storytelling for public sector
TRANSCRIPT
Alan W. Silberberg
CEO, Founder, Silberberg Innovations and Gov20LA
www.silberberginnovations.com
PS Engage, Ottawa, Canada November 22, 2011
STORYTELLING FOR PUBLIC SECTOR
COPYRIGHT (C) 2011 SILBERBERG INNOVATIONS, LLC USA
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We all tell stories, everyday.Some like fishing stories don’t matter.
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Other stories matter. Abraham Lincoln’s story matters so much they built a statue of him in his honor in London’s Parliament Square.
COPYRIGHT (C) 2011 SILBERBERG INNOVATIONS, LLC USA
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HOW DO YOU PLAN ON TELLING YOUR STORY?
• Simple.• Quickly.• Lively.• Remember your audience.
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HOW DO YOU GET BUY-IN WHEN ‘NO’ IS MOST OFTEN WORD HEARD?
• We have all been there, you have a great idea, do the research to support it, and then turn to run it up the flagpole only to get “NO”.
• So Don’t take No for an Answer.
• Tell the story so you get buy in.
• Use examples from outside your group.
• Tie to real world examples/case studies.
COPYRIGHT (C) 2011 SILBERBERG INNOVATIONS, LLC USA
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SO MUCH INFORMATION - CHOOSE THE DATA POINTS THAT SUPPORT YOUR CASE.
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HOLLYWOOD WRITERS HAVE A SECRET.
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TELL THEM WHAT YOU ARE GOING TO TELL THEM, THEN TELL THEM, THEN TELL THEM WHAT YOU TOLD THEM.
COPYRIGHT (C) 2011 SILBERBERG INNOVATIONS, LLC USA
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YOU CAN DO IT. IT IS ALREADY INSIDE YOU.
Alan W. Silberberg
@ideagov on Twitter
424-442-9658
THANK YOU!