storage 2002: predictions for when networlds collide nick allen vp and research director gartner,...
TRANSCRIPT
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Storage 2002: Predictions for When Networlds Collide
Nick AllenVP and Research DirectorGartner, Inc.
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Conclusions
Storage Networking will force organizational change
SAN management is an evolving hodge-podge.
SAM will stimulate demand for storage
Hardware product differences will become mostly irrelevant
Vendor support and development capabilities will determine the winners
Heads Up
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Network Parallels
Directory (Who) DNS SNS
Authentication LDAP,AD SNS, Fabric OS
Location (Where) Router File meta data
Privacy/Security VLAN, VPN Zoning, LUN masking, ACLs
Data serving ? Block serving
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Old Storage Holy Grails
DataDataPathPath
BoxBox AnotherAnotherBoxBox
Cross-Box Cross-Box PoolingPooling
Outboard Outboard BackupBackupData Data
MoverMoverApplianceAppliance
Disk Disk
Tape Tape
SAN
BackupBackupClient Client
VirtualizationVirtualization
HostsHosts HostsHosts
ManagemenManagement and Datat and Data
ManagemenManagement and Datat and Data
VirtualVirtualVolumeVolume
ss
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Prediction: The Death of SCSI???
DAFSDAFSAnnouncedAnnouncedVIA HBAs VIA HBAs trialedtrialed
High-RoadHigh-Roadtrialedtrialed
DAF prototypesDAF prototypes
InfiniBand InfiniBand becomes becomes a factora factor
SCSI SCSI still still liveslives
iSCSIiSCSIbecomesbecomesa factora factor
Son of Son of DAFSDAFS
NFSNFSLocal FSLocal FS DAFSDAFSBuffersBuffers BuffersBuffers
FS SwitchFS Switch
FileSystem
FileSystem
SCSIDriverSCSI
Driver
HBA DriverHBA Driver
BufferBufferCacheCache
BufferBufferCacheCache
PacketPacketBuffersBuffers
VI NICVI NICDriverDriver
DAFSDAFS
VIPLVIPLFS SwitchFS Switch
NFSNFS
TCP/IPTCP/IP
NIC DriverNIC Driver
HBAHBA NICNIC NICNIC
UserUser
KernelKernel
HardwareHardware
DataData ControlControl
20002000 20022002 20042004 20062006 20082008 20102010
BuffersBuffers
Timing
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Prediction: The Next Challenge:Storage Area Management (SAM)Definitions:
1 SAM is managing the relationship between applications and their storage and everything in between.
2 SAM is the centralized management of resources and data across a storage domain(s), providing shared services to a group of servers and their applications.
Good Idea
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Storage Area ManagementStorage Area Management
SAN ManagementSAN Management
ApplicationApplication DatabaseDatabase
File SystemFile SystemVirtualizerVirtualizer
I/O DriverI/O DriverVirtualizerVirtualizer
NIC/HBANIC/HBA
Path ManagementPath Management
VirtualizerVirtualizerNetworkNetwork
Zone ManagementZone ManagementLUN ManagementLUN Management
PortPortLUN MaskingLUN MaskingVirtualizerVirtualizer
RAID ManagementRAID Management
NetworkNetwork
SAM What AM
Issue
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Storage Administratorsand Consumers
Please give mePlease give mesome more storage.some more storage.
How aboutHow aboutanother terabyteanother terabyte
at 5:15?at 5:15?
Yes, at 10:30 Yes, at 10:30 this morningthis morning
Did my backupDid my backuphappen?happen?
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The Storage Engineer —Master of All?
NetworksNetworks
Storage ArraysStorage Arrays
BackupBackup
RestoreRestore
Data BasesData Bases
File SystemsFile Systems
Operating SystemsOperating Systems
TroubleshootingTroubleshooting
TuningTuning Disaster RecoveryDisaster Recovery
People People
Vendor ToolsVendor Tools
ApplicationsApplications
SwitchesSwitches
Storage Resource ManagementStorage Resource Management
VirtualizationVirtualization
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Storage Networking Today
FC-FC-SANsSANs
NASNAS
iSCSIiSCSI--
SANsSANs
TechnologyTechnologyTriggerTrigger
Peak ofPeak ofInflatedInflated
ExpectationExpectationTrough ofTrough of
DisillusionmentDisillusionmentSlope ofSlope of
EnlightenmentEnlightenmentPlateau ofPlateau of
ProfitabilityProfitability
As of 9/2001As of 9/2001
VisibilityVisibility
TimeTime
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Prediction: SAN Adoption Rate
NASNAS
SAN iSCSISAN iSCSI
SAN FibreSAN FibreChannelChannel
Direct AttachDirect Attach
0%
20%
40%
60%
80%
100%
19981998 19991999 20002000 20012001 20022002 20032003 20042004 20052005
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Prediction: NAS vs. SAN
00
1010
2020
3030
4040
5050
$60$60
19981998 19991999 20002000 20012001 20022002 20032003 20042004 20052005YearYear
Dollars Dollars (in Billions)(in Billions)
NASNAS
SANSAN
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No• Electronics
• Microprocessors
• DRAM
• Disks
• Support equipment
• Cooling
• Power supplies
Prediction: Areas of Product Differentiation
Yes• Architecture
• Software
• Integration/Testing
• Partnerships
• Packaging
• Service/Support
• Distribution
• Price
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Three Places for SoftwareHost BasedHost Based
• Close to the application
• Can span storage arrays
• Needs re-architectingfor SAN/distributedhost awareness
Appliance-BasedAppliance-Based• Close to nothingClose to nothing• Can span storage and hostsCan span storage and hosts• Emerging styleEmerging style• Out of data path bestOut of data path best
Array BasedArray Based• Close to dataClose to data• Can span hostsCan span hosts• Needs re-architectingNeeds re-architecting
to span multiple arraysto span multiple arrays
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100 percent data availability •No single points of hardware failure
•Nondisruptive microcode updates
•Nondisruptive capacity upgrades
•Call-home capability
Point in time
Remote copy
Networked
Secure
Prediction: New Storage Selection Criteria Good Idea
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Prediction: Non-Product Criteria Become ParamountSolution packaging
• Ease of installation
• Low perceived risk
• Presales service
SAM tools
Service and support
Sales experience
• Marketing partnerships
• Education
• Emotional factors
Total cost of ownership (TCO)
NonproductNonproduct
ProductProduct
Tradeoff
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Predictions: “HPAQ”
Prediction Probability
Deal goes through .4
Compaq EMA disk survives .9
FSAM prevails over ENSA .8
VersaStor lives .5
Market share drops > 2 points .9
LTO prevails over Super DLT .7
iSCSI is corporate direction .9
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• Focus on external storageFocus on external storage• Deliver value-added Deliver value-added
featuresfeatures• VersaStor architectureVersaStor architecture• Common packagingCommon packaging• Leverage service, system Leverage service, system
integration expertiseintegration expertise• Buy and build S/W Buy and build S/W
portfolioportfolio
• Will maintain #1 share in Will maintain #1 share in SANsSANs
• SAM dominant within SAM dominant within basebase
• Compaq market share, Compaq market share, revenue baserevenue base
• Technology — depth in Technology — depth in clusters, SANs, networks, clusters, SANs, networks, file systems & R&Dfile systems & R&D
• ENSA StrategyENSA Strategy
• Expand market shareExpand market share• New feature support of New feature support of
non-captive platformsnon-captive platforms• Sales and marketingSales and marketing• Big BoxBig Box• Deliver VersaStorDeliver VersaStor• Complete S/W portfolioComplete S/W portfolio
AssetsAssets
ChallengesChallenges
TacticsTactics
OutlookOutlook
Prediction: Compaq
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• Aggressive sales and Aggressive sales and marketingmarketing
• Rapid development Rapid development • Partnerships and Partnerships and
acquisitionsacquisitions• The EMC The EMC
architecture(s)architecture(s)
• Defend market share Defend market share (short term)(short term)
• Gain through new Gain through new features (long term), features (long term), especially software, especially software, NAS and SANNAS and SAN
• Collide with Veritas Collide with Veritas long termlong term
• High marginsHigh margins• R&D budget R&D budget • Rapid development Rapid development
sales forcesales force• Acquisitions and Acquisitions and
PartnersPartners• Market CloutMarket Clout
• Maintaining product Maintaining product leadership & marginsleadership & margins
• Reinvigorated Reinvigorated Competitors Competitors
• Symmetrix, Symmetrix, CLARiiON, NAS CLARiiON, NAS positioningpositioning
• Customer Customer relationshipsrelationships
• SAM strategySAM strategy
Prediction: EMCAssetsAssets
ChallengesChallenges
TacticsTactics
OutlookOutlook
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• Rebuild distribution Rebuild distribution channels channels
• Focus on e-Focus on e-commercecommerce
• Sell open SAN and Sell open SAN and SAM SAM
• Partner for S/WPartner for S/W
• Slowly gain market Slowly gain market shareshare
• Not an SAM Not an SAM architectural leaderarchitectural leader
• Hitachi ownership & Hitachi ownership & investmentinvestment
• Reputation for Reputation for product reliabilityproduct reliability
• Compatible value-Compatible value-added featuresadded features
• Strategic alliancesStrategic alliances• HP and Sun HP and Sun
distributiondistribution
• Time to market Time to market • Distribution Distribution
channelschannels• Software Software • New organization New organization
• Developing SAM Developing SAM
strategystrategy
Prediction: HDSAssetsAssets
ChallengesChallenges
TacticsTactics
OutlookOutlook
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• Focus on Focus on Enterprise IT and Enterprise IT and xSPxSP
• Symmetrix Symmetrix coexistencecoexistence
• Gain credibility Gain credibility for FSAM visionfor FSAM vision
• AcquireAcquire
• Expand non-HP Expand non-HP Unix and NT Unix and NT shareshare
• Secure HP-UX Secure HP-UX marketmarket
• Eventual SAM Eventual SAM dominant, but dominant, but mostly captivemostly captive
• Account leverageAccount leverage• Hitachi Hitachi
technologytechnology• HP value-added HP value-added
software/firmwarsoftware/firmwaree
• Unix and NT Unix and NT solution solution integrationintegration
• Open SAN Open SAN managementmanagement
• Growing storage Growing storage sales channelsales channel
• Off-platform Off-platform awareness/markeawareness/market sharet share
• Executing FSAMExecuting FSAM
Prediction: Hewlett-PackardAssetsAssets
ChallengesChallenges
TacticsTactics
OutlookOutlook
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• Storage as a business Storage as a business unitunit
• Focus on storage Focus on storage networks andnetworks andmodular scalingmodular scaling
• Open APIs through JiroOpen APIs through Jiro• Solaris-based storage Solaris-based storage
managementmanagement• Open interoperabilityOpen interoperability
• Build credibility as Build credibility as storage vendorstorage vendor
• Focus on Sun, weak offFocus on Sun, weak off• SAM player?SAM player?
• Worldwide install Worldwide install basebase
• SPARC/Solaris SPARC/Solaris vertical integrationvertical integration
• Strong Sun server Strong Sun server growthgrowth
• Build credibility as Build credibility as storage vendorstorage vendor
• Focus on Sun, weak Focus on Sun, weak off-base salesoff-base sales
• Improve executionImprove execution• Articulate SAM Articulate SAM
strategystrategy• ResourcesResources
Prediction: Sun MicrosystemsAssetsAssets
ChallengesChallenges
TacticsTactics
OutlookOutlook
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•Global presenceGlobal presence•ManufacturingManufacturing•Sales forceSales force•Software BaseSoftware Base• iSCSI effortsiSCSI efforts• IGSIGS
•Time to market Time to market •Regain market Regain market
credibilitycredibility•Organizational turmoil Organizational turmoil •ProfitabilityProfitability•Size and focusSize and focus•ResourcesResources•Articulate SAM Articulate SAM
strategystrategy
Prediction: IBM/TivoliAssetsAssets
ChallengesChallenges
TacticsTactics
OutlookOutlook
• PricePrice• SolutionsSolutions• Leverage Tivoli Leverage Tivoli
productsproducts• Open for a priceOpen for a price• NAS aggressiveNAS aggressive• Full VirtualizationFull Virtualization
• Maintain or Maintain or slightly drop slightly drop market market share share through 4Q01through 4Q01
• Staying powerStaying power• Herding pridesHerding prides• SAM dominant on SAM dominant on
basebase
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• Integrate piecesIntegrate pieces• SolutionsSolutions• Consolidate Consolidate
developmentdevelopment• Begin marketingBegin marketing• AcquireAcquire
• Dark horseDark horse• Steady progressSteady progress• Incomplete Incomplete
solutionsolution
Prediction: BMC
•New managementNew management•Application-orientedApplication-oriented•Many building blocks Many building blocks
donedone•Large installed baseLarge installed base•Time to MarketTime to Market
•Expanding brandExpanding brand•MarketingMarketing•Finish out SAM layersFinish out SAM layers•ResourcesResources•Piece parts vs. Piece parts vs.
packagepackage•Bigger othersBigger others
AssetsAssets
ChallengesChallenges
TacticsTactics
OutlookOutlook
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• PartnerPartner• Experiment Experiment • Acquire Acquire
• Dominate in SANsDominate in SANs• Eventual SAM Eventual SAM
playerplayer• Collide with EMCCollide with EMC
Prediction: Veritas
•Global presenceGlobal presence•Platform neutralPlatform neutral•Software baseSoftware base•Large and growing Large and growing
momentummomentum•SAN and virtualization SAN and virtualization
leaderleader
•Articulate SAM Articulate SAM strategystrategy
•Time to marketTime to market•Too many irons in fireToo many irons in fire•Culture of fiefdomsCulture of fiefdoms•Consistent supportConsistent support•Merging product linesMerging product lines
AssetsAssets
ChallengesChallenges
TacticsTactics
OutlookOutlook
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• Focus on top Focus on top down SAMdown SAM
• Involve enterprise Involve enterprise and SSP and SSP customerscustomers
• Time to marketTime to market• Hardware Hardware
agnosticagnostic• PartnerPartner
• Dark horse with Dark horse with great SAM great SAM strategystrategy
• Gain traction Gain traction quicklyquickly
• Technology will Technology will show up in many show up in many productsproducts
• Acquired or Acquired or acquirer or acquirer or partnerpartner
Prediction: InterSAN
•Experience with Experience with storage networksstorage networks
•Time to marketTime to market•NimbleNimble•FundedFunded•Product todayProduct today
•SizeSize•Big SAM playersBig SAM players•DistributionDistribution•Changing hardware Changing hardware
plethoraplethora•PartnersPartners•Total solutionTotal solution
AssetsAssets
ChallengesChallenges
TacticsTactics
OutlookOutlook
Great Feature
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Recommendations
Think SAM, not SAN
Understand requirements before selecting product/vendor.
Buy full-featured storage only if you needthe features.
Focus on software and architecture as differentiation andhighest impact.
Include non-product criteria in selecting vendors.
Users must balance vendors’ broader integrated solutions against lockouts.
Best Practice
Gotcha
Don’t Forget
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Storage 2002: Predictions for When Networlds Collide
Nick AllenVP and Research DirectorGartner, Inc.
Questions?
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