story + storywood = 2 magazines in 1
DESCRIPTION
TRANSCRIPT
proudly presents ...
Some CIM figures on Story
M W - 12-34 35-54 55+ '- 1-2 3-4 5-6 7-80%
10%
20%
30%
40%
50%
60%
70%
80%
33.2%
66.8%
35.1%30.9% 34.1%
20.7%22.0%
27.6% 27.0%
Universe 12+
total readership*
readership last period*
coverage RLP ***
coverage RLP core target ***
1.438.600 683.800 12,8% 17,3%
Core target: Women, 18-44 years
Source: *CIM 2011 National, 12+ ** SMB CIM Sales ***Universe of language
cost/000
idx
Tv-Familie+Blik
28,54 92
Story 30,87 100
Dag Allemaal 39,2 127
Flair Nl 40,69 132
Libelle 41,98 136
Teve-Blad 45,36 147
Primo/Tv Gids 73,7 239
85 105 125 145 165 185 2050%
5%
10%
15%
20%
25%
30%
35%
40%
12.3%
17.3%
35.9%
26.3%
26.7%
6.4%
3.7%
Core target: Women, 18-44 years(universe: 1 023 000 persons)
Story
Dag Allemaal
Libelle
TV Familie/Blik
Teve-Blad
Primo
Flair NL
Some CIM figures on Story
Source: CIM 2011 National,12+ (Universe of reference=universe of language)
Core target: Main Responsible for Purchase(universe: 3 344 000 persons)
cost/000
idx
Story 12,20 100
Dag Allemaal 13,26 109
Teve-Blad 13,80 113
Tv-Familie+Blik
14,19 116
Libelle 16,88 138
Primo/Tv Gids 19,52 160
Flair NL 25,69 211
90 100 110 1200%
5%
10%
15%
20%
25%
30%
35%
13.4%
32.5%
6.5%7.6%
20.3%
4.3%
12.7%
Story
Dag Allemaal
Libelle
TV Familie/BlikTeve-Blad
Primo
Flair NL
Source: CIM 2011 National,12+ (Universe of reference=universe of language)
Some CIM figures on Story
Storywood: what’s in the name?
• A well-known and loved sub-brand
• A clear link to Story, but sufficiently differentiated
Storywood already very popular
Average Reading Score* articles Storywood in Story: index 110
Source: *VuLu, an internal research tool for evaluating editorial integrations or advertorials
Storywood = image driven entertainment
• International gossip and pictures• Beauty & fashion• For a younger target group
• A second magazine in the heart of Story
Hollywood news: all the scoops
Hollywood news: all the scoops
Glamourous fashion & beauty
Glamourous fashion & beauty
Glamourous fashion & beauty
Hollywood health
Editorial integration “Steel die stijl”
A smart idea to inspire your consumersAn image of a Hollywood celebrityA number of clothes and accessories to copy the Hollywood look (photo material delivered by the advertiser)A description of the different items shownCopy made by a fashion specialist
Editorial integration beauty
A smart idea to inspire your consumersSeveral images of a specific look of Hollywood celebritiesA number of beauty products are shown to copy that Hollywood look (photo material delivered by the advertiser)A description of the different items shownCopy made by a beauty specialist
Image Hollywood celebrity
photos from advertiser
Clear signature “Story and X”
photos from advertiser
Clear signature “Story and X”
Looks of Hollywood celebrities
Technical specifications
Restrictions:Max 6 images of clothes, accessories or beauty productsSpecifications about the shown items in a short briefing
Budget:€ 5.800 + € 500 technical cost
Launch promotion
2/1 page = € 11.600
Free editorial integration (only €500 technical costs)
1/1 page = € 5.800
Editorial integration -50% (+ €500 technical costs)
Contact us
Sanoma Media Communication SolutionsTelecomlaan 5-7
1831 Diegemtel.: +32 2 776 27 30