Strategic Management Training

in France, Main Findings Conference of STeP- Strategy Training e-Platform

project (2013-1-TR1-LEO05-47550)

Chambre de Métiers et de l’Artisanat de Région,

délégation Vaucluse

www.step.ybu.edu.tr

Ankara, 14/09/2015

Public Agency set up in 1937

Administered by craftsmen

35 members (business managers, social leaders and working

spouses)

Chambre de Métiers et de

l’Artisanat de Vaucluse (CMAR 84)

human and technological know-

how in the broad sense

producing goods and services (250

professions in the trade directory)

dimension of proximity

business management depends

completely on the business

manager (less than 10 employees)

Trades and Crafts definition

in France

Representing interests of the 15 000 Vaucluse trades

and crafts companies towards state policies

Insuring promotion of Vaucluse trade and crafts

Managing actions in favor of enterprises economic

development

Giving advices and technical assistance

Contributing to local development

Missions

Company Registration Centre & Trades and Crafts Directory

Economic Development department

Training department & Decision-Making Support Centre

Centre for training apprentices

Departments

72,8% : no specific pre-defined strategy

51% : no sufficient resources in terms of

training and support

=> Craftsmen are interested in the subject

/need training and information

Survey: Main results

Motivations to invest in training on strategy

development or strategic planning :

› 64,9% : to increase my profitability

› 49,5% : to compete with my competitors

› 41,8% : to develop my sales

› 34,7% : to extend social networks

› 33,7%: to improve business processes

Motivations

Dates: September 2015

Name of trainer: Anne-Myrtille RIVOAL

Place of training: Regional Craft chamber of Provence Alpes Côte d’Azur, Vaucluse delegation

Attendees of the training session :

Economic development officers of the Craft Chambers of Vaucluse

We made the choice not to organize a classic training session. Each economic development officers has a large academic background and an enough experience with SMEs to not need for support

All officers have large knowledges of SMEs and each of them have also a specialty : food safety, art sector, health and safety, marketing, ...

2 craft persons : Mrs Valérie Martin and M. Jean Gallon

We propose to some craftsmen to visit the platform in order to test the modules

Piloting in France

4th of september 2015: economic department meeting and presentation of the platform. Each agent was regularly informed about objectives and progress of the platform construction

24th of september: training sessions with Valerie Martin

1st of October : email sent to economic development officers with online modules

7th of october: training session with Jean Gallon

8th of October : feedback from officers and craftmen

Piloting in France

The modules are sometimes too theoretical. › A business leader could have difficulties to

recognize and apply the modules to his individual situation . Therefore need for concrete situations (case studies).

› Training with a professional is necessary.

› Distance learning is not always the best way for craftsperson.

For an economic development officers, the modules sometimes need some more detail › The book is a good help for this public

Main conclusion of piloting in

France

Some pictures