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Storytelling Roadmap: A Toolkit for Literacy Practitioners Launch Webinar February 5, 2020

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Page 1: Storytelling Roadmap...Feb 05, 2020  · The Storytelling Roadmap What challenges do you face? Organizations of all sizes, but especially national and local organizations, struggled

Storytelling

Roadmap:A Toolkit for

Literacy

Practitioners

Launch Webinar

February 5, 2020

Page 2: Storytelling Roadmap...Feb 05, 2020  · The Storytelling Roadmap What challenges do you face? Organizations of all sizes, but especially national and local organizations, struggled

1. Introductions and Overview

2. Our journey together:

Project Literacy Community of

Practice

3. How the Storytelling Roadmap Came

to Be

○ Selena Garrahan, Worldreader

4. Piloting the Roadmap and Program

Reactions

○ Rana Dajani, We Love Reading

5. Questions and Answers

Storytelling Roadmap:

A Toolkit for Literacy

Practitioners

2

Image by Biswajit Pandra

Page 3: Storytelling Roadmap...Feb 05, 2020  · The Storytelling Roadmap What challenges do you face? Organizations of all sizes, but especially national and local organizations, struggled

Objectives

5. Teacher

training for

improved

literacy

1. Learn why storytelling is

important but often

overlooked;

2. Take a tour of the Roadmap:

Understand practical steps to

identify, craft, organize and

share great stories;

3. Understand how the

Roadmap has been used by

literacy practitioners and how

others might use it.

Photo courtesy of Simeon Martey

Page 4: Storytelling Roadmap...Feb 05, 2020  · The Storytelling Roadmap What challenges do you face? Organizations of all sizes, but especially national and local organizations, struggled

Raising the volume

Wanda Stewart, one of the heroes in our Give Your Word campaign

Promoting our partners

Original artwork by illustrator Lizzy Stewart

Project Literacy Goal: Close the literacy gap by 2030

Advancing best practice

Our Journey Together

Page 5: Storytelling Roadmap...Feb 05, 2020  · The Storytelling Roadmap What challenges do you face? Organizations of all sizes, but especially national and local organizations, struggled

Teacher

Training for

Improved

Literacy

Technology

and Literacy

Communications

for Literacy

Parent

Engagement

in Literacy

Measuring the

Impact of Literacy

Programs

Project Literacy Community of Practice

5 Working Groups

Leveraging the Project Literacy Partner Network and the Center for Education

Innovations (CEI) Network

Page 6: Storytelling Roadmap...Feb 05, 2020  · The Storytelling Roadmap What challenges do you face? Organizations of all sizes, but especially national and local organizations, struggled

Teacher

Training for

Improved

Literacy

Project Literacy Community of Practice

5 Working Groups and 5 Co-Developed Resources

Technology

and Literacy

Communications

for Literacy

Parent

Engagement

in Literacy

Measuring the

Impact of Literacy

Programs

Storytelling Roadmap:

A Toolkit for Literacy Partners

Parent Engagement

Needs Assessment: A Guide for

Literacy Practitioners

Global Literacy

Assessment Dashboard

Teacher Resource

Inventory: Practical Tools for Adapting

Literacy Curriculum to Local Contexts

A Literacy Practitioner’s

Guide to Education

Technology Guidance

Page 7: Storytelling Roadmap...Feb 05, 2020  · The Storytelling Roadmap What challenges do you face? Organizations of all sizes, but especially national and local organizations, struggled

Project Literacy Community of Practice:

Literacy Partners Summit

Page 8: Storytelling Roadmap...Feb 05, 2020  · The Storytelling Roadmap What challenges do you face? Organizations of all sizes, but especially national and local organizations, struggled

Communications for Literacy

Communications

for Literacy

Storytelling Roadmap:

A Toolkit for Literacy Partners

Working Group Partners Pilot Partners

Simeon Martey

And many more!

Page 10: Storytelling Roadmap...Feb 05, 2020  · The Storytelling Roadmap What challenges do you face? Organizations of all sizes, but especially national and local organizations, struggled

The Storytelling Roadmap

What challenges do you face?

Organizations of all sizes, but especially national and local organizations, struggled to tell the story of their programming and its impact to those who might help them increase their reach and impact.

This Storytelling Roadmap is an effort to address

that challenge.

Page 11: Storytelling Roadmap...Feb 05, 2020  · The Storytelling Roadmap What challenges do you face? Organizations of all sizes, but especially national and local organizations, struggled

The Storytelling Roadmap

We aim to give you and your team

storytelling superpowers that will help move the needle on literacy advocacy around the world.

Page 12: Storytelling Roadmap...Feb 05, 2020  · The Storytelling Roadmap What challenges do you face? Organizations of all sizes, but especially national and local organizations, struggled

Selena Garrahan Brand Content Manager,

Worldreader

What I’ll be covering● We brought together a diverse group to

tackle a shared challenge● We all wanted to mobilize more people to

support our cause● Eliud’s story puts a face to the numbers ● We needed a roadmap to tell better

stories● This roadmap is informative, engaging

,and practical ● The roadmap includes 7 stops for better

storytelling

Page 13: Storytelling Roadmap...Feb 05, 2020  · The Storytelling Roadmap What challenges do you face? Organizations of all sizes, but especially national and local organizations, struggled

We brought together a diverse group to

tackle a shared challenge

Page 14: Storytelling Roadmap...Feb 05, 2020  · The Storytelling Roadmap What challenges do you face? Organizations of all sizes, but especially national and local organizations, struggled

Expanding audiences

and recruiting

supporters

How do we make people

care about our cause?

We all wanted to mobilize people to support our

cause

Photo courtesy of Reading Partners

Page 15: Storytelling Roadmap...Feb 05, 2020  · The Storytelling Roadmap What challenges do you face? Organizations of all sizes, but especially national and local organizations, struggled

Eliud

Eliud’s story puts a face to the numbers

“I want to help in our

research of heavenly

bodies and the solar

system so that man can

explore the outer skies

and maybe somewhere

else we shall find a new

planet of life.”

- 13-year-old Eliud

Page 16: Storytelling Roadmap...Feb 05, 2020  · The Storytelling Roadmap What challenges do you face? Organizations of all sizes, but especially national and local organizations, struggled

We needed a roadmap to tell better stories

Barriers The solution

Page 17: Storytelling Roadmap...Feb 05, 2020  · The Storytelling Roadmap What challenges do you face? Organizations of all sizes, but especially national and local organizations, struggled

Informative

● Research on storytelling

Engaging

● Reflection worksheets

Practical

● Examples● Key takeaways● Tips● Useful links

This Roadmap is informative, engaging, and

practical

Page 18: Storytelling Roadmap...Feb 05, 2020  · The Storytelling Roadmap What challenges do you face? Organizations of all sizes, but especially national and local organizations, struggled

Storytelling Roadmap: A Toolkit for Literacy Practitioners

Page 19: Storytelling Roadmap...Feb 05, 2020  · The Storytelling Roadmap What challenges do you face? Organizations of all sizes, but especially national and local organizations, struggled

Storytelling Roadmap: A Toolkit for Literacy Practitioners

Practical

information

Key Takeaways

Tips

Page 20: Storytelling Roadmap...Feb 05, 2020  · The Storytelling Roadmap What challenges do you face? Organizations of all sizes, but especially national and local organizations, struggled

Storytelling Roadmap: A Toolkit for Literacy Practitioners

Reflection

Worksheets

Page 21: Storytelling Roadmap...Feb 05, 2020  · The Storytelling Roadmap What challenges do you face? Organizations of all sizes, but especially national and local organizations, struggled

The roadmap includes 7 stops for better

storytelling

Page 22: Storytelling Roadmap...Feb 05, 2020  · The Storytelling Roadmap What challenges do you face? Organizations of all sizes, but especially national and local organizations, struggled

We are all storytellers

Page 23: Storytelling Roadmap...Feb 05, 2020  · The Storytelling Roadmap What challenges do you face? Organizations of all sizes, but especially national and local organizations, struggled

The Pilot Experience

Page 24: Storytelling Roadmap...Feb 05, 2020  · The Storytelling Roadmap What challenges do you face? Organizations of all sizes, but especially national and local organizations, struggled

Dr. Rana DajaniFounder and Director,

We Love Reading

Page 25: Storytelling Roadmap...Feb 05, 2020  · The Storytelling Roadmap What challenges do you face? Organizations of all sizes, but especially national and local organizations, struggled

We grow together when telling the story

Page 26: Storytelling Roadmap...Feb 05, 2020  · The Storytelling Roadmap What challenges do you face? Organizations of all sizes, but especially national and local organizations, struggled

Gaps

Page 27: Storytelling Roadmap...Feb 05, 2020  · The Storytelling Roadmap What challenges do you face? Organizations of all sizes, but especially national and local organizations, struggled

Put yourself in the audience’s

shoes

Page 28: Storytelling Roadmap...Feb 05, 2020  · The Storytelling Roadmap What challenges do you face? Organizations of all sizes, but especially national and local organizations, struggled

Cultural differences within the

same sector

Page 29: Storytelling Roadmap...Feb 05, 2020  · The Storytelling Roadmap What challenges do you face? Organizations of all sizes, but especially national and local organizations, struggled

We are not journalists

Page 30: Storytelling Roadmap...Feb 05, 2020  · The Storytelling Roadmap What challenges do you face? Organizations of all sizes, but especially national and local organizations, struggled

Final points

Page 31: Storytelling Roadmap...Feb 05, 2020  · The Storytelling Roadmap What challenges do you face? Organizations of all sizes, but especially national and local organizations, struggled

REFLECTIONS?

QUESTIONS?

Page 32: Storytelling Roadmap...Feb 05, 2020  · The Storytelling Roadmap What challenges do you face? Organizations of all sizes, but especially national and local organizations, struggled

One last stop...

Share your stories with Project

Literacy and literacy

practitioners worldwide by

using the hashtag

#CompellingTellingand tagging

@CEInnovations.

Thank you!For all the hard work you do to

promote literacy and we’ll look

for you out on the road!

Image by Debdatta

Chakraborty

Page 33: Storytelling Roadmap...Feb 05, 2020  · The Storytelling Roadmap What challenges do you face? Organizations of all sizes, but especially national and local organizations, struggled