Strategic Marketing &

Communications Director

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Reports to: Executive Director of Institutional Advancement

Job Classification: Exempt

Work Year: Full year Pay Scale: SCD JOB SUMMARY The Strategic Marketing & Communications Director will lead the school’s integrated marketing efforts in support of the strategic goals and Catholic, Holy Cross mission. The Director will manage the communications staff and serve as the liaison for the communications team with the program offices. The director will work together with program directors to set marketing goals and ensure alignment with the school’s overarching marketing plan, brand identity and messaging while coordinating production, editing content and drafting content as necessary. As the school’s brand manager, the Director will work with the communications team and program directors to ensure digital and print materials meet the school’s standards for writing and visual design.

ESSENTIAL RESPONSIBILITIES & ACCOUNTABILITIES • Develop, and execute a comprehensive annual strategic marketing and communications plan with a

goal to raise positive institutional awareness in support of the institution’s strategic plan. o Key messaging, target audiences, varied communication strategies, including inbound

marketing, social media platforms, proactive media relations, thought leadership, advertising and crisis management communications. Plan to include timelines and measurement benchmarks

• Manage the communication staff including project management oversight and priority alignment with institutional goals.

• Collaborate with senior leadership and program managers to set strategy and goals for external and internal communication projects. Provide strategy counsel. Project management, art direct, and editorial oversight for external-focused projects to ensure wide-scale alignment with institutional brand, voice and messaging

• Proactively identify, recommend and develop new communication strategies to further support and enhance the programs and mission of SFHS in general and the Institutional Advancement and Admissions Departments in particular

• Regularly track and report performance data analytics on marketing efforts • Manage the production for key institutional publications, including the biannual Progress Magazine

and the Annual Report, the Christmas card/e-card and video projects, and in collaboration with the Director of Admissions, the SFHS Viewbook

• Oversee the work of the Web Producer to ensure consistency in voice and design across all digital platforms including email, social, websites and constituent portals

• Annually review and refresh brand and style guidelines, proactively share with internal community and key stakeholders on a regular basis to prevent/eliminate brand drift

• Conduct annual publications review to assess effectiveness of program, and identify potential areas for improvement and/or need

• Deliver an annual presentation on the strategic communications goals and results to the IA Committee of the Board of Directors

Strategic Marketing &

Communications Director

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• Initiate, manage, and maintain vendor relationships related to branding and creative execution (photography, video, designers, printers, mailing houses, etc.), soliciting, review and recommend bids, draft/issue RFPs, review POs, manage budgets and serve as institutional point person for technical production through final delivery

• Provide senior leadership council for crisis communications and prepare staff for media interviews o Develop message points, conduct media training, and coordinate media relations

• Provide support for high-profile activities and events of the Institutional Advancement team, as needed (e.g., Christmas at our House, Auction, Alumni events, etc.) and other duties as assigned by Executive Director of Institutional Advancement

MINIMUM REQUIREMENTS Experience and Skills

• 5 years of professional experience in organizational communications, journalism, media relations, web content production, or related field

• Track record of successful marketing team management; change management experience preferred

• Experience in educational institution or nonprofit preferred • Expertise in in-bound marketing strategies, Hubspot experience preferred • Experience in developing and managing social media marketing programs • Familiarity with the Finalsite website platform preferred • Awareness of graphic design principles and practices and exposure to Adobe Creative Cloud

Educational Requirements • Bachelor’s Degree with preferred emphasis in journalism, English, marketing, communications,

and/or public relations

Behavioral Job Attributes • Must support the Catholic, Holy Cross mission and philosophy of the school • Exceptional written and verbal communication skills with careful attention to detail • Team-player who collaborates, listens, supports colleagues and exhibits deft interpersonal skills • Exercise judgment within defined procedures and practices to determine appropriate action • A high-level strategic thinker and creative visionary who can set priorities and pull down to tactical

execution as necessary. • Self-starter who is driven to learn and constantly seeks ways to improve professional skills,

modernize internal systems and implement best practices • Ability to work with enthusiasm and pride as a member of the greater Saint Francis, Holy Cross

Community • Act as role model to students and peers, always imparting good citizenship, kindness, friendliness,

and helpfulness in a Christian way • Show respect and service orientation towards all members of the immediate and extended

communities

Physical Requirements

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Communications Director

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• Must be able to operate a keyboard and mouse • Must be able to use a telephone head or handset • Work requires visual acuity • Must be able to focus on highly detailed tasks for long periods of time • Must be able to sit for extended periods of time • Must be able to lift 25 lbs. in confined spaces

The above statements are intended to describe the general nature and level of work being performed by

people assigned to this classification. They are not to be construed, as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to

perform duties outside of their normal responsibilities from time to time, as needed. Saint Francis High School is an Equal Opportunity Employer.