strategic csr: the minor way
DESCRIPTION
Net Impact 21 Aug 2014 by Sukich Udindu, Minor International PCL Minor is one of Asia's largest companies delivering premium branded hospitality services, restaurant concepts and lifestyle products from over 50,000 service professionals at 103 hotels, 1,544 restaurants, and 276 retail outlets to more than 90 million customers in 26 countries. Some of the global brands under Minor's hotels & mixed use, restaurant, and retail businesses include the Pizza Company, Swensons, Sizzler, Burger King, the Four Seasons Hotels & Resorts, St. Regis Hotel, Anantara, Esprit, Gap, and Tumi. He presented on Minor's strategic CSR by Khun Sukich Udindu, Vice President, Corporate Social Responsibility, Minor International PCL. Khun Sukich is also Founder and Vice Chairman of CSR Club at the Stock Exchange of Thailand. He has a Bachelor of Architecture from Chulalongkorn University, a Master of Architecture from the Pratt Institute, and an MBA from Thammasat University.TRANSCRIPT
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Corporate Social Responsibility & Sustainability 2014
.
ความรับผิดชอบต่อสังคม และการพฒันาที่ยั่งยืน 2557
DRIVE … to unlock Impossibility
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Minor C S R Inspiration One final quality that marks the successful entrepreneur is
“the ability to give something back”
Society is like a forest It won’t continue to flourish if we don’t replenish what we take out
Too many people treat society like a slot machine They hope to hit the jackpot while putting in as little as
possible
WILLIAM E. HEINECKE The Entrepreneur
25 golden rules for the global business manager
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MINOR Corporate Social Responsibility and Sustainable Development
“MY PEOPLE … MY PLANET … MINOR”
Passion
Economic Growth
Environmental Protection Social Progress
Socio Economic
Socio Environment
Eco Efficiency
Planet People
Profit
3 bottom lines
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CSR
Employees
Share Holders
Customers
Global/Environment
Society/Communities
100% Stakeholders Satisfaction
Partners
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Minor CSR Fundamental
Community
Engagement
“Preemptive Level”
New Industry Standard
Code of conduct Self Regulation
“Elementary Level”
Compliance with Applicable Law
and
International Norms
“Mandatory Level”
Corporate Philanthropy “Voluntary”
CSR … ไม่ใช่แค่การบริจาค
After Process CSR
In Process CSR
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Minor CSR … from inside out
Corporate Share holders
Executives Employees
Customers
Business alliances
Employee family
Community
General public
Social
Environment
Competitors
National Global
CSR … เร่ิมจากภายใน
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to be a social responsible employee … in a sustainable corporation
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Minor School Projects “Drive … the Future”
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Minor University Projects
Work integrated Learning & Job Opportunities
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Minor Sustainable Leadership Academy
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Earth Hour … Advocate for Change
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ด้วยสภาวะการแข่งขนัในปัจจบุนั การสร้าง “ความสมดุลย์” ระหว่างเป้าหมายทางธุรกิจ สงัคม และสิ่งแวดล้อมนัน้
เป็นปัจจยัส าคญั ท่ีจะท าให้องค์กรสามารถเติบโต
อย่างยัง่ยืน ซึง่การวางเป้าหมายดงักล่าว ให้สอดคล้องกบักลยทุธ์องค์กร
ท าให้มัน่ใจว่า การด าเนินงานต่างๆ ของบริษัท จะส่งผลเชิงบวกกบัส่วนรวม
Minor Sustainability Framework
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With Sustainability as strategic direction, MINT has combined growth with Sufficiency Economy Philosophy Sufficiency Economy Philosophy & MINT in Practice
MINT strives for growth… but in considerate manner and keeping in mind the impact to stakeholders
• On-going 5-year strategic planning gives us purpose, focus, and directions for our business.
• We frame what we currently/ will do into structured corporate strategies, plans and policies
• All major investments are made with endorsements from BoD and ExCom
• We develop our people/ organization to be able to go out and make impact to the business and community
• Risk management and audit committee are in place
• MINT signs up for anti-corruption movement
• People Development
• Focus on operational excellence
• Mindful of impact to stakeholders & environment
• Promote “Driving to unlock impossibilities” culture
• Enforce ethical code of conduct
• Fostering social responsibility mindset
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Business Partnership in CSR/SD
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CSR Awards: SET Award, CSRI Recognition 2013 AMCHAM, CSR Excellence Recognition 2013 US Embassy, CSR Creative Partnership 2013 Ministry of Industry, CSR –DIW Award 2013
อย Quality Award 2013
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