strangers > visitors > leads > customers• traditional outbound marketing is intrusive,...
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STRANGERS > VISITORS > LEADS > CUSTOMERS > ADVOCATES
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INBOUND MARKETING
• Traditional outbound marketing is intrusive, interruptive andimpersonal.
• Today’s customers prefer to dotheir own research, ask their peers (social media) and FIND their own solutions.
• Inbound marketing efforts will build trust, desire and even loyalty toward your brand.
WHY INBOUND MARKETING
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Rethink Marketing
• Strategize who your TARGET PERSONAs are. Build a S.M.A.R.T. plan
• Make sure your website is in order (modern, fresh, mobile-friendly, etc.)
• Attract STRANGERS (target personas) through SEO, content, social, etc.
• Convert these VISITORS into LEADS through CTA’s, and strategic offers
• Convert LEADS into CUSTOMERS through lead nurturing, workflows, etc.
• Convert CUSTOMERS into loyal ADVOCATES through continued resources
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STEPS OF INBOUND MARKETING
Strategize who your
target buyer personas are
BUYER PERSONAS
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Build a S.M.A.R.T.
marketing plan based on those
personas
S.M.A.R.T. PLAN
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SPECIFIC GOAL:
Lose 10 lbs in 10 weeks,(averaging 1 lb per week)
Marketing plans should be Specific
ACTION PLAN:
Walk on treadmill for 1 hr/dayEat less than 1,800 calories/dayHigh protein & low carb/fat diet
MARKETING PLANS
VAGUE GOAL:
I want to lose weight
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MARKETING PLANS
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• Is sweet spot/UVP highlighted?
• Modern design?
• Mobile friendly?
• Everything based on personas?
• Every page optimized for S.E.’s?
• Steady flow of fresh, helpful content?
Confidential and Proprietary. © 2015 Customer Magnetism
WEBSITE DESIGN
Make sure your website is in order
Attract strangers through quality content
QUALITY CONTENT
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Attract strangers through quality content
QUALITY CONTENT
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Social media, press releases, email, influencer outreach
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PROMOTE YOUR GREAT CONTENT
Convert those visitors into leads through CTA’s
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CALL TO ACTIONS
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Strategic Landing Pages and Use of Short Forms
LANDING PAGES
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Convert your leads into sales (CRM, emails, nurturing)
LEAD NURTURING
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Analytics & Conversion Rate Optimization Efforts
CONTINUALLY IMPROVING
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Confidential and Proprietary. © 2015 Customer Magnetism
RECAP
So... what was all that again?
THANK YOUFOR YOUR TIME!