story telling in real estate franchising
DESCRIPTION
How the art of story telling helped launch the two premier real estate networks in the United States.TRANSCRIPT
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“The Best Story Wins”Mr. Jerry Cole…
• Founder, Coldwell Banker Residential Affiliates, 1981
• Founder, The Prudential Residential Affiliates, 1987
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Is Coming to Town
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The Story Board….In 1981
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Story-Building
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The Story With a Great Ending!
Is Coming to Town
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Coldwell Banker Today (2009)
• Office Locations Worldwide3,300
• Sales Associates93,000
• Real Estate Transactions Yearly650,000
• Gross Sales Volume$170 Billion
• Gross Commissions$4 Billion
• Franchise Royalties$150 Million
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You Know Us. We Know Real Estate.
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Prudential Real Estate Today (2009)
•Office Locations Worldwide1,700
•Sales Associates60,000
•Real Estate Transactions Yearly402 ,000
•Gross Sales Volume$110 Billion
•Gross Commissions$2.8 Billion
•Franchise Royalties$96 Million