strategic keyword development
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Strategic Keyword Development:4 free tools to help build an impactful,
relevant keyword list
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Agenda
• SEMRush.com• Alexa.com• Adwords.google.com URL search• Adwords.google.com
To learn more about keyword development, visit our blog @ www.marketing-works.net/blog
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semrush.com
• SEMRush allows you to enter a domain and view ten of the top keywords it ranks for, organically, and what Adwords it is currently using.
• It shows the keyword, position in search results, traffic percentage, competitors and other useful information, especially if you are going to use cost-per-click (CPC) for your website.
• It also shows what URL on the site ranks for the specific keyword.
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semrush.com
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Alexa.com
• Aside from just giving you your traffic score, Alexa also gives you the chance to see keyword queries that bring a high percent of traffic to a particular URL.
• Go to the Site Info tab and enter a URL. Once you Get Details, go to the Search Analytics tab to see top queries driving traffic to the site, and keywords that are on the rise / decline.
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Alexa.com
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adwords.google.com URL search
• Go to the Columns drop down menu and check Extracted From Webpage. Then you will find that if you entered domain.com/services, the results focus on that particular page from the domain, and not the domain homepage.
• For other specific pages on the site, you can pin down the keywords that AdWords recognizes from that page.
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adwords.google.com URL search
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adwords.google.com
• Search specific keywords/phrases• Get suggested keyword ideas• See average monthly number of global and local search
queries for each keyword/phrase (set by country and/or language)
• See level of competition (high, medium, low) for each keyword/phrase
• Access to approximate CPC and high level local search trends
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Adwords.google.com
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Using this information you can build a comprehensive list of impactful, relevant keywords with low competition and have
the data to back it up.
Need a keyword development pro? Marketing Works can help. Contact us at 614.540.552 or [email protected] to see how leveraging our
expertise can benefit you.
