strategic design as catalyst for organizational innovativeness
TRANSCRIPT
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
Strategic design as catalyst for organizational innovativenessHelsIT 2015 JOAKIM FORMOUser Experience Lab | Ericsson Research
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
what this talk is about
› What is strategic design? › How does it work? › What does it do?
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
Arts & Humanities
narratives meaning
inquiry
facts data solutions
Science & EngineeringSTRATEGIC
DESIGN
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
what
›Applying traditional design principles, evolved in the process of designing objects, to larger issues that do not necessarily involve objects at all.
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
Designed objects and user interfaces
Education City planning
Organizations Healthcare
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
“You have to stop thinking in terms of 19th century bureaucratic rules, where everything is on paper. That ends up meaning redesigning government and how you interact with people.”
— Toomas Hendrik Ilves, President of Estonia
cbnd photos by United Nations Photo from flickr
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
› Start with people › Design to ask better questions › Be inclusive › Prototype and iterate › Redesign the way you make decisions
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
› Start with people › Design to ask better questions › Be inclusive › Prototype and iterate › Redesign the way you make decisions
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
TECHNOLOGICAL
INNOVATIONTECHNICAL
INNOVATION
CULTURAL INNOVATIONCULTURAL INNOVATION
BUSINESS
SOCIETYTECH
STRATEGIC DESIGN
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
new York city innovation (nycdot)
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
cbn photo by New York City Department of Traffic from flickr
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
cbn photo by New York City Department of Traffic from flickr
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
cbn photo by New York City Department of Traffic from flickr
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
Before
Before
Before
Before
After
After
After
Aftercbn
photos by New York City Department of Traffic from flickr
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
GUI for 10 000 interconnected things
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
cb photo by Calvinius from Wikipedia
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
› How do we best visualize interaction with 10 000 things?!
› How do people relate to technology?
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
the cloud experience
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
OUTPUTculture
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
project
project
culture
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
culture
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
culture
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
CULTURAL INNOVATION kpi
› Altered narratives › Emotional connection › The thinkable is expanded
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
Ericsson AB
›117 000 employees ›78% Men ›40% of global mobile traffic › in 180 countries ›37 000 patents ›since 1876
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
anti-innovative mindsets
› Territorial defensiveness/tactics › Not-invented-here attitude › Fear of failure and risking accountability › Inflexible targets and goals › Excessive administration and control › General nitpicking › etc…
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
mindsets are skills
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
mindsets fostered in design education
› Nonlinear imagination
› Holistic perception
› Comfortable with uncertainty
› Inquisitive
› Intrinsic motivation
› Change-willingness
› Empathy and self-reflection
› Perseverance
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
get excited and experiment a little
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
Thank you!
JOAKIM FORMO Senior Researcher
User Experience Lab Ericsson AB
@ericsson_uxlab www.ericsson.com/uxblog
@plocatink