Term: 2nd

Lovely Professional University, Punjab

INSTRUCTION PLAN

Course No. MGT612 Course Title: STRATEGIC MANAGEMENT

Textbook:

L: 4 T: 1 P: 0 Cr: 5

1. Pearce II, J.A., Robinson Jr., RB and Mital, A., Strategic Management: Formulation, Implementation and Control, 10th Ed., Tata McGraw-Hil , New Delhi,2008

Other specific books: 2. Mital, A., Cases in Strategic Management, Tata McGraw-Hill, New Delhi, 2008

3. David, F.R., Strategic Management: Concepts and Cases, Pearson Education, Ed.12th, New Delhi, 2008 4. Kazmi, K., Strategic Management and Business Policy, Tata McGraw-Hil , New Delhi, 2008

Other readings:

S.No.

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6

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Journal articles as compulsory readings

Michael E Porter, “What is Strategy?”, HBR, Nov-Dec 1996, pp.61-78

Clayton M Christensen and Michael E Raynor, “Managing the Strategy Development Process” Chapter 8,Excerpted from- The Innovator‟s Solution: Creating and Sustaining Successful Growth.

Robert S Kaplan, Norton and Barrows Jr., “Developing the Strategy-Vision Value Gaps and Analysis”, Harvard Business School Publishing, Special Book Preview of „The Execution Premium‟

Robert S Kaplan, Norton and Barrows Jr., “Developing the Strategy-Formulating and Revising Strategy”, Harvard Business School Publishing, Special Book Preview of „The Execution Premium‟

Collins and Porras, “ Building Your Company‟s Vision”, HBR, Sept-Oct 1996, pp.65-77

Johnson, Christensen and Kagermann,” Reinventing Your Business Model”, HBR, December 2008, pp.2-10

Michael, E. Porter, “The Five Competitive forces that shape Strategy”, Harvard Business Review, January, 2008, pp.78-97

Micheal E Porter, “ From Competitive Advantage to Corporate Strategy”, HBR, May-June 1987, pp.2-21

Yip, G.S., “Global Strategy: In World of Nations”, Sloan Management Review, Fall 1989, pp. 29-41.

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Yip, Loewe and Yoshino, “How to Take Your Company to the Global Market”, Columbia Journal of World Business, Winter 1988,pp.37-48

Robert M Grant, “Resource Based Theory of Competitive Advantage: Implications- For Strategy Formulation”, CMR, Vol. 33, No.3,1991, pp.114-135

Lacobucci and Nordhielm, “ Creative Benchmarking”, HBR Nov-Dec 2000, pp.2-3

Robert S Kaplan,” The Limits of Benchmarking”, HBSP Insight, Experience and Ideas for Strategy Focused Organisations.

Jerker Densell, “Selection Bias and the Perils of Benchmarking,” HBR, April 2005, pp 1-6.

Kaplan and Norton, “Implementing a Balanced Scorecard Management Program”, Chapter 12, Excerpted from the balance scorecard: Translating strategy into action.

Goold, M. and Kathleen, L., “Why Diversify? Four Decades of Management Thinking”, The Academy of Management Executive, August, 1993, pp.7-25.

Pearcy and Robbins, “Strategic Transformation as the Essential Last Step in the Process of Business Turnaround, “ Business Horizons,2008, Vol 51, pp. 121-130.

Raghunath, S., “A Strategy for Alliance”, Management Review, January-March, 1996, pp.5-11.

Raghunath, S., “Alliance Management-The next Mil ennium Challenges?”, Management Review, March, 1999, pp.103-108.

Raghunath, S., “Joint Ventures: Does Termination means failure?”, Management Review, January 1999, pp.11-17.

Compbell, Goold and Alexander, “ Corporate Strategy: The Quest for Parenting Advantage”, HBR, March-April 1995, pp.120-132

Eisenhardt and Brown, “Patching: Re-stitching Business Portfolios in Dynamic Markets”, HBR, May-June 1999, pp.72-82

Neilson, Martin and powers, “The Secrets to Successful Strategy Execution”, HBR, June 2008, pp. 2-13

Michael C Mankins and Richard Steele, “Turning Great Strategy into Great Performance”, HBR, July-August 2005, pp.65-72

Gadish and Gilbert, “Transforming Corner-Office Strategy into Frontline Action”, HBR, May 2001, pp.2-10

Collis and Montogomery, “ Competing on Resources”, HBR , July-Aug 1995, pp.118-128

Kim and Mauborgne, “How Strategy Shapes Structure”, HBR Sept 2009, pp. 2-10

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Relevant websites:

Kaplan and Norton, “Why System not Structure is Way for Strategic Alignment: A Historical Perspective”, Harvard Business School Publishing

Paul Rogers and Marcia Blenco, “Who has the D? How Clear Decision Roles Enhance Organisational Performance”, HBR, Jan 2006, pp.2-10

Karen Christensen, “Leadership Lessons from Shakespeare”, Rotman Magazine, Spring 2009, pp.47-50

Robert S. Kaplan, David P. Norton, " Using the Balanced Scorecard as a Strategic Management System “ , HBR, July1 -2007, pp.150-161.

Kim and Mauborgue, “ Blue Ocean Strategy”, HBR, Oct 2004, pp.1-9

Kim and Mauborgne, “Creating Blue Oceans”, Chapter 1 Excerpted from – Blue Ocean Strategy: How to Create Uncontested

Market Space and Make the Competition Irrelevant.

Michael E Porter and Mark R Karmer, “Strategy and Society: The Link Between Competitive Advantage and Corporate Social Responsibility”, Harvard Business Review, December 2006, pp. 1-15.

Gary Hamel, “Moon Shots for Management”, HBR, Feb 2009, pp.1-9

Ghemawat Pankaj and Ghadar Fariborz, “The Dubious Logic of Global Megamergers”, HBR, July-August 2000, pp. 65-72.

S.No.

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42

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Web address

http://www.informationweek.com/news/global-cio/outsourcing/showArticle.jhtml?articleID=207601243

http://blogs.hbr.org/hbr/hbreditors/2010/01/the_decade_in_management_ideas.html

www.hroassociation.org/uploaded/.../outsourcing2.0whitepaper.pdf

https://www.mckinseyquarterly.com/ghost.aspx?ID=/Business_Technology/BT_Strategy/Eight_business_technology_trends_to_watch_2080

https://www.mckinseyquarterly.com/How_businesses_are_using_Web_20_A_McKinsey_Global_Survey_1913

www.blueoceanstrategy.com/pre/downloads/BOS_QA.doc

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Salient Features

The Meaning of N = 1 and R = g

The Decade in Management Ideas

Outsourcing 2.0

Eight business technology trends to watch

How businesses are using Web 2.0

Blue Ocean Strategy

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http://www.mindtools.com/pages/article/newSTR_91.htm

http://www.wepapers.com/DownloadPaper/77469/Download_that_paper_here

http://www.wepapers.com/DownloadPaper/1089/INFORMATION_TECHNOLOGY_STRATEGY_INTERLINKED_VALUE_CHAINS-_2

McKinsey 7S framework

Transformational Leadership

Technology Strategy

Detailed Plan for Lectures

Week No. Lecture No. Topic Chapters/ Sections of Textbook/ other

Homework tobe assigned

Pedagogical tool Demonstration/

Pedagogical tool Demonstration/

Date

Delivered2

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1

1

1

2

2

1

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3

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5

6

Part 1

Nature of Strategic Management.

Dimensions, Benefits and Risks of Strategic Management.

The Strategic Management Process

Business Vision and Mission

Importance, Characteristics, and Components of Business Mission.

Evaluating Mission Statements.

reference1

Ch1/1

Ch1/4

Ch1/1

Ref-5

Ch1/1

Ref-6,7&8

Ch2/1

Ch1/4

Ref-9

Ch2/1

Ch1/4

Ch2/1

Ch1/4

Ref-10

4

to students 3

DoA:HW1

DoA:HW Submission in tutorilas

case study/ images/animations etc.planned4

Case:1

Case:2

Case: 3

case study/ images/ animations etc.actual y used

(Mention Regular (R) /Make Up (M) class)

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5

5

5

7

8

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10

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12

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19

The External Assessment, Porters five Force Analysis.

Industry and Competitive Analysis

The Global Environment: Developmentof a Global Corporation.

Complexity of Global Environment.

The Internal Assessment: SWOT Analysis

Value Chain Analysis.

Part 2

Resource Based View of the Firm.

Benchmarking

Long Term Objectives, The BalancedScorecard

Corporate Level Strategies: Concentration

Corporate Level Strategies: Concentration

Corporate Level Strategies: Integration

Corporate Level Strategies: Diversification

Ch4/1

Ref-11

Ch4/1

Ref-12

Ch5/1

Ref-13

Ch5/1

Ref-14

Ch6/1

Ch6/1

Ch4/3

Ch6/1

Ref-15

Ch6/1

Ref-16,17&18

Ch7/1

Ref-19

Ch7/1

Ch5/4

Ch7/1

Ch5/4

Ch7/1

Ch5/4

Ch7/1

Ch5/4

5

Allocation of Term Paper

DoS:HW1

Case: 4

Case: 5

Case: 6

Case: 7

Case: 8

Case: 9

Case: 10

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6

6

6

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7

7

7

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8

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21

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24

25

26

27

28

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30

Corporate Level Strategies: Diversification

Corporate Level Strategies: Restructuring

Corporate Level Strategies: Restructuring

Corporate Level Strategies: Cooperation

Revision

Part 3

Business Level Strategies

Business Level Generic Strategies:Differentiation

Business Level Generic Strategies: Low Cost

Business Level Generic Strategies:Focus

Business Level strategies: Developing Core Competence & CompetitiveAdvantage

Multi Business Strategy: PortfolioApproaches: BCG Matrix

Ref-20

Ch7/1

Ch5/4

Ch7/1

Ch7/4

Ref-21

Ch7/1

Ch7/4

Ch7/1

Ch6/4

Ref-22,23&24

MID-TERM EXAMS

Ch8/4

Ch8/1

Ch8/1

Ch8/1

Ch8/1

Ch9/1

6

DoA:HW3

QUIZ-1

DoS:HW3

Case: 11

Case: 12

Case: 13

Case:14

Case: 15

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Multi Business Strategy: PortfolioApproach: GE Nine Cell matrix.

Multi Business Strategy: Parenting Approach.

Multi Business Strategy: Patching Approach.

Strategy Implementation: Short Term Objectives, Functional Tactics.

Strategy Implementation: EmpoweringOperating personnel.

Strategy Implementation: Allocation ofResources, Managing Resource Conflict.

Part 4

Strategy and Structure

Improving effectiveness of Traditional Organisational Structures.

Creating Agile Virtual Organisations,Modular Organisation. Towards Boundary less Structures

Leadership and Culture: Strategic Intent. Shaping Organisational Culture.

Leadership and Culture: Role of Leader in Organisational Culture.

Ch9/1

Ch9/1

Ref-25

Ch9/1

Ref-26

Ch10/1

Ref-27&28

Ch10/1

Ref-29

Ref-30

Ch11/1

Ch7/3

Ref-31

Ch11/1

Ref-32

Ch11/1

Ch12/1

Ref-33

Ch12/1

Ref-34

DoA:HW4

Case: 16

Case: 17

Case: 18

11 42 Strategy Evaluation :Strategic Ch13/1 DoS:HW4

Evaluation Process Ch14/4

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11 43 Strategy Evaluation :Strategic Ch13/1

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Notes:

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48

1

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6

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8

Evaluation Process

Strategic Control

Balanced Scorecard as tool forStrategic Control

Blue Ocean Strategy

Strategy and Society

Revision

7-S Framework

Moon Shots for Management

The Decade in Management Ideas

Transformational Leadership

Business Technology Trends to Watch

Innovation and Technology Strategy

Outsourcing 2.0

Web 2.0 and Cloud Computing

Ch14/4

Ref-35

Ref-36,37&46

Ref-38

SPILL OVER (L*2)

Ref-47

Ref-39

Ref-42

Ref-48

Ref-44

Ref-49

Ref-41&43

Ref-45

DoS: T P

QUIZ-2

Case: 19

Case:20

Case: 21

1 DoA :Date of Allotment 2 DoS : Date of Submission 3 DoT : Date of Test

Details of Homework Planned:

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Homework No.

HW1

HW2

HW3

HW4

Topics of the homework

Case Based Test:

Students will be given 10 caselets to be analyzed andsubmitted in the form of a hand written assignment. (5 Marks)

Submission wil be followed by a written test on thesecases. (10 Marks)

Case Analysis & Presentation:

This is a group assignment. Students will be assignedcases in group of 5-6 students and each team willbe expected to prepare a report (5 Marks) and present (10 Marks) it in the Tutorials.

Case analyses should be no longer than five (5)double-spaced type-written pages.

The case will be evaluated on the following criteria:quality of analysis, adequacy of recommendations, writing clarity, and organization.

Articles Based Test - 1:

The students will be required to submit a hand writtensummary of 10 articles (from articles given in reference number 5 to 24) to be al otted by the instructor.

Evaluation: 5 Marks for Submission and 10 Marks for the Test based on the allotted articles.

Articles Based Test - 2:

The students will be required to submit a hand writtensummary of 10 articles (from articles given in reference number 25 to 40) to be al otted by the instructor.

Evaluation: 5 Marks for Submission and 10 Marks for the Test based on the allotted articles.

Nature of Homework (Group/individual/fieldwork)

Individual

Group

Individual

Individual

9

Actual DoA5 Actual DoS6

& DoT7

Actual date of of task evaluation

Details of Case Studies Planned:

Case No Case Title

1. Robin Hood

Archies Vs Vintage- Are we in the business of

Reference

Pearce II, J.A., Robinson Jr., RB and Mital, A., Strategic Management: Formulation,Implementation and Control, 10th Ed., Tata McGraw-Hill, New Delhi, 2008, pp.672-673.

Pearce II, J.A., Robinson Jr., RB and Mital, A., Strategic Management: Formulation,

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

13.

14.

Greeting?

The Google Juggernaut

Cola Wars Continue: Coke and Pepsi in 2006

Gitanjali- A Gem in India‟s Crown

Finland and Nokia: Creating the World‟s MostCompetitive Economy

Singhania and Partners

BHEL Concentrates

Suzlon Energy Ltd- Riding on the Wind

Cyber Media- The Leadership Quest

ASDA(A)

United Breweries Ltd

Gati Ltd

Rewrite Rules at Pantaloon

Implementation and Control, 10th Ed., Tata McGraw-Hill, New Delhi, 2008, pp.529-537. Hill Charles W L and Jones Gareth R, An Integrated Approach to Strategic Management,Indian Edition, 2008, pp. 535-551.

David B Yoffie, Harvard Business School, Case No: 9-706-447, Copyright : President and

Fellows of Harvard Col ege.

Pearce II, J.A., Robinson Jr., RB and Mital, A., Strategic Management: Formulation,

Implementation and Control, 10th Ed., Tata McGraw-Hill, New Delhi, 2008, pp.553-578.

Orjan Solvel and Michael E Porter, Harvard Business School, Case No: 9-702-427,Copyright : President and Fellows of Harvard Col ege.

Preeti Goyal, ACRC Case No: HKU763, Copyright: Asia Case Research Centre, University of

Hong Kong,

Kazmi, A., Strategic Management and Business Policy, 3rd Ed., Tata McGraw-Hill, New Delhi,2008 pp. 167-168.

Mital, A., Cases in Strategic Management, Tata McGraw-Hil , New Delhi, 2008, PP. 125-145

Mital, A., Cases in Strategic Management, Tata McGraw-Hil , New Delhi, 2008, pp. 101-124

Michael Beer and James Weber, Harvard Business School Case No: 9-498-005, , Copyright : President and Fel ows of Harvard Col ege.

Mital, A., Cases in Strategic Management, Tata McGraw-Hil , New Delhi, 2008, pp.176-193

Pearce II, J.A., Robinson Jr., RB and Mital, A., Strategic Management: Formulation,Implementation and Control, 10th Ed., Tata McGraw-Hill, New Delhi, 2008, pp.577-593.

Mital, A., Cases in Strategic Management, Tata McGraw-Hil , New Delhi, 2008, pp. 146-158

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15.

16.

17.

18.

19.

20.

21.

Tech Mahindra Ltd.

Victoria Heavy Equipment Ltd

GE‟s Two Decade Transformation: Jack Welsh‟s

Leadership

Consultancy Development Organisation

Bata India Ltd

How to Implement Blue Ocean Strategy

GE's Growth Strategy- The Immelt Initiative

Mital, A., Cases in Strategic Management, Tata McGraw-Hil , New Delhi, 2008, pp.87-100

Paul W Beamish and Thomas A Poynter, IVEY Case No: 908M37, Copyright: Richard Ivey School of Business, The University of Western Ontario.

Christopher A Bartlett and Meg Wozny, HBS Case No:9-390-150, Copyright : President and Fellows of Harvard Col ege.

Unnat Kohli, IVEY Case No: 908M34, Copyright: Richard Ivey School of Business, The

University of Western Ontario.

Mital, A., Cases in Strategic Management, Tata McGraw-Hil , New Delhi, 2008, pp. 159-175

Katrina Ling, INSEAD Case No:BOS014, Copyright: INSEAD,2009

Christopher A Bartlett , HBS Case No:9-306-087, Copyright : President and Fel ows of

Harvard Col ege.

Scheme for CA: (out of 100)

Component

Home works

Term paper

Quiz

List of suggested topics for term paper : S.No. Topic

Frequency

3 Best out of 4

1

2

Marks each

15

25

15

for

Total

Total Marks

45

25

30

100

1. Apply the Porter‟s five forces model on given Industry and analyse the attractiveness of the Industry for Investment purpose.

This term paper may be given to multiple numbers of students by giving different industry to every student.

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2. Comparative Advertising as a Positioning Strategy

3. Impact of Launch of Nano on Indian Four Wheeler Industry

4. Use BCG Matrix to analyze the product portfolio of a given company. Based upon the analysis, suggest suitable strategies for the assigned company.

This term paper may be given to multiple numbers of students by giving different company to every student.

5. Implications of Ambani Brothers‟ Dispute for the shareholders.

6. Implications of Global Financial Crisis for the Growth prospects of Indian Economy.

7. A comparison and analysis of marketing strategies of Public and Private Sector Companies.

Instructor can allocate private and public companies (from the same industry) to multiple numbers of students.

8. Identify the Community Development Projects being run by NGOs in India and suggest the measures for improving the effectiveness of theseprojects.

9. Mergers and Acquisitions is common news nowadays. Write a case of recent merger/acquisition giving an analytical account of the reasons, synergies involved and future prospects for the companies involved.

This term paper may be given to multiple numbers of students by giving a different case of merger from the Indian scenario.

10. Impact of Cloud Computing on the corporate strategy.

11. Implications of Outsourcing 2.0 for Indian SMEs

12. Technology as tool for Strategy

13. Carbon Trading – Scope for Indian Industry

14. Innovative Structures of Family Business Management

15. Corporate Governance – A Myth or a Reality?

16. How to Prevent another Satyam Like Fraud?

17. Can a New India be Created by Disinvestment?

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Plan for Tutorials: (Plan for 6 x T before MTE , 6 x T after MTE) (Please do not use these time slots for syllabus coverage)

S. No. Topic (s) Type of pedagogical tool(s) Pedagogical tool Date held for Date held for

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2

3

4

5

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8

9

Formation of Groups

Allocation of Comprehensive Cases (HW2) for Analysis and Presentation in the tutorials.

Explanation of procedure of evaluation of

Group assignments.

CNBC VIDEOS

Case Presentation by Students & DoT:HW1

Case Presentation by Students (Based on HW2)

Case Presentation by Students (Based on HW2)

Case Presentation by Students (Based on HW2)

MID TERM

Case Presentation by Students (Based on HW2)

Case Presentation by Students & DoT:HW3

Case Presentation by Students (Based on HW2)

planned (case analysis,problem solving, test, role play, business game etc)

Discussion

Discussion

Test

Discussion/Role Play

Discussion/Role Play

Discussion/Role Play

Discussion/Role Play

Test

Discussion/Role Play

actually used –mention the title. (case analysis,problem solving, test, role play, business game)

group A. group B

10 Case Presentation by Students (Based on HW2)

11 Case Presentation by Students & DoT:HW4

12 Case Presentation by Students (Based on HW2)

Discussion/Role Play

Test

Discussion/Role Play

13

Dr. Sandeep Vij

Prepared by (Instruction Planner: Name, signature & date)

Comments of Coordinator of Specialisation (COS) wherever this designation exists/ CoD-F (if any)

Comments of HoD-F / HOF (if there is no HOD-F)

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Signature & Date

Signature & Date