthy organization.)

• create a competition between schools using Facebook and Twitter to seewho can get the highest level of volunteer participation at La Nay Ferme

(This will create conversation about La Nay Ferme, and the increasedexposure will result in more shares purchased.)

• give students access to virtual tours of La Nay Ferme through Facebook(This will give students a taste of La Nay Ferme before they get there, andthey will be able to share it through social media outlets like Facebook.)

Key Public: Local RestaurantsDemographics:

• locally owned• primary customers are locals• many are family owned

• Owners are primarily white

Psychographics:• concerned with food quality• want to please customers• want a product that is cost effective for their business• interested in using locally grown food

Motivating Self-Interest:• supporting local economy, which will serve to help their business• fresh ingredients, which will help their food taste better • contributes to their overall image (healthy eating, nutritional food, support

for the local economy)• want a competitive cost that enables them to stay within their budget• immediate availability of produce

Current Relationship with Organization and Issue:• Contact has been established between La Ney Ferme with Gurus and



Heirloom Restaurant Group.• They don’t fully understand and know the details about La Ney Ferme.

Third Party Influentials and Other Opinion Leaders• other local business owners

• customers• competing suppliers• other CSAs

Which objectives they will help us accomplish• 1-3,5,7,8

Primary message: Using locally grown food from La Nay Ferme is beneficial forthe restaurant’s quality and customer satisfaction.

Secondary messages:• Using locally grown food supports the community the business resides in.• Locally grown food will be reliably fresh and therefore better tasting. (http://

communalrestaurant.com/on-the-farm/)• The food will be easily accessible because of the proximity to where it was

grown.• Using locally grown food will bring opportunities to increase awareness of

the restaurant and bring more business. (Those involved with Le NayFerme will become aware of restaurants involvement.)

• Le Nay Ferme is convenient to work with and meets customer needs.

Strategy: To get local restaurants familiar with Le Nay Ferme and its productsand more convinced of the benefits of using La Nay Ferme through personalcontact.

Tactics:• invite owners of local restaurants to a tour of Le Nay Ferme (Owners will be

able to see for themselves the quality of the organization and its productand will be more likely to purchase shares.)

• make personal visits to owners to provide information about the nutritionalbenefits of locally grown food, especially Le Nay Ferme products (Having

face-to-face contact generates trust and makes the restaurant more likely tocommit to work with Le Nay.)

• make phone calls with updates about product growth and availability (Thisbuilds trust that Le Nay Ferme is reliable and keeps customers informedabout their purchases.)

Strategy: To get local restaurants to purchase and use Le Nay Ferme products

http://communalrestaurant.com/on-the-farm/

http://communalrestaurant.com/on-the-farm/



and become more involved with its activity through events.

Tactics:• invite restaurant owners and employees to be present at a community

outreach day at La Nay Ferme (This gives restaurants the opportunity to

promote their restaurant. Also, attendees can then link La Nay Ferme withfamiliar local restaurants.)• invite restaurants to provide a cooking class using La Nay Ferme products

(This promotes business for the restaurant and increases awareness of LaNay Ferme.)

• encourage receptions held at La Nay Ferme to have one of these localrestaurants cater the event (This provides more opportunities for theproduct to be used and builds trust with the restaurants.)

Key Public: University StudentsDemographics:

• generally 18-30 years old• some families (although families will generally be smaller, potentially

married couples with one or two children)• mostly single• temporarily living in Provo (paying rent)• students/part-time jobs mostly, some full time• large LDS demographic with BYU, many LDS students at UVU as well

Psychographics:• care about their budget• don’t usually have a lot of money to spend

• concerned about social life and dating• very busy with work and school

Motivating Self-Interests:• current with the latest trends• job stability• success• physical appearance

Current Relationship with Organization or Issue:• They have no relationship with the organization.• They are aware of healthy eating benefits, but not as familiar with actually

applying them.

Third Party Influentials and Other Opinion Leaders:• family• church• professors



• employers• peers

Which objectives will they help us accomplish:• 2, 4, 7, 10

Primary Message:Volunteering in your community improves the quality of both your community andyour life.

Secondary Message:• Skill-based volunteering is of greater fiscal and beneficial value to the

community, and will provide an opportunity for students to gain hands-onexperience. “In order to not only maintain current levels of service, but toincrease their capacity to meet the growing challenges, nonprofits mustaccess a variety of skills and expertise that may not be available within the

organizations themselves.” (http://www.nationalserviceresources.org/sbv)• Providing service for others gives us greater feelings of self-worth, charity

and sense of community.• Volunteering provides opportunities to meet new people, make contacts for

possible employment, to have fun, and a variety of other reasons.• Community based volunteering helps increase the economic strength of the

community. “Supporting these understaffed groups can enable them tosucceed in a variety of areas, which connect social, environmental, andeconomic boundaries.” (http://en.wikipedia.org/wiki/Volunteering)

Strategy:

• To get more college students to volunteer at La Nay Ferme through printmedia.

Tactics:• publish information in BYU/UVU’s respective newspapers about La Naay

Ferme volunteering opportunities (This will raise awareness of students onthese campuses.)

• post times to volunteer on bulletin boards on BYU and UVU campus (Thisgives students easy access to get involved and encourages csa loyalty.)

• give out flyers on BYU and UVU campus with general informationexplaining La Nay Ferme and the volunteer opportunities there (Studentswill learn more about La Nay and be interested in volunteering.)

Strategy:• To educate university students about La Nay Ferme and the importance of

eating healthy, locally grown food through social media.Tactics

• Facebook



! post information about location, pick up, and price on La Nay Ferme’spage (This ways it’s easy for students to get information about detailsregarding La Nay.)

! post healthy eating facts that explain the necessity of eating healthy incollege (Students will learn about facts that directly relate to them and

the benefits of eating healthy which will make them want to choose LaNay.)

! post pictures of students volunteering at the farm (Students will learnthat other college kids are involved with La Nay and will want to join.)

! create a photo contest for students to display creative photos of howhealthy eating can be fun (University students can build a relationshipwith La Nay Ferme and learn how eating healthy locally grownproduce is fun.)

• Twitter ! weekly tweets with fun trivia facts about nutrition (This way university

students can build a relationship with La Nay Ferme and be remindedabout healthy eating.)

! re-tweet celebrity fitness articles (This way university students can seehow eating healthy and staying in shape is trendy and cool.)

Evaluation Procedures

Objective 1Criteria: 250 shares sold within two months.Tool: Company records that show shares sold.

Objective 2

Criteria: 90% increase of awareness of healthy eating benefits in Provowithin ten months.

Tool: Replication of survey to Provo residents ten months after campaignlaunch.

Objective 3Criteria: 15% increase of consumption of fruits and vegetables by Provo

residents within 14 months.Tool: Replication of survey to Provo residents 14 months after campaign

launch.

Objective 4Criteria: 95% increase of awareness of La Nay Ferme in Provo within 14

months.Tool: Replication of survey to Provo residents 14 months after campaign

launch.

Objective 5



Criteria: Increase to 50% awareness of environment friendly procedures ofCSAs to Provo residents within 14 months.

Tool: Replication of survey to Provo residents 14 months after campaignlaunch.

Objective 6Criteria: One elementary school visiting each month to increase publicschool participation within 14 months.

Tool: Records of 14 school visits 14 months after campaign launch.

Objective 7Criteria: 15% increase in community loyalty within 14 months.Tool: Replication of survey to Provo residents 14 months after campaign

launch.

Objective 8

Criteria: Two cooking classes a month within four months of campaignlaunch.

Tool: Records of classes held and attendance at La Nay Ferme four monthsafter campaign launch.

Objective 9Criteria: Five wedding receptions a year held at La Nay Ferme within 14

months of campaign launch.Tool: Records of five wedding receptions held at La Nay Ferme 14 months

after campaign launch.

Objective 10Criteria: 40% increase in Provo volunteer participation at La Nay Ferme

within 14 months.Tool: Records of volunteers participating at La Nay Ferme 14 months aftercampaign launch.



1.3.3

40.1

Horrible name1

.3

.340.4

Huh?1

.3

.340.7

I am actually really confused1

.3

.341.0

I am not sure if they are being sarcastic about their waffles or if they really mean they're awful.1

.3

.341.3

I don't get it.1

.3

.341.6

I don't go out for breakfast.1

.3

.3

41.9

I don't have anything to say about that.1

.3

.342.2

I don't think 'awful' is a good description when trying to sell food



1.3.3

42.4

I have never been, but i heard it's good

1.3.3

42.7

I like how it rhymes1

.3

.343.0

I like it because it's original1

.3

.343.3

I like it. It rhymes, it's intriguing.1

.3

.343.6

I like that it rhymes, but it seems weird that it says "awful."1

.3

.343.9

I like that it semi rhymes. but awful?1

.3

.344.2

I only went once, in 2011, but it was yummy.1

.3

.3

44.5

I soggy nasty waffle1

.3

.344.8

I think it is unique and catches my attention.



1.3.3

45.1

I think it's a funny name- it catches people's attention.

1.3.3

45.3

I think it's a less flattering name for a restaurant...1

.3

.345.6

I think it's catchy and cute1

.3

.345.9

I think it's cute.1

.3

.346.2

I think it’s funny, creative, catchy, confusing, deceiving, original1

.3

.346.5

I think the food won't be very good.1

.3

.346.8

I wanted to go try it1

.3

.3

47.1

I wouldn't choose to go if I didn't know anything about it.1

.3

.347.4

I wouldn't eat somewhere with awful in the title.



1.3.3

47.7

I'm afraid why they decided to call it awful.

1.3.3

48.0

I'm not sure if it sounds good or bad.1

.3

.348.3

I've heard of it but never been there.1

.3

.348.5

If I’m going to eat a waffle, why would I want an awful one?1

.3

.348.8

interesting1

.3

.349.1

Interesting1

.3

.349.4

Interesting name choice - it gets attention - people seem to like it.1

.3

.3

49.7

Intriguing2

.6

.650.3

Intriguing.



1.3.3

50.6

It conveys a negative connotation.

1.3.3

50.9

It does not make me want to eat there.1

.3

.351.2

It does not taste good.1

.3

.351.5

It doesn't sound very appealing.1

.3

.351.7

It doesn't sound very appetizing at all1

.3

.352.0

It gets my attention.1

.3

.352.3

It gives the restaurant an automatically negative connotation1

.3

.3

52.6

It is a fun hang out place1

.3

.352.9

It is a witty creative name.



1.3.3

53.2

It is catchy.

1.3.3

53.5

It is ironic because it says awful but it's not.1

.3

.353.8

It makes it sound like the waffles don't taste good.1

.3

.354.1

It must be good to say your waffles are good1

.3

.354.4

it peaks my interest1

.3

.354.7

It rhymes1

.3

.354.9

It rhymes I guess, but not very appealing sounding.1

.3

.3

55.2

It rhymes so I liked it I think.1

.3

.355.5

It rhymes, which is neat.



1.3.3

55.8

It rhymes? Although the name doesn't necessarily attract me

1.3.3

56.1

It seems to imply that the food is terrible1

.3

.356.4

it sound like a quirky hang-out place like Sammy’s1

.3

.356.7

It sounds awful and unsure of itself.1

.3

.357.0

It sounds awful but I know it tastes good.1

.3

.357.3

It sounds bad, but funny, too.1

.3

.357.6

It sounds kind of gross.1

.3

.3

57.8

It sounds like a not too great restaurant1

.3

.358.1

It sounds like a weird name for a breakfast place



1.3.3

58.4

It sounds like the name of a book.

1.3.3

58.7

It sounds negative1

.3

.359.0

It sounds really gross but the rhyme is cool. :)1

.3

.359.3

It sounds terrible.2

.6

.659.9

It tastes bad.1

.3

.360.2

It's a fine name.1

.3

.360.5

It's a funny name that draws people's attention.1

.3

.3

60.8

It's a terrible name but intriguing.1

.3

.361.0

It's a unique, quirky name.



1.3.3

61.3

it's a waffle place

1.3.3

61.6

It's at the "Great and Spacious Building" aka, the Village.1

.3

.361.9

It's catchy and rhymes.1

.3

.362.2

It's catchy but sounds really unhealthy.1

.3

.362.5

It's catchy.1

.3

.362.8

It's clever and attractive to customers1

.3

.363.1

It's cute and kind of funny-similar sounding words1

.3

.3

63.4

It's cute. It rhymes.1

.3

.363.7

It's delicious :) I wish they had one in Salt Lake



1.3.3

66.6

It's that breakfast place located at the Village South of Campus.

1.3.3

66.9

It’s a good pun1

.3

.367.2

It’s awful1

.3

.367.4

It’s silly and I really like waffles, so pretty good!1

.3

.367.7

Kind of awkward, but clever 1

.3

.368.0

Kind of weird1

.3

.368.3

Kind of weird, but it has good food. pricey1

.3

.3

68.6

Love the food, great atmosphere, want more.1

.3

.368.9

Love waffle...but Awful lost my interest



1.3.3

69.2

makes me curious

1.3.3

69.5

makes me not want to eat there...1

.3

.369.8

mmm yum1

.3

.370.1

name is misleading1

.3

.370.3

Negative connotation with word awful would make me avoid the restaurant1

.3

.370.6

never been there3

.9

.971.5

never been there but have heard it is good1

.3

.3

71.8

Never been there. Overrated. Where is it?1

.3

.372.1

never been, sounds fun, but overpriced



1.3.3

72.4

Never gone

1.3.3

72.7

Never heard of it, but honestly it sounds like the typical Provo gimmick..You can quote me on that.1

.3

.373.0

Never heard of it.1

.3

.373.3

Not a good name.1

.3

.373.5

Not a good waffle1

.3

.373.8

Not all that good. It sounds like one of those small places that make a silly name, but aren't verygood.

1.3.3

74.1

Not appealing name, but I love waffles.1

.3

.374.4

Not as good as the waffle truck. Kind of pricey1

.3

.374.7



Quirky1

.3

.377.6

Quirky, trendy, not appealing. 1.3.3

77.9

Rhyming isn't everything.1

.3

.378.2

Saw them build on in Provo a few years ago.

1.3.3

78.5

sells different types of waffles (dessert and breakfast)1

.3

.378.8

Something I can do at home.1

.3

.379.1

sounds awful2

.6

.679.7

Sounds awful1

.3

.379.9

Sounds Awful and fun, want to try maybe1

.3

.380.2



Sounds awful, as in gross.1

.3

.380.5

Sounds awful. 2.6.6

81.1

Sounds bad, but it makes you wonder.1

.3

.381.4

Sounds Cool. I’d eat it.

1.3.3

81.7

Sounds creative1

.3

.382.0

sounds fine to me1

.3

.382.3

sounds funny... but not yummy1

.3

.382.6

sounds gross1

.3

.382.8

Sounds interesting but not a place to go for a real meal1

.3

.383.1



sounds interesting like a diner 1

.3

.383.4

Sounds interesting, probably not the best name for a place but I would try it 1.3.3

83.7

Sounds intriguing & makes me want to taste them1

.3

.384.0

Sounds kind of weird but wouldn't deter me from going there.

1.3.3

84.3

sounds like a gross place to get cheap waffles1

.3

.384.6

Sounds like a dinky diner.1

.3

.384.9

Sounds like a fun place for younger adults or families.1

.3

.385.2

Sounds like a good marketing rhyme.1

.3

.385.5

Sounds like a gross waffle1

.3

.385.8



Sounds like a waffle shop.1

.3

.386.0

sounds like an awful waffle, but I know otherwise because I have been there. 1.3.3

86.3

Sounds like it could be good--or really bad. It better be good with a name like that1

.3

.386.6

Sounds like it would be awful

1.3.3

86.9

Sounds like something Gollum would say from the Lord of the Rings movie1

.3

.387.2

Sounds like the local greasy spoon1

.3

.387.5

sounds that it doesn't taste very good.1

.3

.387.8

Southern derived and greasy.1

.3

.388.1

Sparks curiosity1

.3

.388.4



Sticks in mind easily, hopefully the food isn't awful1

.3

.388.7

Strange name considering the food is delicious 1.3.3

89.0

Stupid name1

.3

.389.2

Sugarhouse breakfast cafe

1.3.3

89.5

Super creative name and sounds enticing1

.3

.389.8

tasty but overpriced1

.3

.390.1

tasty waffle1

.3

.390.4

terrible name. alliteration does not entail coolness.1

.3

.390.7

That's cool. Awfully good waffles, I guess.1

.3

.391.0



Waffles are awful?1

.3

.396.5

Waffles, breakfast, food1

.3

.396.8

Waffles, trying to be creative but it didn't work1

.3

.397.1

weird name1

.3

.397.4

weird.1

.3

.397.7

who thought of that name? wouldn't it discourage customers?

1.3.3

98.0

Why are they advertising that their food is bad?1

.3

.398.3

Why is it Awful? Strange.1

.3

.398.5

Why would I go there?1

.3

.398.8



yum!1

.3

.399.1

yum?1

.3

.399.4

Yum. Cool chalk boards and goooood food.1

.3

.399.7

yummy- great gelato1

.3

.3100.0

Total344

100.0100.0

Analysis: Most people think negatively when they think about “The Awful Waffles”. The words gross and no

good are repeated many times. The second most repeated word is catchy and then fun.Question 8: How would you describe your familiarity with Awful Waffle?

• I have never heard of it-13.1 percent of respondents (45 respondents)

• I have heard of it but have never gone-45.3 percent of respondents (156 respondents)

• I have gone once-14 percent of respondents (48 respondents)

• I have gone a few times-14.8 percent of respondents (51 respondents)

• I go often-3.2 percent of respondents (11 respondents)

Mean: 2.44

Median: 2.00

Mode: 2

Standard Deviation: 1.039

Analysis: Most people have heard of Awful Waffle but have never been.

Question 9: How did you hear about The Awful Waffle?

This data was originally qualitative (free response). I found 5 groups that most of the responses fell under. All ofthe responses can be found below.

• Friend/word of mouth/social media (Facebook posts and events @ AW, Yelp,

Instagram)-116 respondents

• Physically saw location-55 respondents

• Traditional advertising/PR (Hitlist, Daily Universe, Advertising on campus, catering)-12

respondents

• I don’t know-3 respondents

• Groupon/Daily deals-2 respondents



Question 13: Which of the following menu items have you tried?

NOTE: Percent is percent of people who answered this question (have eaten something at AW, not the entire

survey population)

• Waffles-18.9 percent (65 respondents)

• Crepes-15.7 percent (54 respondents)

• Pizza-4.7 percent (16 respondents)

• Gelato-3.5 percent (12 respondents)• Fountain drinks-5.5 percent (19 respondents)

Mean:

Median:

Mode:

Question 14 A: Rank each of the menu items. “0” being do not like at all, “10” being absolutely love.

NOTE: Percent is percent of people who answered this question (have eaten the waffles, crepes etc., not the

entire survey population)

Waffles:

• 1.7 percent (1 respondent)• 0

• 0

• 3.4 percent (2 respondents)







Mean: 7.62

Median: 8.00

Mode: 7

Standard deviation: 1.82Question 14 B: : Rank each of the menu items. “0” being do not like at all, “10” being absolutely love.



Crepes:

• 2 percent (1 respondent)

• 0

• 4 percent (2 respondents)






• 14 percent (7 respondents)• 10 percent (5 respondents)

Mean: 7.18

Median: 8

Mode: 8

Standard deviation: 2.03

Question 14 C: Rank each of the menu items. “0” being do not like at all, “10” being absolutely love.





Number of Respondents: 59 (17.2% of population)

Mean: 7.63

Median: 8

Mode: 7


Crepes


Mean: 7.18

Median: 8

Mode: 8


Pizza


Mean: 7.38

Median: 7.5Mode: 7


Gelato


Mean: 7.33

Median: 7.5

Mode: 8


Fountain drinks


Mean: 7.06

Median: 7.0

Mode: 10


Key Observations:

Menu Item priority: It appears that Awful Waffle promotes their waffles with the highest priority, followed in

order by crepes, pizza, gelato and then fountain drinks. The means suggest that crepes should be given less

priority and placed behind the pizza and gelato.

Question 16: How would you rate the following features at The Awful Waffle currently? ("10" being excellentand “0” being…

Location

Number of respondents: 91 (26.4% of population)

Mean: 5.65

Median: 5

Mode: 5




Mode: 5


Key Observation

The Awful Waffle’s greatest features are its taste of food and its atmosphere, with ratings of 7.63 and 7.38,

respectively. Its worst features are the parking and the price of food, with ratings of 2.90 and 5.33, respectively.

Question 17: Please explain why you feel this strongly about the location of The Awful Waffle.Positive:

Parking (Negative Response):

• I love the new location, but the parking is not good at all.

• It is a roomy, cool place, but it has bad parking.

• Great location for people who love at the village. Not really a family shop. Parking seems

terrible if not a village member.*

• It could be in a more reachable area. For example, better parking and street access.

Close Proximity

• It's convenient as long as you already live South of Campus. Otherwise, it is tough to

access.

• it’s convenient for me since i live at the village and its a cool location for students to meet

and mingle

• I live at The Village so it's incredibly convenient for me.• I live there

• It’s close to my house

• Great location for people who love at the village. Not really a family shop. Parking seems

terrible if not a village member.*

• It's in the center of one of the biggest apt complexes on campus.

• It is convenient to where I live.

• It's close by to where I live.

• It's close to where I live.

• It is literally a block away from my house and so it makes it convenient for a change of

scenery.

• I live at the village so it's really convenient to drop by to grab dinner

• It’s super close to my house.

• Its close byOther

• I think it is much nicer than the previous location.

• good

• There are a lot of social events at the Village, so it is a place that is convenient to go to.

• It's cool.

*Response reported in both parking and proximity categories.

Negative Responses:

Parking:

• No parking at all...ever. I feel like if I don't live in the Village I don't belong there.

• It's hard to find a good parking spot close to the location.

Proximity:

• Well, it was closer to me in its old location. I don't want to go to the Village to eat food.

It's farther away and not nearly as down to earth as the old location was.*Part of Complex:

• Well, it was closer to me in its old location. I don't want to go to the Village to eat food.

It's farther away and not nearly as down to earth as the old location was.*

• I don't like going into the village for a waffle. If i lived there, it might be different.

• I don't want to have to go the village

• I don't like that it is part of a complex. It feels odd to go there now, and it's not as relaxed

as before.

• I do not like that it is located in an apartment complex because I don't live there. I also



forget it's located there because I don't see it when driving places.

• It is farther away and I don't want to have to go into the village to eat there.

• Really inconvenient

Other

• I don't like eating outside.

*Response recorded in multiple categories.

Key Takeaways:For those who felt strongly positive about its location, many respondents liked it because it is close to where

they currently live. Many of these individuals also complained about the parking (more than those who even

though they liked the location (Interestingly, more individuals complained about the parking from the “positive”

group than the “negative” group).

Many of the negative responses give the reason of being located inside The Village as the reason they don’t like

the location.

Question 18: Please explain why you feel this strongly about the service of the Awful Waffle

Positive:

Helpful

• They polite to people.

• I went when it was really slow, so they were able to serve us quickly.

• i have only been there once, but i have always heard and experienced friendly staff.

• The service is timely and friendly. However one time we went on a weekday at 5:00pmand it was closed with no explanation or sign.

• I have been there a few times and they were really helpful. They helped me order and

were patient, and cleaned up for us.

• They are always nice and patient while you order.

• they are fast and friendly

• They are always nice and quick.

• They are really friendly and quick.

• The people there are always so nice, and friendly!

• It was good service. Friendly people that work there.

• The girls there are always super nice and their uniforms are clean and professional.

• Workers are very nice and accommodating. You get your order pretty fast.

• They are polite and get the order done as soon as possible.

• The girls are just really nice. And its feels like a second home.• I had great service when I went. I met the owner and she was really nice.

• Service was fine when I went. The people are nice and service was pretty quick

• They have always been very polite and willing to explain menu items to me. The food

has been prepared quickly and well.

Generic

• Fantastic!

• Good service.

• I love the service.

• I've only been to the new awful waffle for a concert/show. I've never ordered food there.

• Great

• i haven't really noticed anything notable

• it's good

• I've never really been. I went once for a dance party but never ate the food. So I'mmaking assumptions here.

• Seems good

• It's good service.

• I have never been disappointed when visiting.

Negative:

• The food came out too slow. It was nice because we were with friends and needed a lot of

catching up. But the wait wasn't worth the waffle. I probably would not go there unless my friends

wanted to.



• Ridiculously overpriced. Food is not great. They charged me so much for fruit toppings

the last time I went that I ended up paying ten bucks for something that didn't even fill me up.

Key Takeaways:

Although one individual reported slow service, most respondents who felt strongly about service did so because

they experienced swift and kind service.

Question 19: Please explain why you feel this strongly about the atmosphere at The Awful Waffle

Positive:Chalkboard

• It's very unique and fun; I love drawing with chalk on the tables and I love the shabby-

chic feel.

• The atmosphere is very modern and creative. I love how you can write on the tables.

• It’s a nice atmosphere. It is nice and warm, and the chalk is fun.

• I actually think it's a really cool, relaxed atmosphere, with the fires and the chalk tables.

They've made an effort to make it a nice, unique place for college kids to hang out.

• The chalk for writing on these tables is everyone's favorite.

• I loved the chalkboard paint on the tables and walls. It was so much fun to draw during

the date- it was a really good conversation starter.

• LOVE the creativity with the chalk and the bands. Great seating and feels warm and

welcoming.

• It's design is really nice, I like the chalk tables, and the fireplace is lovely• The awful waffle has a really cool, cute atmosphere

• It great! Cute idea to have chalk tables. I appreciated the family friendly TV

programming that was playing. The numbers that identified our order were easy for the employees to

see.

• The chalk boards are awesome, and it feels cozy and social inside.

General:

• Love the fireplace and just the little places to gather, including the coaches.

• It has a really nice atmosphere.

• I don't think it's a bad or good atmosphere. Just that I'm not familiar with it.

• Great decor and really open and roomy.

• I think it’s a cool place that feels like it’s an inner city restaurant even though it’s not in

the city. It’s a fun relaxed place to go. Big open room, cool furniture and stuff. Over all cool.

• It's got a fun, relaxing, sophisticated feel to it.• i have not been to the new location, i have heard good things

• good

• i like the atmosphere. it’s a cool place to hang out.

• I think it's just a great place to hang out, eat with friends, hear good music. It's very

inviting and laid back.

• I like the events held here. It's fun to be at a good place while watching my favorite bands

play in a small setting

• It's in the middle of college housing, so it's a good area/ atmosphere for college students.

• It was very modern, open space, cozy, and a great place to just hang out with friends.

• it's fun

• It's a very cool, kind of hip atmosphere. Comfy places to sit, a big screen TV, and good

music playing on Pandora.

• it is homie and feels nice to live• LOVE the lighting. The cafe style is hard to find around here.

• I'm sure it's a pretty relaxed atmosphere which would make going there appealing.

• The atmosphere has a fun and relaxing feel.

• Fun place, I like the decorations

• Casual, cute place to hang out

• It is fun!

• I feel like a cool hipster when I'm there

• It's a nice place to go hang out and relax.



• It's a really nice restaurant

• The atmosphere is trendy and inviting.

• It's cool inside.

• It is unique...something that is hard to come by at times. it is nice to have a different

atmosphere

• It's fun, inviting and has a hip, young vibe.

• Like having it near a nice apartment complex.• the atmosphere is just fun, especially when there's a good band playing

• Fireplaces. Enough said.

Negative:

• Indifferent

• The old atmosphere was cool. Haven't been to the new one.

Key Takeaway:

Respondents love the trendy atmosphere. Many specifically really like the chalkboard tables.

Question 20: Please explain why you feel this strongly about the taste of food at The Awful Waffle

Positive:

Waffles

• I love the waffles. They are filling and delicious.

• I love, love, love sweets and Awful Waffle can make a better crepe/waffle than me any

day of the week. I always ask the cook to make me their favorite so I get to try something new everytime--I've never regretted it. They make my sweet tooth very happy.*

• I just really like their waffles and the crepes. They seem to be made with quality

ingredients.*

• the food is really good and its fun to create your own waffle

• I really like their different types of waffles, especially the leige waffle.

• It's delicious and fresh, but sometimes they burn the waffles and don't give enough syrup

• Waffles are great.

• The waffles are awesome! I love all the different toppings and it's always more than I can

eat by myself.

• I do love waffles and crepes, and The Awful Waffle does a good job with both.*

Crepes

• I love, love, love sweets and Awful Waffle can make a better crepe/waffle than me any

day of the week. I always ask the cook to make me their favorite so I get to try something new everytime--I've never regretted it. They make my sweet tooth very happy.*

• I just really like their waffles and the crepes. They seem to be made with quality

ingredients.*

• I really thought my crepe was incredible. I would recommend the food to anyone. High

quality.

• The waffles are awesome! I love all the different toppings and it's always more than I can

eat by myself.

• I do love waffles and crepes, and The Awful Waffle does a good job with both.*

Gelato

• It was a delicious and yummy dessert! Can't go wrong there!

Pizza

• They make their own whip cream. And fresh fruit! And their pizza crust is the best.

Other responses that contain insight• There's a lot of selection and high-quality food - it's really yummy.

• The food is pretty tasty. Now if the price was right, I'd be going there a lot more often.

• Good an different from most places around provo

• You can tell it's pretty good/authentic, but it's overpriced for what it is.

• because it is unique

• I love the food at Awful Waffle. It's comfort food.

• Delicious! Made from scratch. Good every time.

• They use natural ingredients.



Good waffles, and friendly service.

i have been impressed with all factors except for the parking. i feel they offer great food for a good price at a

unique location...something that doesn't always happen.

I thought the price, the food adn the atmosphere were all good. The music was too loud though. it was hard to

enjoy conversation with my wife. Kind of gave me a headache

It is good.

It's an alright place to eat more for a snack or dessert. But, I wouldn't eat there for a meal. Also, the atmosphereis okay, but sometimes I feel like it is the Village's hangout and there's a certain stigma there.

It's very expensive and I think the waffle truck is better.

It’s a good place, I like it

It’s just a really great hangout spot, with really good food.

See above.

The awful waffle is near to my apartment, we just walk, the prices are reasonable, and the food is tasty. Also, we

can sit down and enjoy the food in peace.

The food was good and I don't think it was too expensive either.

Where else am I going to get it?

Question 23: Please explain why you feel this strongly about the parking at the Awful Waffle.

Qualitative Response:it's difficult

All the parking- as I understood it was either already taken on the street by residents, or was made for those who

lived in The Village and we would be ticketed for parking there.

baaaad parking options...

I don't know where I would park if I went there

I have spent more than 5 minutes looking for parking. If I wasn't meeting friends there, I would have left and

gone to a restaurant with more accessible parking.

I live there

I park underground.

I'm not sure I would know where to park if I went to the new location.

I've never been to the new location so I don't know about the parking.

If you're lucky, you'll find a parking spot on the street close by. Otherwise, you're out of luck. You have to go

find something in a church parking lot or hope no one will tow you while sneaking into the Village parking lots.Is there parking? I've never been able to find it within two blocks.

It is harder to find parking at the Village since its so crowded

It is located in the Village, the streets surrounding it are usually packed full of cars.

It took me a while to find somewhere to park, and after I finally did, I had no idea where The Awful Waffle was

in relation to the parking spot.

It was busy when I went, and I didn't know if there was guest parking close by, so I ended up parking on the

street and walking a couple blocks. Another time, I did find the guest parking, but it's right next to the residents'

parking and is hard to get i and out.

It's hard to find parking on the street so there is nowhere to park, and then you have to walk across the street

It's hard to find places to park where it's located.

No parking lot

No where to park, to my knowledge.

Parking is a pain..like a lot of Provo..See above.

Street parking sucks

The basically isn't any parking.

The parking at the Village is not ideal for visitors. We are forced to park far away because there are no close

parking spaces for people without village parking passes.

the parking is awful. it doesn't exist.

There is hardly any parking close to the village except on side streets that are usually full at night when I go.

There is little to no available parking in the area.



There is never any parking on the streets of Provo, especially by the popular village apts.

there is no parking. visitor parking is hard to come by, and it is easier to just walk than try to find parking.

There isn't really parking anywhere in Provo.

There really is nowhere to park around. I live close so we just walk.

There's hardly any parking here in Provo to begin with and the village and liberty square parking is some of the

worst. Yes, Awful waffle will get people from the village coming a lot because it's super convenient for them,

by less convenient for everyon else in someways because you have to go into the village to get there. I want toavoid stepping foot into the Village if I can help it, for parking and atmosphere.

there's hardly anywhere to park nearby because of the location. the village always seems overcrowded.

We can almost never find parking there. People living around Awful Waffle already take up the spots, so we

usually have to walk to get there.

We had to park really far away last time we went to the new location because no spots were open close by.

What parking?

Whenever I've tried to find parking I have had to park far away.

Where to park is unclear, and most street parking is taken up by BYU students living in the area.

Yeah, so you have to park on the street (if there is any available spots) to eat at the Awful Waffle in both

locations it has been at. I hate restaurants in downtown areas that make you pay for parking in a lot to eat there.

Every restaurant should make sre parking accommodations are met for the customers because we are already

paying to eat at that restaurant.

Question 24: Please explain why you feel this strongly about the bands/events at the Awful Waffle.

Qualitative Response:

James Devine

becaue it supports band in provo

Fun parties

I didn't see a performance so I didn't really have an opinion on it.

I have never been to a band/event at the Awful Waffle. I simply have no opinion.

I know several of the bands that have played there and it seems like a great location.

I like having entertainment where I eat.

I like that it's close.

i see event notices on facebook often.

I'm just no aware of any that have taken place there.I'm pretty biased but I used The Awful Waffle for an event I did, and they were so easy to work with. The event

was a big success and everyone seemed to love the atmosphere.

Loved the James Devine concert. Super fun & free!

My friend played there!!!

That's the best part!

The bands are too loud. I tried to go to Awful Waffle to catch up with friends and it was hard to hear them.

The bands I have seen are pretty mellow and give a nice atmosphere.

They are entertaining.

they have cool chalk tables

This is my favorite part. I would not eat there if it was not for the events

Question 25: Are you aware that there is a market at the Village?

1= Yes: 38.5 percent of respondents (62 respondents)2=No: 61.5 percent of respondents (99 respondents)

Respondents that skipped this question: 183

Mode: No

Analysis: 61.5 percent of respondents are not aware of the Market. Only 38.5 percent are.

Question 26: How many times have you gone to the market at The Village?

1= Never: 67.7 percent of respondents (42 respondents)

2= About once or twice a week: 30.6 percent of respondents (19 respondents)

3= Several times: 0 percent (0 respondents)



4= About once a week: 1.6 percent of respondents (1 respondent)

5= More than once a week: 0 percent (0 respondents)

Mean: 1.35

Median: 1

Mode 1

Std. Deviation: .575

Respondents that skipped this question: 282Analysis: Most people have never been to the Market (67.7 percent), while 30.6 percent of people use the

Market once or twice a week.

Question 27: On a scale of 0-10, how useful is the market at The Village to you? (10 being extremely useful

and 1 being not at all useful

0= 44.4 percent of respondents (16 respondents)

1=8.3 percent of respondents (3 respondents)




7=2.8 percent of respondents (1 respondent)

Respondents that skipped this question: 308

Analysis: Almost half of respondents feel that the Market is not useful. The highest score received was a seven

out of ten, but only one respondent felt that way. The rest of the respondents scored the Market at five or below.Question 28: Why is the Village Market useful to you?

This survey question involved skip logic. No one responded favorably to the question ranking the

usefulness of the market and as such there is not data. We can thus assume that of those surveyed, no one feels

the market is useful.

Question 29: Why is the Village Market not useful to you?

Why is the market at The Village not useful to you?

FrequencyPercent

Valid PercentCumulative Percent

Valid

31892.492.492.4

Because I do not live at the Village and if I go to the market I go to Smiths and if I am at the AwfulWaffle I only am willing to pay for the waffle. They are pricy so I am not going to want to spend evenmore money.

1.3.3

92.7

Because I don't live at The Village and I don't have a car to drive there.1

.3

.393.0

I bought milk there once, and it was expired already. Plus, I think it was a lot more expensive than



normal grocery stores.1

.3

.393.3

I do not live there 1.3.3

93.6

I don't know what that is or where it is.1

.3

.393.9

I don't know where The Village is.

1.3.3

94.2

I don't live at the Village1

.3

.394.5

I don't live nearby1

.3

.394.8

I don't live there1

.3

.395.1

I don't live there and don't have any reason to go there. I also don't have a car.1

.3

.395.3

I don't live there and I have a grocery store and other good restaurants where I live.1

.3

.395.6



I don't live there and only visit on extremely rare occasions.1

.3

.395.9

I don't live there and when I have been there it's really small and doesn't seem to have much. 1.3.3

96.2

I don't want to go there. I'd rather go to a restaurant that's not located in the hipster area of town.1

.3

.396.5

I don’t live there

1.3.3

96.8

I have never heard of it.1

.3

.397.1

I have other places I can get rewards for buying at.1

.3

.397.4

I just never really think to pick up things there. I go to the Awful Waffle for a meal not to cook/prepare something myself.

1.3.3

97.7

I live near a grocery store.1

.3

.398.0

I'm married and don't live near it1

.3

.398.3




Further analysis:I am a full-time student

Frequency: 211Percent: 61.3

I am a part-time studentFrequency: 21Percent: 6.1

I am a non-student residentFrequency: 63

Percent: 18.31= Full-time student, 2= Part-time student, 3= non-student

Key Observation: The majority of those who participated in this survey are full-time students.Following full-time students the next highest ranking was non-students, followed by part-timestudents.

Question 31: How old are you?1=18-302=30-493=50+Number of Respondents: 297 (86.33% of respondents)Mean: 1.06Median: 1.00Mode: 1Std. Deviation: .283

Further Analysis: Ages-18-30Frequency: 281

Percent: 81.7 Ages 30-49


Ages 50+Frequency: 3



Percent: .9

Key Observation: A significant majority of respondents were between the ages of 18-30.

Question 32: Where do you currently reside?

1= At the village2= Between Center Street- Campus and University Ave 900 East, but not at the Village3= Another Area of Provo4= Utah County Outside of ProvoNumber of Respondents: 290 (84.3% of respondents)Mean: 2.62Median: 2.00Mode: 2Std. Deviation: .789Further Analysis:

At The Village Apartments:Frequency: 7

Percent: 2Between Center Street- Campus and University Ave 900 East, but not at The Village


Another Area of ProvoFrequency: 90Percent: 26.2

Utah County Outside of ProvoFrequency: 49Percent: 14.2

Key Observation: Those who live at The Village were lowest in those who responded. Our datademonstrates much more significantly individuals living near The Village and in the surrounding areaof Provo.

Question: 33 What is your gender?

1= male2= femaleNumber of Respondents: 295 (85.8 %)Mean: 1.67

Median: 2.00

Mode: 2




Further Analysis:

Male

Frequency: 96

Percent: 27.9

Female

Frequency: 199

Percent: 57.8

Key Observation: Significantly more women responded to this survey.

Histograms (please paste your histogram in this part according to your

question number)Q. 1



Q. 2 -1

Q. 2.2

Q.2.3

Q.2.4



Q.4.3

Q.4.4

Q.5.1

Q.5.2



Q.5.3

Q.5.4

Q.5.5

Q.5.6



Q.5.7

Q.5.8

Q.5.9

Q.6

strategic planning and problem solving

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