Storytelling Photos

Photo ProcessPhoto ProcessBrainstorming topic

Use formal process to develop coverage ideas

Photo selectionConsider technical quality

and compositional techniques

Photo placementDetermine quality photos as well as

best alternatives to meet deadlines

© 2009, Jostens, Inc.

Storytelling PhotosStorytelling Photos

© 2009, Jostens, Inc.

ActionCandids capturing peak of action

ReactionCandids illuminating emotional responses

Snapshot/environment portraitsPosed photos featuring unique personalities

IllustrationIcons adding dimensions to verbal content

Digitally altered and/or posed photos symbolizing visual content

Action

Reaction

Snapshot/environmental portrait

Illustration

CompositionComposition

© 2009, Jostens, Inc.

FramingUse of objects or people to frame

and draw attention to Center of Visual Interest

CompositionCompositionAngle of view

Bird’s eye view – highWorm’s eye view – lowSide view – consider left and right

© 2009, Jostens, Inc.

CompositionCompositionLeading lines/looks

Imaginary or real lines lead the reader to the subject (CVI) and heighten content interest

© 2009, Jostens, Inc.

CompositionCompositionSelective focus

Subject(s) or CVI are in focus while background and/or foreground are blurred

© 2009, Jostens, Inc.

CompositionCompositionRepetition

Repetition or patterns of people, expressions or surroundings lead viewers to the CVI

© 2009, Jostens, Inc.

CompositionCompositionSilhouettes

Subject appears black because light source is behind subject and not the photographer

© 2009, Jostens, Inc.

CompositionCompositionRule of thirds

Photo is divided into thirds vertically & horizontally: subject is placed on one of the intersecting lines or hot spots

© 2009, Jostens, Inc.

Technical QualityTechnical QualitySharp focus

Center of visual impact with no distracting foregrounds/backgrounds

Vibrant color

© 2009, Jostens, Inc.

Integrating PhotosIntegrating Photos

© 2009, Jostens, Inc.

Content variety75-80% action

10-15% reaction

5-10% snapshot/illustration

Size & shapeVertical/horizontal/square

CompositionSingle subject/multi-subject/group

Artistic diversityFraming/angle/leading lines/repetition/

selective focus/silhouettes

Photo TrendsPhoto TrendsBlack/white & color images

Unusual cropping

Packaging T

hematic – same content

Sequential – before, during and after

Random – montage w/no specific content focus

© 2009, Jostens, Inc.