strategic plan 2011-2015
DESCRIPTION
In June of 2010, Envision Peace Museum hosted its first strategic planning conference. The two-day event tapped our community’s analysis and bold vision to produce actionable ideas, which in turn became the basis for our strategic plan.TRANSCRIPT
Envision Strategic Plan2011–2015
1651 Benjamin Franklin ParkwayPhiladelphia, PA 19103 | USA
Env i s i on Peace Museum
f os t e r s insight
i n t o t he mean i ngs and
roo t s o f peace
wh i l e empowering
v i s i t o r s t o ove rcome
v i o l ence and i n j u s t i ce
i n t he i r lives
and t he wo r l d .
Teaching Peace | Chal lenging Injust ice | Encouraging Hope
Photo of the Shanti Sena (Gandhian “Peace Army”)
Portraits.Americans Who Tell the Truth by Robert Shetterly
Tree protected through ordination and robes. San Sai , Chiang Mai Thailand, December 28, 2006.
Photograph courtesy of bertrudestein at Creative Commons. Like their counterparts in Thailand, monks ordain a tree in Kampong Speu province, Cambodia. Photograph courtesy of © Sprague Photo Stock/Sean Sprague.
The Warrior by J. Kadir Cannon
Page2 Photo Suggestions
Protest on Tahir: Some rights reserved by Floris Van Cauwelaert
2 | FROM THE DIRECTOR Envision Peace Museum Strategic Plan 2011–2015
This quote from Dr. King means so much to me that I use a
variation of it to guide my work. I amend it to “Envision Peace
Museum is not merely a distant goal that we seek, but a means
by which we arrive at that goal.” It reminds me that we—the
Board, staff, advisors, and volunteers of Envision—are not
merely striving to create a building with a meaningful collection
that highlights peace. We are creating an institution linked to a
movement—a people-powered museum that, while highlighting
the best and brightest of peace-builders and peace movements,
also creates a space for all people to experiment with peace.
For Envision to be a peace museum worth its name, it must be
deeply participatory—empowering its visitors and bridging racial,
class, and political divides in its exhibits, its programs, its staffing,
and more.
To some, this might sound unrealistically
ambitious. I beg to differ.
Just over one year ago, Envision Peace Museum
began a process of strategic planning, a process
that has culminated in what you see before
you. Our approach has been rigorous and has
accomplished what the best strategic planning
processes do: clarified our vision, emboldened
From the Director
“Peace is not merely a distant goal that we seek, but a means by which we arrive at that goal.”
— Martin Luther King, Jr.
Buddhist nun at peace rally, Sri Lanka Photo: Dushiyanthini Kanagasabapathipillai
Tahrir Square, Cairo, 2011 Photo: Floris Van Cauwelaert
3 | FROM THE DIRECTOR Envision Peace Museum Strategic Plan 2011–2015
our mission, developed widely resonant goals, and strengthened
relationships with our key stakeholder groups.
But beyond all this, the planning process
has shown how so many of us in the
world yearn for peace, how confused and
uncertain we are about the concept, and
how deeply we need spaces that are both
safe and challenging in which to explore
peace together. We need spaces that
inspire the quality of dialogue that can
heal our fractured civil society, and where
we can experiment with tools for building
peace and justice without using our fists,
guns, bombs, or hatred. On top of all this, we need to know how
to do such work even in the face of powerful and entrenched
opposition, whether at home or abroad.
This Strategic Plan is part of the dialogue, part of the learning,
and part of making the Museum by fulfilling our Mission now—
fostering insight into the meanings and roots of peace while
empowering visitors to confront violence and injustice in their lives
and in the world. I hope the Mission and Plan excite you. Even
more, I hope you are inspired to become involved with Envision
Peace Museum, to be one who boldly explores and experiments
with peace.
Michael Gagné, Executive Director
Envision Peace Museum
Concept map, Envision Strategic Planning Conference, June 2010 Photo: Lynda Greenwade
4 | INTRODUCTION Envision Peace Museum Strategic Plan 2011–2015
AFSC Exhibit (with collaboration by Envision): Windows and Mirrors Photo: Michael Gagné
Cost
Envision Peace Museum will be a public
face for peace and nonviolent action,
worldwide. An independent, not-for-
profit institution, Envision uses museum
exhibitions, programs and dialogue to
foster insight into the meanings and roots
of peace, and challenges us to confront
the many forms of violence in our own
lives and in the world.
The Museum’s significance arises from ever increased public
awareness of the tragic and wasteful consequences that result
when violence and coercion are used in situations of conflict.
Recognizing that conflict is normal in life, Envision illuminates and
encourages effective nonviolent methods of responses—within
the individual, the family, communities, the nation, and the world.
Museums have been shown to be a most trusted source of
information in society, surpassing books, magazines, radio, TV
news, the internet, and school learning. As a museum institution
and member of the Association of American Museums (AAM),
Envision recognizes the responsibilities inherent in this trust.
The Museum’s programs will meet professional standards for
accuracy and objectivity. In serving the public, Envision employs
a coordinated system of programs to educate, inspire, and
Introduction
“There is nothing more powerful than an idea whose time has come.”
— Victor Hugo
Costs of War by J. Kadir Cannon
5 | INTRODUCTION Envision Peace Museum Strategic Plan 2011–2015
equip individuals to use nonviolent responses in their everyday
lives. The Museum’s programs will include interactive exhibits,
discussion groups, classes, workshops, lectures, film programs,
public forums, newsletters, and publications. Envision pursues
its mission in a spirit of mixed play and learning, reaching out
especially to families, children and youth, community groups,
educators, peace activists, military personnel, veterans, tourists,
and museum experience seekers. As this Strategic Plan
describes, Envision’s planning process has included participation
by all these groups, and will continue to do so as the Plan is
updated and revised in the future.
www.envisionpeacemuseum.org
Envision Strategic Planning Conference, June 2010 Photo: Lynda Greenwade
6 | INTRODUCTION Envision Peace Museum Strategic Plan 2011–2015
Envision’s formal strategic planning process began in June 2009,
when the Museum Board appointed its first Director and charged
him with initiating a strategic plan that would include
the participation of broad segments of the Museum’s
future audience. While development of the plan
was always understood to be a clear responsibility
of the Envision Board, constituent involvement and
community building were seen as essential from the
very start. The Board pursued four principal means to
achieve this:
• The engagement of a skilled and experienced
strategic planning consultant committed to
participatory processes.
• Pre-conference interviews with a representative group of
community leaders and museum professionals to help
identify key issues.
• A planning conference which brought together diverse
stakeholders to lay the groundwork for the plan.
• Post-conference testing of the draft Strategic Plan by those
who had expressed interest, support, and commitment.
Process leadership: In late fall of 2009, the Board engaged
Andy Mozenter of Concentrics, Inc., as its strategic planning
consultant. Under his direction, the Board formed a strategic
planning committee, and plans were initiated for a planning
conference. One of the Board committee’s first steps was the
Background
Envision Strategic Planning Conference, June 2010 Photo: Lynda Greenwade
Envision Strategic Planning Conference, June 2010 Photo: Lynda Greenwade
7 | INTRODUCTION Envision Peace Museum Strategic Plan 2011–2015
creation of a conference steering committee composed of
leaders in various areas which the Board anticipated would
become key audience groups or Museum “stakeholders.” The
steering committee advised on conference organization and was
responsible for inviting other leaders in their respective areas to
the conference.
Pre-conference Interviews: In advance of the Conference,
interviews were conducted with 14 leaders in key
related fields. Interviewees were asked a common set
of questions aimed at testing the museum’s current
assumptions of the Museum as currently planned, and
at identifying the core issues to be addressed in the
Museum’s development. Among those interviewed were
founders and presidents of major national and regional
museums, and prominent leaders in peace institutions,
the arts and heritage world, business,
tourism, and marketing. The pre-
conference interviews provided
valuable insights, information and
advice on the Museum’s development
and operation, and became
fundamental in developing the
Strategic Plan.
Strategic Planning Conference:
This event was held at Moore College
of Art in Philadelphia, June 4-5, 2010.
Over two days, 83 highly motivated Envision Strategic Planning Conference, June 2010 Photo: Lynda Greenwade
Envision Strategic Planning Conference, June 2010 Photo: Lynda Greenwade
8 | INTRODUCTION Envision Peace Museum Strategic Plan 2011–2015
and knowledgeable individuals worked together with passion
and energy for the future of a single idea: a peace museum in the
city of Philadelphia. Among these individuals were museum and
agency CEOs and senior staff, peace educators from all levels of
education, peace activists, marketing and fundraising specialists,
high-school youth, foundation staff,
grassroots community workers, conflict
resolution and mediation specialists,
business leaders, legislative staff, and
a wide variety of creative professionals
including filmmakers, photographers,
muralists, exhibit designers, and architects.
A highlight of the conference was a visit by
Philadelphia’s Mayor Michael Nutter, who
delivered an inspiring message of support.
By the conference conclusion, a “common
ground” vision emerged, plus significant
commitment among participants to support
the development of the Museum
going forward.
Post conference Plan review: Following
the conference, the strategic planning
committee of the Board and the Director
worked with the conference outcomes
as foundational materials for the final plan. The committee
created a draft strategic plan for review and testing by Envision’s
support community: its Board, staff, advisors, interviewees,
Envision Strategic Planning Conference, June 2010 Photo: Lynda Greenwade
Philadelphia Mayor Michael Nutter addresses the Conference, June 2010 Photo: Lynda Greenwade
9 | INTRODUCTION Envision Peace Museum Strategic Plan 2011–2015
planning conference participants, and past donors. Based on the
comments received, the Board approved a public document for
circulation in January 2011.
Peace Fence, Christmas, San Diego CA, USA Photo: beachblogger42
10 | INTRODUCTION Envision Peace Museum Strategic Plan 2011–2015
PARENTS W
ITHCHILD
REN EXPERIENCE SEEKERS
TOURISTS
VETERANS
PEACE ACTIVISTS
HISTORY/M
ILITARY
EXPE
RTS
SCHO
OLTR
IPS
• Large groups of school children and their teachers and summer camps• Education, tours individualized to curriculum and youth learning
• Victims or witnesses of violence (gun, domestic, battle, prejudice, etc.)• Appeal to human side of peace, provide therapy, solidarity, and empowerment
• Families from withincity or those on vacation
(short/long)• Exhibits must appeal
to young children (fun, simple,educational)
• Museum goers seeking a “hands-on” unique experience• Interactive exhibits that come alive (”one of a kind”)
• Those visiting sites such as Liberty Bell,
Constitution Center• Hook to attract with Philly’s
Revolutionary War / Ben Franklin crowd
• Those working in a campaign/ organization, or those who admire peacemakers• Practical education along with forum to connect and discuss efforts
• Historians (amateur/academic)
• Museum must cater to the historical/
diplomatic elements surrounding peace
EnvisionPeaceMuseum
11 | STRATEGIC PLAN Envision Peace Museum Strategic Plan 2011–2015
STRATEGIC PLAN 2011–2015
Envision Peace Museum fosters insight into the meanings and roots of peace while empowering visitors to overcome violence and injustice in their lives and the world.
Mission Statement
ENVISION…That Another World Is Possible
Building concept design Elena Kerr, Drexel University
12 | STRATEGIC PLAN Envision Peace Museum Strategic Plan 2011–2015
IMPACT
Envision is dedicated, first and foremost, to the fulfillment of the
Museum’s mission and to challenging visitors to engage with the
subject of peace and peace-building in profound and potentially
transformational ways. By showcasing the inspiring stories and
powerful tools of peace builders and change-agents throughout
the world, Envision seeks to empower visitors to understand
peace more fully, commit to it more deeply, and work for it
more effectively.
RESPECT
Envision is committed to honesty, respect, open communication,
and mutual support among members of its staff, the museum’s
stakeholders, and the general public. Being respectful means
being relevant and responsive, participatory and provocative,
accessible and transparent. No one is excluded from the
opportunity the Museum presents to be a “peace-builder.”
Core Values“Toward a changed world…”
“Every gun that is made, every warship launched, every rocket fired signifies, in the final sense, a theft from those who hunger and are not fed, those who are cold and are not clothed. The world in arms is not spending money alone. It is spending the sweat of its laborers, the genius of its scientists, the hope of its children… This is not a way of life at all, in any true sense. Under the cloud of threatening war, it is humanity hanging from a cross of iron.”
Dwight Eisenhower Military Leader, President of the United States
Rosa Parks’ historic bus action Photo: ©Corbis
The Warrior by J. Kadir Cannon
The Warrior by J. Kadir Cannon
Exhibits and educational programs, stories and tools - all are
designed with an eye to inclusivity and empowerment across
lines of age, ethnicity, economic class, education, physical ability,
and political perspective.
EXCELLENCE
Envision is committed to honoring and exceeding professional
museum standards. Envision staff performs its professional duties
with honesty, integrity, and transparency commensurate with its
responsibilities and its accountability to the Board, the Museum’s
advisory Boards, and the Museum’s support communities.
Envision strives for and provides the highest quality programs,
exhibitions, publications, and public service. Envision will remain
politically independent and courageous in sharing stories, tools,
and programs. Its aim is to highlight questions from multiple
perspectives and within context—illuminating and exploring root
causes and broadest possible actions and outcomes.
SUSTAINABILITY
Envision will design with a responsible, long-term, sustainability
mindset and set a standard in green design/practice. Exhibits
will illuminate the important ecological components in human
interactions and conflicts and the need to incorporate these in
any meaningful conception of peace and peace-building.
13 | STRATEGIC PLAN Envision Peace Museum Strategic Plan 2011–2015
Lily Yeh Artist, Social Pioneer Photo: Arts and Healing Network
“When I see brokenness, poverty and crime in inner cities, I also see the enormous potential and readiness for transformation and rebirth. We are creating an art form that comes from the heart and reflects the pain and sorrow of people’s lives. It also expresses joy, beauty, and love. This process lays the foundation of building a genuine community in which people are reconnected with their families, sustained by meaningful work,nurtured by the care of each other and will together raise and educate their children. Then we witness social change in action.”
Lily Yeh
14 | STRATEGIC PLAN Envision Peace Museum Strategic Plan 2011–2015
Envision Peace Museum will be America’s premier site for
learning about peace.
Envision Peace Museum will showcase the myriad approaches
to building peace and justice with provocative and experiential
exhibits—with particular emphasis on those that have proven
most effective. A leader in peace education, scholarship, and
popularization through exhibits and programs, Envision will
build a reputation on innovation, creative engagement, and
transformational visitor experiences.
Vision Statement
Exhibit concept design Danae Colomer and Amanda Zanski, FIT/SUNY
Exhibit concept diagram Danae Colomer and Amanda Zanski, FIT/SUNY
Concept designs created for Envision by FIT students Danae Colomer and Amanda Zanski
15 | STRATEGIC PLAN Envision Peace Museum Strategic Plan 2011–2015
Envision will be “the” place where all manner of work for peace
and justice is showcased through stories, art, workshops,
theatre, immersive environments, and events that attract and
serve diverse audiences.
Envision will be a place where people of
all ages connect, a space where lively and
passionate conversations among scholars
and peace-builders intertwine with the
sounds of music and storytelling—an
invigorating and exciting, intergenerational
learning environment that inspires all
who come.
Envision is a museum dedicated to the best in us—to our diverse
visions of a just and peaceful world, and to people willing to
experiment with peace. It is, fundamentally, a laboratory for
learning, inspiration, and transformation.
Tree protected through ordination and robes. San Sai , Chiang Mai Thailand, December 28, 2006.
Photograph courtesy of bertrudestein at Creative Commons. Like their counterparts in Thailand, monks ordain a tree in Kampong Speu province, Cambodia. Photograph courtesy of © Sprague Photo Stock/Sean Sprague.
Tree protected through ordination by monks, Thailand, Photo: Bertrudestein, Creative Commons
Exhibit concept design: Orange Revolution Stacy Kenny and Francisca Saieh, FIT/SUNY
16 | STRATEGIC PLAN Envision Peace Museum Strategic Plan 2011–2015
To realize its vision, Envision will work to accomplish the following
goals over a three to five year time frame:
GOAL 1 | Launch the first phase of a physical museum that delivers powerful visitor experiences while building the foundation for the ultimate Museum.
GOAL 2 | Build an important and lasting institution and brand—a “go to” location for exploring peace and peace-building.
GOAL 3 | Establish a powerful web platform and presence for a dynamic and popular online Museum.
GOAL 4 | Develop strong, passionate leadership at the Board, staff, advisory, and grassroots levels—Leadership that remains responsive to the Envision community as it grows and develops, while adhering to professional museum standards.
GOAL 5 | Build a strong and sustainable financial foundation that incorporates an effective fundraising structure to fulfill the Museum’s long-term mission.
GOAL 6 | Develop and implement inspired programs that serve many targeted audiences, and provide easy access and opportunities for individuals to share their discoveries with others.
Strategic Goals
17 | STRATEGIC PLAN Envision Peace Museum Strategic Plan 2011–2015
18 | ACKNOWLEDGEMENTS Envision Peace Museum Strategic Plan 2011–2015
This Strategic Plan was prepared with generous assistance from:
Concentrics Inc., West Chester, PA
Legacy Grants Group, Philadelphia Yearly Meeting
Amy Rees, a+b studios, Graphic Design
Thomas H. and Mary Williams Shoemaker Fund
Ann and John Wallace
also…
The Conference Steering Committee
Conference Attendees
Pre-conference Interviewees
and…
The many other supporters of Envision Peace Museum
Thank you!
Peace play Photos: Friends Select School