storytelling as data: qualitative community feedback · 2016. 3. 24. · 6/20/20126/20/2012 7 7...

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Storytelling as Data: Qualitative Community Feedback 6/20/2012 1 6/20/2012 1 Britt Lake GlobalGiving [email protected]

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Page 1: Storytelling as Data: Qualitative Community Feedback · 2016. 3. 24. · 6/20/20126/20/2012 7 7 Methodology in Practice NGOs recruit volunteer scribes feedback meetings continuous

Storytelling as Data:

Qualitative Community

Feedback

6/20/2012 16/20/2012 1

Britt Lake

GlobalGiving

[email protected]

Page 2: Storytelling as Data: Qualitative Community Feedback · 2016. 3. 24. · 6/20/20126/20/2012 7 7 Methodology in Practice NGOs recruit volunteer scribes feedback meetings continuous
Page 3: Storytelling as Data: Qualitative Community Feedback · 2016. 3. 24. · 6/20/20126/20/2012 7 7 Methodology in Practice NGOs recruit volunteer scribes feedback meetings continuous

Marketplace Activity Last Week

Page 4: Storytelling as Data: Qualitative Community Feedback · 2016. 3. 24. · 6/20/20126/20/2012 7 7 Methodology in Practice NGOs recruit volunteer scribes feedback meetings continuous

The story of storytelling

“Tell us about a time when a person or an

organization tried to change something in your

community.”

Page 5: Storytelling as Data: Qualitative Community Feedback · 2016. 3. 24. · 6/20/20126/20/2012 7 7 Methodology in Practice NGOs recruit volunteer scribes feedback meetings continuous

Story Collection

Form

Page 6: Storytelling as Data: Qualitative Community Feedback · 2016. 3. 24. · 6/20/20126/20/2012 7 7 Methodology in Practice NGOs recruit volunteer scribes feedback meetings continuous

2010 Pilot

Kenya

2 months

5 GG partner NGOs

120 scribes

2,637 stories

242 organizations named

2011 Roll Out

Kenya, Uganda, Tanzania

Continuous collection

20+ GG partner NGOs

3,000+ scribes

40,000+ stories

1,800+ organizations named

Project Output

Page 7: Storytelling as Data: Qualitative Community Feedback · 2016. 3. 24. · 6/20/20126/20/2012 7 7 Methodology in Practice NGOs recruit volunteer scribes feedback meetings continuous

6/20/2012 76/20/2012 7

Methodology in Practice

NGOs recruit

volunteer

scribes

feedback

meetings

continuous

collection

transcription

scribe training

coordinator

meets groupsanalysis &

visualization

NGO

reactions?

Page 8: Storytelling as Data: Qualitative Community Feedback · 2016. 3. 24. · 6/20/20126/20/2012 7 7 Methodology in Practice NGOs recruit volunteer scribes feedback meetings continuous

• Trust

• Community collection

• Incentives

• Baseline story

• Immediate feedback

Success factors

Page 9: Storytelling as Data: Qualitative Community Feedback · 2016. 3. 24. · 6/20/20126/20/2012 7 7 Methodology in Practice NGOs recruit volunteer scribes feedback meetings continuous

AnalysisComparing 2 rape-prevention programs

mapping

400 Kibera NGOs in 3

clusters

Comparing interpretations

tracking

themes

in storieswith predictions

SenseMaker ®

Page 10: Storytelling as Data: Qualitative Community Feedback · 2016. 3. 24. · 6/20/20126/20/2012 7 7 Methodology in Practice NGOs recruit volunteer scribes feedback meetings continuous

SenseMaker® Analysis

Kenya Uganda

Page 11: Storytelling as Data: Qualitative Community Feedback · 2016. 3. 24. · 6/20/20126/20/2012 7 7 Methodology in Practice NGOs recruit volunteer scribes feedback meetings continuous

How do we use the data?

6/20/2012 116/20/2012 11

Page 12: Storytelling as Data: Qualitative Community Feedback · 2016. 3. 24. · 6/20/20126/20/2012 7 7 Methodology in Practice NGOs recruit volunteer scribes feedback meetings continuous

1

2

3

4

1. Enhanced monitoring of existing organizations

Page 13: Storytelling as Data: Qualitative Community Feedback · 2016. 3. 24. · 6/20/20126/20/2012 7 7 Methodology in Practice NGOs recruit volunteer scribes feedback meetings continuous

2. Increased confidence in risky organizations

Page 14: Storytelling as Data: Qualitative Community Feedback · 2016. 3. 24. · 6/20/20126/20/2012 7 7 Methodology in Practice NGOs recruit volunteer scribes feedback meetings continuous

3. Identification of new organizations

Page 15: Storytelling as Data: Qualitative Community Feedback · 2016. 3. 24. · 6/20/20126/20/2012 7 7 Methodology in Practice NGOs recruit volunteer scribes feedback meetings continuous

4. Improving implementation

Page 16: Storytelling as Data: Qualitative Community Feedback · 2016. 3. 24. · 6/20/20126/20/2012 7 7 Methodology in Practice NGOs recruit volunteer scribes feedback meetings continuous

5. Powering Aid Transparency

Page 17: Storytelling as Data: Qualitative Community Feedback · 2016. 3. 24. · 6/20/20126/20/2012 7 7 Methodology in Practice NGOs recruit volunteer scribes feedback meetings continuous

Focus for 2012

Scalability

Usability

Analysis

Page 18: Storytelling as Data: Qualitative Community Feedback · 2016. 3. 24. · 6/20/20126/20/2012 7 7 Methodology in Practice NGOs recruit volunteer scribes feedback meetings continuous

Britt Lake

[email protected]

www.globalgiving.org/stories

www.sensemaker-suite.com

http://www.ssireview.org/articles/entry/amplifying_local_voices1/

For more information

Page 19: Storytelling as Data: Qualitative Community Feedback · 2016. 3. 24. · 6/20/20126/20/2012 7 7 Methodology in Practice NGOs recruit volunteer scribes feedback meetings continuous
Page 20: Storytelling as Data: Qualitative Community Feedback · 2016. 3. 24. · 6/20/20126/20/2012 7 7 Methodology in Practice NGOs recruit volunteer scribes feedback meetings continuous
Page 21: Storytelling as Data: Qualitative Community Feedback · 2016. 3. 24. · 6/20/20126/20/2012 7 7 Methodology in Practice NGOs recruit volunteer scribes feedback meetings continuous
Page 22: Storytelling as Data: Qualitative Community Feedback · 2016. 3. 24. · 6/20/20126/20/2012 7 7 Methodology in Practice NGOs recruit volunteer scribes feedback meetings continuous

Closing the Loop – Community meetings

Page 23: Storytelling as Data: Qualitative Community Feedback · 2016. 3. 24. · 6/20/20126/20/2012 7 7 Methodology in Practice NGOs recruit volunteer scribes feedback meetings continuous

Closing the Loop – Performance Benchmarking

View your stories.

View stories near you.

View stories related to your work.

Page 24: Storytelling as Data: Qualitative Community Feedback · 2016. 3. 24. · 6/20/20126/20/2012 7 7 Methodology in Practice NGOs recruit volunteer scribes feedback meetings continuous

Closing the Loop – Online Tools