1.How shape its range of activities to create sustainable competitive advantage?Kristine Bezbaile

2. Contents Value Chain Analysis Business Level - Differentiation Strategy Value Creating with Differentiation Strategy Conclusion2 3. Value Chain Analysis Firm Infrastructure The worlds only WFTO shoe company on the planet. Manufacturing plant locally / physical shops internationally. HRM Pay their workers 4x higher the minimum wage and 3x the industry standard. Provide medical benefits to their employees and training facilities. As well educate employees and their families. Employs around 300 locally. Technology development Manual loops, artisan crafted in Ethiopia, Zero- CO2 commission.Inbound logistics Designing , Creating, Coordinating, Warehousing , Buying raw materials from local handicraftsmen and Farmers.OperationsSpin, dyne, cut, sew, dry natural cotton. Recycled tire soles and locally-sourced organic materials.Outbound logisticsMarketing & SalesFinished garment is Each week they produced, stored sponsor a and distributed giveaway. Include internationally to printable foot dealers, measuring stick partnerships and Purchasing Online. stored at physical The shoes are shops . As well around $60 and delivering, order include free processing. shipping .Primary ActivitiesServiceMarginProcurement Purchase good from local handcraft men, build new plant.100% happiness guarantee, that they will replace them for any reason until you have worn through the sole.3 4. Contents Value Chain Analysis Business Level - Differentiation Strategy Value Creating with Differentiation Strategy Conclusion4 5. Business Level-Differentiation Strategy Key drivers of Differentiation Strategy 1) Product value to customers is provided trough unique features and characteristics of the Companys product.Solerebels usage of Differentiation Strategy Vision: One step at a time Cushy foot bed Recycled rubber car tire as soles/ Ethiopian cotton, other textiles2) Objective of this strategy is to persuaded Gap in the market/ industry against its competitors.Superior Quality Packaging- Envelops Customer Service & Support- Happy Soles, Printable foot measure stick3) Since the company outperform its competitors and earn aboveaverage returns, the price for the differentiated products must be premium.Unusual design and FAIR TRADE Image Cultural based know-how 5 6. Contents Value Chain Analysis Business Level - Differentiation Strategy Value Creating with Differentiation Strategy Conclusion6 7. Value ChainDifferentiation Strategy7 8. Value-Creating Activities Associated with the Differentiation Strategy8 9. Solerebels Value Chain Activities QualityDifferentiation Features that increase Product Performance = Provide greater reliability, durability & convenienceSpeed Responsiveness= Shoes are in stocks- fast delivery = Understand & satisfy customer preferencesUnderstanding modern trends= Creating innovative& simpleshoes Monitoring quality of activities= Increasedmanufacturingperformance 9 10. Contents Value Chain Analysis Business Level - Differentiation Strategy Value Creating with Differentiation Strategy Conclusion10 11. Africa's DevelopmentFair Salaries, good working conditions= Happy EmployeesI am doing smth good to the SocietyI am buying an innovative Product11