strategic plan · build, implement, monitor, and evaluate brand awareness plan. strategic...

Strategic Plan South Australian Baseball League Inc.

2017- 2020

STRATEGIC PLAN | Baseball SA 2017 - 2020


Seek and pursue avenues to secure the future of baseball as a sport that is fun, attractive, and affordable for current and future baseball community and its members.

That baseball will be the sport of choice for fans, players and administrators in South Australia. Participation will continue to increase at all levels and among all on-field and off-field groups. Partnerships will expand in number and value. The fan base and spectator numbers will increase. The finances of Baseball SA will be secure and sustainable. Baseball SA’s leadership will seek, identify, and pursue opportunities for growth.

Baseball SA and its members act in the best interests of the sport and its people. We do this by:

• focusing on and supporting our people • engaging and collaborating with our

colleagues and partners • acting with integrity • practicing open decision-making • being inclusive.

Members of the Baseball SA community will at all times act according to the agreed values


Priority Focus Objective

Competition Planning To have all competitions well organised in advance by 1 month

Develop paperwork and distribute early. Set due dates for all steps of the process. Plan a communications strategy with clubs.

Representative Teams Improve access to representative teams for as many eligible players as possible.

Explore opportunities to reduce costs, including sponsorship, reduce number of uniforms, reduce mark-up of uniforms.

Clubs To achieve an even competition for clubs. Provide support for clubs, as sought, and needed.

Women’s Baseball League To have all competitions well organised in advance by 1 month

Work with clubs to help promote, recruit and access coaching. Plan competition one season in advance. Promote the Women’s All-Star Game.

Host Championships and other Representative series.

Regularly host championships and series, including charter competitions.

Develop a matrix of events with actions and timelines. Be the preferred venue for Junior League Nationals beyond 2018. Seek new opportunities

Off Field Events Make off-field events as appealing and cost-effective as possible.

Seek sponsorship for all presentation events. Seek alternative presentation formats, venues and costs. Investigate ways to save money.

Aim to stage competitions and events that are attractive to as well as meeting the expectations of clubs, participants, and spectators. To stage/host competitions that expand the profile of baseball in our State. Target events that support our business and marketing objectives.



Clubs and affiliated leagues Increase membership numbers of Clubs at all levels across SA

Maximise the BITE brand to promote junior involvement in club’s programs. Engage school clinics. Develop promotional fliers with club-specific contact details

Coaches and Officials Increase the number and improve the overall standard of coaches and officials.

Provide support for clubs, as sought, and increase access to and availability of training and courses. Follow up with BA re National Accreditation Scheme issues. Seek sponsorship/grants to deliver more affordable courses. Plan and promote courses in advance. Undertake a quality review of content and methodology and needed

Schools programs Deliver a planned, school-based program of practical workshops and clinics for school students

Seek local government and Sporting Schools financial support. Plan and promote school holiday camps. Enlist club support to identify target schools and promote clinics. Recruit and train individuals to conduct the camps and clinics.

Junior development programs

To have all competitions well organised in advance by 1 month

Promote representative trial opportunities to affiliated clubs and leagues. Conduct clinics in regional areas to identify and recruit potential participants Promote the Academies

Talent identification and Athlete pathways

Regularly host championships and series, including charter competitions.

Reduce Club conflict sessions and encourage cooperative programs. Plan a series of promotion activities to highlight the "value for money" offering.

To engage clubs and participants to shape an environment that is inviting, inclusive and fun for all. To work with clubs, and partners to expand participation at all levels amongst all groups. To provide quality training programs and clear pathways for athletes, managers, coaches, and umpires. To build a profile for baseball that attracts players, officials, spectators, and volunteers for existing and future competition. To invite and embrace contributions to the sport’s future from participants, volunteers, and partners.



Adelaide BITE Perform successfully in the ABL or equivalent entity.

Invest in building a winning culture that is in line with our Vision. Success will drive interest, growth, and participation.

Adelaide BITE Academy Provide improved training programs and clear pathways for the development of athletes

Evaluate programs and make recommended changes to improve quality and quantity.

College Pathways Provide college opportunities for eligible players, support mechanisms and information

Explore opportunities to reduce costs, including sponsorship, reduce number of uniforms, reduce mark-up of uniforms

International Players, Coaches & Officials

Increase the number of visiting coaches and officials and to have more exchanges

Create communications with targets Asian countries Seek ways to fund visits and exchanges with support from local Municipalities, OR&S and State/Federal Government.

Representative and Charter Teams

Increase the number of Little League, Junior League and Senior League programs and charters

Introduce opportunities with clubs, coaches, and players to increase the number of participants.

To succeed in national competitions. To provide a proportionate number of representatives in national teams at all levels. To develop and maintain pathways to professional careers and college entry. To increase State and Charter team participation opportunities across the State. To expand South Australia’s reputation as a location for elite competition and training.



Financial planning and management

Maintain current levels of financial planning and management.

Operate within Board approved budget. To seek to reduce costs and improve revenue streams through strong partnering

Business investment Improve the opportunities for long-term financial security.

Identify new business, by extending our network of commercial and government relationships.

Member Clubs Introduce Club Handbook that contains common policies and procedures

Introduce a sub-committee to plan and implement static and dynamic versions.

Diamond Sports SA Inc Maximise the potential benefits the relationship with Diamond Sports

Build strong foundations to enhance and develop opportunities which will provide sustainable revenue streams for our organisation.

Partnerships & sponsorships

Increase the breadth and value of relationships with baseball, government, and business partners

Identify how best to communicate with Baseball Australia, Australian Government, SA Government (OR&S, Minister) local government (councils and bodies), Adelaide Shores, sponsors, Softball SA and other partners to maximise effective cooperation and benefits. Determine clearly the purposes of such relationships and how each relationship will be developed.

Constitution and By-laws Review the Constitution and By-Laws and their relationship to the Sport

Introduce subcommittee to revise and recommend any change, amendments, and alternations for the Board to implement.

To lead and govern baseball so it is best-placed to serve the needs of clubs, participants, and spectators. To keep the sport affordable for participants while monitoring and planning for the sport’s financial future. To identify and explore business and other partnerships for growth. To work with the Australian Baseball Federation, Australian Baseball League, South Australian Government, and other entities to help expand the sport for all participants. To provide a secure and attractive workplace



External promotion Relationship building with media, increase social media interaction

Target receptive media partners, increase press release which highlight good feel stories relative to our clubs, game, and individuals within

Brand awareness

Build brand awareness with strategic partners, community, and government sectors

Build, implement, monitor, and evaluate brand awareness plan.

Strategic partnering

Build valued relationships with key stakeholders, influencer's, media, and corporate partners

Implement a targeted plan which focuses on maximising a return for both the sport and the partner.

Internal communications Improve regular communications with members, stakeholders, and media.

Introduce e-communication portals to engage and deliver to members, stakeholders, and media. Monitor and adjust as required.

People and culture

Invest in internal mechanisms to deliver consistent and up to date communications.

Implement internal infrastructure to ensure all communications deliverables are met when engaging members, stakeholders, and key influencer’s.

Off field events Make off-field events as appealing and cost-effective as possible.

Seek sponsorship for all presentation events. Seek alternative presentation formats, venues, and costs. Investigate ways to save money.

To promote baseball as a welcoming, inclusive community sport in which good behavior is and can be expected at all times. To capitalize on media, technology, and partnerships to expand the profile of baseball and Baseball SA. To communicate and engage with clubs, participants, and partners to support participation, business, and reputation growth.



Government funding and grants

To have all competitions well organised in advance by 1 month

Seek all current and potential opportunities to gain funding to improve, develop and build baseball focus infrastructures.

Audit, management, and resource

Introduce facility audit of all baseball grounds and facilities

Identify risk assessment tools to ensure all grounds and facilities meet or exceed Baseball SA requirements

Maintenance and upgrades Identify and implement maintenance programs to ensure facilities are of the highest standard.

Annual audit process will identify specific needs and improvements to satisfy all requirements.

New venue opportunities Explore all opportunities to expand our game throughout SA.

Align with key partners, to improve and or build new venues to be attractive to grow the sport. Explore intra and international opportunities as an alternative venue

To plan for, build and maintain facilities that enable baseball to be presented and played in a manner that is attractive, safe and fun for participants and spectators. To plan for and build facilities that attract and stage national and other elite-level championships. To maintain facilities at a standard that enables them to support Baseball SA and clubs’ business and growth objectives. To build and maintain relationships to support facility planning and maintenance objectives.


Acknowledgement: This Strategic Plan has been prepared in consultation with members, stakeholders, staff and the Board of Directors. South Australian Baseball League Incorporated trading as Baseball SA Barratt Reserve, West Beach Road West Beach SA 5024

strategic plan · build, implement, monitor, and evaluate brand awareness plan. strategic...

Documents