storage asset management
DESCRIPTION
TRANSCRIPT
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WE KNOW THE WEB
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The Internet Marketing Tree
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What We’ll Cover
• The Search Engine Landscape• How Search Engines Work• Search Engine Optimization• Local Optimization• Social Media• Tips & Tools to Use on Your Own
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Search Engine Landscape
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Search Engine Landscape
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Search Engine Landscape
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Instant Answers
News Results
Local Results
Image Results
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Search Engine Landscape
Organic vs. Paid Search
Organic
Paid
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Search Engine Landscape
Organic vs. Paid Search
90% of Clicks
10% of Clicks
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How Search Engines Work
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Algorithmic Ranking Factors
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How Search Engines Work
How Do Search Engines Determine Trust, Authority & Relevancy?
Technical On-Page Off-Page
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How Search Engines Work
Crawling & Indexing
Without links, the engines might
never find this page
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Joomla
SEOThe process of improving a website’s visibility in the organic search results
so that more relevant and free traffic is brought to the site.
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Quality, Fresh Content
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Quality, Fresh Content
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Quality, Fresh Content
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Quality, Fresh Content
National Bloggers
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Quality, Fresh Content
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Quality, Fresh Content
InterviewsCustomer ProfilesPromotional Pieces – Events, SpecialsAuction Recap & ScheduleEvents in Your CityTips on Organization, Safety, Etc.
Keep a Feedback Box in the Office
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Local Optimization
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Local Optimization
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GOOGLE LOCAL
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Local Optimization
+ Respond to Reviews
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Local Optimization
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Local Optimization
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Local Optimization
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SOCIAL MEDIA
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Social Media
Social Builds Brand Awareness. This Drives Queries and Queries Influence Rankings
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Social Media
Social Can Also Drive Links
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Social Media
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Social Media
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Social Media
Contests drive engagement and fans•Most Organized Storage Unit Photo Contest•Guess What’s Behind The Storage Unit Door•Most “Check-Ins”
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Foursquare
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Social Media
EngagementIs
Key
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HootSuite
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Other Local Tools
http://nexame.com - Full analysis of the last 800 tweets in your Twitter timeline. Snapshot of what's being said, what's trending, and what's being discussed in your online community.
http://www.tinker.com/ - Search for the top news, events, topics and places people are talking about.
http://www.quantcast.com/ - Easy-to-read reports that show your audience reach and composition by domain, custom grouping, or cross-network
http://simplymeasured.com/free-social-media-tools - Free Reports including competitive analysis of Facebook pages, Klout analysis, LinkedIn analysis, etc
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Bringing It All Together
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Create Share-
Worthy Content
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Create Share-
Worthy Content
Share Socially
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Create Share-
Worthy Content
Share Socially
Earn the Social
Rankings Boost
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Create Share-
Worthy Content
Share Socially
Earn the Social
Rankings Boost
Get Natural Links
from Content’s
Visibility & Value
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Create Share-
Worthy Content
Share Socially
Earn the Social
Rankings Boost
Get Natural Links
from Content’s
Visibility & ValueEarn More Social
Followers
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Create Share-
Worthy Content
Share Socially
Earn the Social
Rankings Boost
Get Natural Links
from Content’s
Visibility & ValueEarn More Social
Followers
Amplify Network
Reach
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Create Share-
Worthy Content
Share Socially
Earn the Social
Rankings Boost
Get Natural Links
from Content’s
Visibility & ValueEarn More Social
Followers
Amplify Network
Reach
More Searchers
Biased to Seeing
Your Stuff
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Create Share-
Worthy Content
Share Socially
Earn the Social
Rankings Boost
Get Natural Links
from Content’s
Visibility & ValueEarn More Social
Followers
Amplify Network
Reach
More Searchers
Biased to Seeing
Your StuffWin the
Internet
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Additional Resources
More on SEO:http://www.seomoz.org/beginners-guide-to-seo More on Local Optimization:http://www.davidmihm.com/local-search-ranking-factors.shtml http://blumenthals.com/blog/ More on Social Media:http://blog.tweetsmarter.com/social-media/best-and-worst-times-to-post-to-social-media-infographic/ http://www.grovo.com/ General Resources:http://www.seomoz.org/bloghttp://searchengineland.com/http://marketingland.com/ http://www.marketingprofs.com/http://mashable.com/
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Sites In The Presentation
https://www.google.com/http://www.quora.com/https://adwords.google.com/o/KeywordToolwww.google.com/placesforbusiness/www.google.com/+/learnmore/local/www.bing.com/businessportallistings.local.yahoo.comwww.yelp.comwww.google.com/alertsgetlisted.orgwww.google.com/trendswww.facebook.comhttps://twitter.comhttps://plus.google.comhttps://foursquare.comhootsuite.comhttp://nexame.com http://www.tinker.com/ http://www.quantcast.comhttp://simplymeasured.com/free-social-media-tools
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