LUCT/MBA/STRATEGIC MANAGEMENT 1

Case Sudy : 8

LUCT/MBA/STRATEGIC MANAGEMENT 2

ALI SHAH BAWALI RONG

YINZUO GBENANASABIR ABUBAKAR

RANALOUIS ANAS

LUCT/MBA/STRATEGIC MANAGEMENT 3

LUCT/MBA/STRATEGIC MANAGEMENT

4

OBJECTIVES

• To earn profit.

• To contribute the account in long-term emission reductions.

• To make every single different economical level people’s car owner.

• Contribute to climate stability.

• Produce and sell more quality cars with affordable price.

LUCT/MBA/STRATEGIC MANAGEMENT

5

OBJECTIVES

• To cut global energy and use water - Promoting the use of bio-fuels.

• Make To help reduce the dependence on oil.

• To encourage the development of an infrastructure oriented to spend less fuel safety vehicles.

LUCT/MBA/STRATEGIC MANAGEMENT 6

LUCT/MBA/STRATEGIC MANAGEMENT

7

INTRODUCTION

Motor Company is the world's largest automotive companies. It is established by Henry Ford founded in the city of Detroit at the United States in 1903. Now Ford Motor Company is the world's super-multinational companies headquartered in Dearborn, Michigan.

This company is a manufacturing company of various brands of vehicles and they were operating or sold products to more than 30 countries which including Indonesia, china, Brazil, Egypt, and much of Europe.

LUCT/MBA/STRATEGIC MANAGEMENT

8

SHORT TERM & LONG TERMSTRATEGIES

Aim to keep manufacturing costs down, because of the competition in the automotive industry

Considering the fact that U.S minimum wage has always been higher even more regulations on labor, safety etc., in comparison to their foreseeable competitor (China) which will always give China the low cost advantage whenever they penetrate U.S motor industry market.

LUCT/MBA/STRATEGIC MANAGEMENT

9

SHORT TERM & LONG TERMSTRATEGIES

Increase the company's market share to gain the company objective

Due to high rise in future move vehicle to the latest technology where fuel is less use.

LUCT/MBA/STRATEGIC MANAGEMENT

10

SHORT TERM & LONG TERMSTRATEGIES

The third thing ford didn’t see before they got cornered into heavy competition with low reserves which can be assumed to the result of their long low profit margin sales.

Promote a profitable and sustainable business activity that meets the customers need.

LUCT/MBA/STRATEGIC MANAGEMENT

11

SUSTAINABILITY

To develop safety advance technology in vehicles and making possible of availability in all range of vehicles

Focused on climate change environment

Ford focuses on supply chain which helps them to achieve success in the marketplace and also achieve their goals

LUCT/MBA/STRATEGIC MANAGEMENT

12

Through internal organization survey Employee satisfaction is maintained.

Improved in annual net income.

To improve the fuel usage due to high rise in fuel price

SUSTAINABILITY

LUCT/MBA/STRATEGIC MANAGEMENT

13

FINANCIAL ANALYSIS

Ford increase their stake up to 72% in 1998.

In 2010, Ford earned $6.6 billion which reduced ford dept. from $33.6 billion to $ 14.5 billion.

Interest rate payment was lowered by $1 billion.

Ford F-Series was the most profitable and best selling in 2010.

LUCT/MBA/STRATEGIC MANAGEMENT

14

FINANCIAL ANALYSIS

Sale was 29% increased over 2009.

To earn profit is the import goal for Ford.

Manage profitability targets and operational performance at our lowest level of product.

Manage on a total return basis.

Manage interest rate, credit, prepayment, extension, and concentration risk.

LUCT/MBA/STRATEGIC MANAGEMENT

15

STATEMENT OF PROBLEM

Currently there are several of these industries competitive model, competitors, threat of new entrants, suppliers and customers bargaining power and the threat of substitutes, these control competition in the industry to fight a major strength lies in a favorable position.

Threat of new entrants

Suppliers' bargaining power

Bargaining power of customers

Threat of substitutes

About Product Design, Research & Development and possible solutions.

LUCT/MBA/STRATEGIC MANAGEMENT

16

CONCLUSION

Since the very beginning, Ford Motor Company has overcome many very tough situations, nonetheless that was not the sole reason to take them out of the market. Rotating over a certain time different CEO’s which implement different type of strategies (some a bit risky and some in the taken more safely), it makes that company survive in this type of situation and be good enough to fight against the competitors, which means at the end of everything they were successful.

Ford Motor Company is the world's fourth largest industrial enterprise and the second largest car and small truck manufacturer in the world providing approximately 360,000 employees, and also serves in the automotive, agriculture, finance and communications industries. Ford's diversification nowadays is included in the area of electronics, glass, plastics, auto parts, space technology, satellite communications, defense engineering, foundation development, equipment rental and car rental, and a part of that they are still developing, trying to improve their services and bringing new opportunities to the market and their customers.

LUCT

/MBA

/STR

ATEG

IC M

ANAG

EMEN

T

REFERENCES• http://corporate.ford.com/doc/sr11-summary.pdf• http://ford.com• http://

www.slideshare.net/ajayjagtap67/final-ford-presentation-3564011

• http://en.wikipedia.org/wiki/Ford_Motor_Company• http://www.authorstream.com/Presentation/asif597k-122632

1-ford-motors-case-study/

• http://en.wikipedia.org/wiki/Private_equity• http://www.history.com/this-day-in-history/hertz-rental-car-fo

under-born17

LUCT/MBA/STRATEGIC MANAGEMENT 18

THANK

YOU