“A need to tell and hear stories is essential to the species

Homo sapiens…

the sound of story is the dominant sound of our lives,

from the small accounts of our day's events to the vast

incommunicable constructs of psychopaths.”

REYNOLDS PRICE

(American Author & poet)

It’s not about WHAT you want to say..

It’s about what you want your

audience to REMEMBER &

then pass on…

video

A boy named sue

That is the power of great narrative,

and you can harness that

by remembering three simple things...

Purpose.

Structure.

Execution.

Purpose…

Firstly…In point form, what are the

three things you need to get

across?

What is the purpose of the

story that you are conveying?

How do you want them to

Feel??

Know your

Audience.

Tailor the message.

..to the media buyer

..to the client

..to the strategist.

…to your boss

…to your peers

Structure…

The Basics

Beginning

Middle

End

But throw in something they

don’t know..

Set the stage.

We need context so

we can understand the story.

Tell us where and when the story takes place.

Tell the story…

This is where the information is shared.

Make it memorable!

Close the deal.

Execution…

Brevity

They don't care about you..

they care about the message

so keep the information flowing...

Memorable?

Purpose. What’s the point, how will they feel?

Structure. Beginning, Middle, End.

Execution. Get to the point and do it !

Tell stories.

Make money.