strategic planning 101
TRANSCRIPT
- 1. STRATEGIC PLANNING 101
- 2. WHAT IS IT?
- 3. CREATING A UNIQUE VALUE PROPOSITION SUSTAINABLE COMPETITIVE ADVANTAGE
- 4. VARIETY-BASED POSITIONING Subset of industrys products & services Chooses product & service variety Response to superior value chain
- 5. NEEDS-BASED POSITIONING Targets segment of customers Arises when there is a group of customers with differing needs
- 6. ACCESS-BASED POSITIONING Targets similar customers whose needs are different Configures different activities to reach same-same but different customers
- 7. VARIETY NEEDS ACCESS
- 8. OPERATIONAL EFFECTIVENESS STRATEGY
- 9. MICHAEL PORTER ON STRATEGY
- 10. WHY?
- 11. 1997 NOW
- 12. STRENGTHS
- 13. HOW WILL YOU DECIDE?
- 14. KEY STAKEHOLDERS
- 15. FRONT-LINE MANAGERS
- 16. WHY? Increase ROI; To reposition your company; To maximize your strengths and opportunities; and To enable you to make decisions quickly and take action.
- 17. THE 5 KEY QUESTIONS
- 18. WHERE ARE WE NOW? - What is the size of our business? - What are our strengths and weaknesses? - Who is our target market and our key competitors?
- 19. WHAT IS OUR HISTORY? - What steps did we take to get to where we are now? - What did we do right; what did we do wrong? - What lessons did we learn from our mistakes, and successes?
- 20. WHERE DO WE WANT TO BE?
- 21. How are we going to get there?
- 22. 5 KEY QUESTIONS Where are we now? How did we get here? Where do we want to be in the future? How are we going to get there? What resources or skillset gaps do we need to address in order to get there?
- 23. OUTCOMES
- 24. Client X: Unique products; Deep customer relations; Bleeding cash; and An obscure strategy.
- 25. Established Needs-Based Strategy Delivered a tailored set of products to customers with different, albeit similar needs
- 26. STRATEGIC ACTIVITIES Changed DNA; Strategic planning cycles; Enhanced products & tailored solutions; Increased pricing; Streamlined organization & controls; and Implemented financial forecasting.
- 27. BUDGET (USD) 2010 2011 2012 2013 2014E ACTUAL Total ACV 70,500$ 648,209$ 2,505,157$ 5,588,726$ 10,284,489$ Total Revenue 74,500$ 433,513$ 2,068,108$ 4,690,416$ 7,802,536$ YOY Growth 481.9% 377.1% 126.8% 66.4% Total Cost of Sales 497,821 930,362 3,254,324 4,750,578 5,332,233 Gross Margin (423,321) (496,848) (1,186,217) (60,162) 2,470,302 Percentage of Revenue (568.2%) (114.6%) (57.4%) (1.3%) 31.7% Total Operating Expenses 599,985 1,302,292 2,265,325 3,517,593 4,048,396 EBITDA (1,023,306) (1,799,140) (3,451,542) (3,577,755) (1,578,094) Percentage of Revenue (1373.6%) (415.0%) (166.9%) (76.3%) (20.2%)
- 28. CASH FLOW POSITIVE
- 29. STRATEGIC PLANNING 101