POKHARA UNIVERSITY

Level: Bachelor Semester – Fall Year : 2005Programme: BBA Full Marks: 100Course: Strategic Management Time : 3hrs.

Candidates are required to give their answers in their own words as far as practicable.

The figures in the margin indicate full marks.

Attempt all the questions.

1. Why do you think strategic management is important to an organization? Describe its key benefits.

10

2. What are strategic decisions? What are their key features? 10

3. Who are the major executives in strategic management? Explain the roles of a General Manager in implementing strategic management in an organization.

10

4. How do you assess the environmental factors affecting an organization using Environment Threat and Opportunity Profile (ETOP)?

10

5. What are the five forces that can be used to assess the industry environment?

10

6. In making strategic choice what are the Generic and Grand strategies available to strategists? Describe some of the choices you think are most relevant.

ORWhat is sustainable competitive Advantages (SCAs)? How do SCAs help a firm in winning the competitors?

10

7. There are number of methods that facilitate the process of strategy detection and choice. Describe the one you are most familiar with.

10

8. Implementing a strategy is much tougher than crafting one. Justify the statement discussing some features of strategy implementation.

5

9. Describe resource planning as an important aspect of strategy implementation. Discuss the vital issues in resource allocation.

10

10.Write short notes on (Any Three)a) Value Chain Analysisb) Critical Success Factorsc) Characteristics of Missiond) Long-term Objectivese) Turnaround strategy

3x5