16.55

17.15

18.15

The Problem

Solution : • Our FRESH meals are prepared for you to cook at home• Order ONLINE and have it DELIVERED to your workplace• Choose from our selection of meat, fish and vegetables.

Including oils, herbs, spices and sauces

How works?PITCH to companiesOption1: Subsidise/Partly subsidise meals for employees.Option2: Allow access to workplace to promote and sell the product.

This would improve health, morale, wellbeing and potentially productivity of their employees

LOCATIONDublin City Centre firstScope to expand: Business Parks

Colleges

How works?Product SupportRegistered users order online and collect their meal when they finish their working dayThe product is supported by video demos and a blog on our regularly updated website. Customers can also engage with the Straight2Stove social media community. This online community will be a motivating mechanism to continue using the product. Also offers the opportunity for gamification

Competitive Landscape

:Unique Value Proposition

We take the stress out of sourcing and preparing healthy meals

Fresh Nutritionally Balanced Homemade

Time Saver Guilt Free Confidence Builder

Protecting theproduct

Product is not patentable Not novel, inventive or have an industrial application

Cannot protect the design of product with Registered Community Design There’s nothing new/ novel about the design of the product

The Brand : From Prepped toPrior Art• A&F registered TM for Prepped range• Similar Facebook business operating without registered TM• Domain Name concerns

Brand Strength in Name Suggestive not DescriptiveCant be easily copied

Prior Art InfringementSearched Straight, Straight to & Stove for relevant material

Domain NameStraight2stove.com availableNo similar domain names

Business acting under similar nameNo hits on Google, Facebook etc

The brand

Protecting the brand

Logo created In house with the use of Adobe.Subscription payment and acknowledgements to Adobe will made.Logo used with TM symbol as a mark of value

Seeking Registered Community Trademark to protect intellectual property

Domain name and Social Media development to create reputation and support business model. Enables the use of Unregistered Rights

Protectingmaterial

Copyrighted material includes the Website, Blog, Video demos, Original Recipes, Original Images.

Trade SecretsRestricted access to the process and production of sauces.

Know How Experience and vast research conducted by project host and team members.

Q&A