strategic coach brochure
TRANSCRIPT
Strategic Coach: GROUP GENIUS STRATEGY SESSION
For CEOs, Strategist In Chief, Top Teams
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Strategic Coach is about big think, game changing strategy, explosive growth
IDEOMcKinsey
STRATEGIC COACH
StrategyLinearAnalyticalProcess
DesignNon linearCreativeCool
WE HELP YOU DEFINE A POWERFUL GROWTH STRATEGY THATY HELPS YOU CREATE NEW BUSINESES, REINVENT EXISTING BUSINESSES, AND CHANGE THE WORLD IN THE PROCESS
Strategy is Game Change
FOR CEOS AND TOP TEAMS OF LARGE COMPANIES GLOBALLY
FIND YOUR GREATNESS
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Strategic coach is a powerful and unique alterative to your typical strategy session
Typical Strategy Session: Strategic coach Session:
Cynthia Montgomery,Harvard Business School,author, The Strategist
Who: CEO, Top team outsource strategy to specialist
Goal: Beat the competition, throw off revenue and profit
How: Copy industry leader, recycle old strategy in new markets
Mindset: Critical thinking, planning and analysis
Process: Death by power point, circular discussion
Who: Emphasis on the CEOs role in strategy
Goal: Create company that truly matters to your customer
How: Create new biz, reinvent existing one stare down industry orthodoxy
Mindset: Hybrid thinking, Critical Thinking and Design Thinking
Process: Craft Game changing biz models, step by step process, rapid prototyping
“Its Time To ReimagineStrategy.”
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You don’t have to be a strategic genius, you capture the strategic genius in the group
Director
ExperienceArchitect
Cross Pollinator The Strategist The Competitor Mr. Customer
The Experimenter Devils AdvocateProduct DesignerPolitical Maestro
This comes from bringing unlikely collaborators together around an Impossible Future, solving the big challenges in getting there, drawing out ideas and connecting the dots
The Ten Faces of Strategy
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5The Strategic coach offsite happens in an accelerated solutions ecology
• The right combination of stakeholders so that decisions get made
• The right goal, game changing strategy, or expand into new markets & optimize
• The right process –Critical Thinking around Five Strategic Coach Questions
• The right methods-Design thinking, serious play, rapid prototyping
“We accomplished in three days what would Normally take three to nine months.”
WHO DO WE INTEND TO BE AS A COMPANY, WHY WILL WE MATTER AND TO WHOM?
TARGET HIGH GROWTHMARKET
WHATS OUR BREAKTHROUG
H VALUE PROPOSITION
LAY OUT HOW THE COMPANY WIILL MAKE MONEY
DELIVERING ON THE PROPOSTIOON
2.WHERE TO PLAY?AND NOT PLAY
1. WINNING ASPIRATION?
3. HOW WILL WE WIN?
4. WINNING PROFIT FORMULA?
STRATEGIC COACH DEMYSTIFIES THE PROCESS OF CREATINGA WINNING STRATEGY THROUGH UNIQUE STEP BY STEP PROCESS
,
NEXT GREAT THING
CAPABILITIES NEEDED
TO DELIVER ON THEPROPOSITION
4. CAPABILITIES NEEDED TO WIN?
VIOLATE AT YOUR PERIL
ACCELLERATEDSOLUTIONS
ENVIRONMENT
GROUP GENIUSWORK STRATEGYBACK FROM UNSPOKENUNMET NEEDS , SERIOUS PLAYRAPID PROTOTYPING
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Unmet needs?New platformsNew productsNew services
Where will we compete?Specific Geographies
Market SegmentsCustomer Groups
10 year visionEnnobling purposeGrowth objectives
talentTechnology
Organization
Strategic Coach ApplicationsStrategic coach has a wide variety of applications Create a new business. A Start up within a
big company wants to scale it to a billion from the start, and rapid prototype new branding & biz models
Reinvent your business. A fortune 500 stuck in the low growth morass wants to come up with a game changer to drive explosive growth.
Optimize Your Core business. Expand into new markets, do what you do good better
Make this years budget. Drive sales, cut costs, to reinvest in growth
STRATEGIC COACH EMPHASIZES THE LEADERS ROLE IN STRATEGY
We ask you to take the job of the chief visionary and master strategist
Great CEOs are always about an impossible future, big purpose, a game changing strategy
They see to it that strategy is not just executed but becomes an animating force, a culture
They see strategy as a continuous process, in a changing world, not a one time event or a problem to be solved or settled
ARE YOU A STRATEGIST?
The moment you engage your team in the strategic coach process the company starts to transform Yet in many companies strategy
is outsourced to big consultants, or specialists,
This can lead to a disconnect between leadership and strategy
The moment you take the job as your company’s chief visionary and master strategist
And engage with your team in the questions we ask the company starts to transform
The Strategists score card is a key toolTo transform the strategy, transform the strategist first Are you the leader your business
needs to go to the next level Are you more of an extreme leader
with a big vision or purpose, and game changer
Are you more of a moderate leader who delivers predictable goals and incremental improvement
How open are you to people who bring you ideas that have transformational potential for your company
Do you view strategy as a continuous process in a world of disruption, or a problem to be solved and settled
Sample questions
IN STRATEGIC COACH YOU REALIZE STRATEGY ISNT ABOUT BEATING THE COMPETITION
Strategy is about creating a company that trulymatters to customers
IT STARTSWITH
PURPOSE
DOESN’T
MATTER
MATTERS
IKEA
FORD
It Starts with a big purpose Apple Vs. Hewlett Packard Ikea Vs. Furniture store Google vs. Yahoo Whole Foods Vs. Safeway Amazon.com vs. the mall
It starts with an impossible futureOr ennobling purpose
CompaniesThat Matter CompaniesThat Don’t Matter
Does your company Matter?
Companies that matter Companies that don’t matter
Tesla VS. General MotorsFedEx VS. Post officeHarley Davidson VS. KawasakiSouthwest Air VS. US airNIKE VS. ReebokIts not softheaded but makes hard economic sense
20 Min: Create a list of
DoesOur
Company matter
DOES OUR COMPANY MATTER? OR DOES IT NOT MATTER?
IF OUR COMPANY WERE TO DISAPPEAR TONIGHT HOW LONG WOULD IT TAKE FOR CUSTOMERS TO FIND A SUBSTITUTE?
20 Min DO WE HAVE A DEEP CONNECTION WITH CUSTOMESRS? If NOT WHAT CAN WE
DO?
16In strategic coach you create a company that truly matters by design
BUSINESS
VIABILITY?
CUSTOMER
DESIRABILITY?
ORG.CAPABILI
TY?
SERVESENNOBLING PURPOSE?
RISING ASIRATIIONS
UNMET NEEDS?
REAKTHROUGHVALUE
PROPOSITIONENOUGH
CUSTOMERS?WILLING TO PAY
ORG. CAN DELIVER ON
PROPOSITION?
GAME CHANGING
OPPORTUNITY?
READINESSTO IMPLEMENT
COMPANY THATTRULY MATTERS
IN STRATEGIC COACH YOU CRAFT DISRTUPTIVE STRATEGIES THAT CHANGE THE GAME
18Strategic Coach help spot revolutionary changesalready happening in your industry you can leverage
Discover
Scan Discover Game Changing Opportunities
FocusGenerate more than better ideas
Act
Discover Game ChangingOpportunities
Ideate Prototype
These revolutionary change are already happening in your industry
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Generate strategy, breakthrough value proposition, fulfills customers need to get an important job done better than competitors
Gather stories, next great thing, game changing opportunities, important jobs customers need to get done, & SWOT
IdeateGame
ChangingStrategies
Gather stories,
Unmet needs,Next great
thing
PrototypeProfitable
New Business Models
Figure out capabilities need to deliver proposition, and profit formula Focus on accomplishing your most pivotal priority soon
Game change involves gathering stories, listening to customers Rising aspirations and unmet needs
If we were an industry entrant what could we do to disrupt the industry incumbent Its very hard to win in a crowd of big
me too competitors if you compete head on
Great companies are often upstarts who win by changing the game
It involves returning to your ennobling purpose and asking why you will matter to customers
It involves using imagination, and innovation to come up with a better and different way
Make a difference
Source Clayton Christiansen
What would our company do different if we were playing to win rather than play just to be in the game
20 Min. Lets say we were a competitor tasked with coming up with a with a strategy that disrupts our company what would we do
IN STRATEGIC COACH YOU BUILD A COMPANY THAT PLAY TO WIN, VS. PLAY TO PARTICIPATE
Strategic coach demystifies the process of crafting crafting Winning strategy step by step
GAME CHANGINGOPPORTUNITIES
STRATEGY CASCADEALAN LAFELY CEO P&GROGER MARTIN HBS
IGNOREAR YOURPERIAL
Strategic coach stimulates authentic, robust dialogue around the questions we ask
Impossible FutureEnnobling purposeGrowth Objective
WINNING ASPIRATIONGROWTH GOAL
OPPPORTUNITIES
DISRUPTIONSTRATEGY
LOW COSTSTRATEGY
DIFFERENTIATIONSTRATEGY
OPERATIONSSTRATEGY
Strategic coach you apply critical thinking to make winning choices
WHERE TO PLAY
GAME CHANGERS
OPPORTUNITY
SPACES ?
Strategic coach helps you apply design thinking to strategy
HOW TO
WIN
BREAKTHROUGH VALUE PROPOSITIION? CUSTOMERS
RISING ASPIRATIONS
UNMET NEEDSHIGHLY
AMBIGUOUSPROBLEMS
THINK LIKE A
DESIGNER
IMAGINATIVE, BETTER, DIFFERENT
SOLUTION TO CUSTOMER PROBLEMS?
UNIQUE VALUE WE OFFER THAT CREATES A DEEP CONNECTION
WITH CUSTOMERS?
WHAT WE OFFER THE COMPETITION CANT EASILY
VOP OR WONT COPY?
Strategy innovation is accelerated by serious play, rapid prototyping
MULTIPLEOPTIONS:STRATEGYBRANDING PRODUCTSERVICE
GETFEEDBACK
ITERATE
SERIOUSplay
RAPID PROTOT
YPENEW GROWTH
PLATFORMS
NEW PRODUCTS
NEW SERVICES
IDEO
INSTEAD OF THINK TO BUILD,
YOU BUILD TO THINK
VALIDATE
STRATEGIC COACH ACCELERATES STRATEGIC ALIGNMENT AND EXECUTION
29Strategy Wheel: Strategic coach aligns all the people, and groups who touch your strategy
In strategic coach you move from ideas to prototypes to capabilities to value creation
CAPABILITIES NEEDED TO
WIN
HOW CAN WELEVERAGE WHATWE’VE ALWAYS DONE WELL?
WHATS MISSINGTHAY IF PROVIDEDWOULD MAKE A DOFFEREMCE?• TALENT GAPS• TECHNOLOGY
ACQUISTION• STRUCTURES,
PROCESSES• RAPID SUPPLY CHAIN • ENOUGH
CUSTOMERS
31Closing100 Day Action PlanStanding in your impossible future and strategyWhat goal (action) to focus on that would be pivotal
30 60 90Focused high leverage things you can accomplish soon
Focused
Strategic Coach IN A Box100 Tools Allow You to Customize
Leadership Tools—Become the leader your business needs
Guiding ideas that shift strategy your thinking about strategy
Creative Exercises that stimulate strategy innovation
Easy to Use Methods that Translate cross the Globe
Everything you need to succeed
Strategic Coach
Group GeniusStrategy Offsite
Create New business
Reinvent Existing business, change
the world
Executive CoachingThe leaders
role in strategy
Scorecard:Are you a
Strategist?
Coaching Strategy
implementation
Diagnose Pivotal
ChallengesCreate a focus100 Day Action
Plan
StrategicCoach
Certification
Advice on how to lead sessions, 3 PPT Decks
Guiding ideas, tools and methods
Want to know more?Strategic Coach: Overview1. Find your greatness? The leaders role in strategy2. Creating a Company that Truly Matters3. Rewriting the Future—Strategy is Game Change4. Discovering the strategic genius in your group5. Strategy Simulator—Playing to Win, 5 questions6. Design Thinking & Serious Play7. Creative Exercises, Tools, Methods