stop texting & driving with gamification
TRANSCRIPT
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distracted
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Last week the NTSB said drivers should never use phones, texting, or apps.
NTSB calls for nationwide ban on PEDs while driving
Dec 13, 2011
Following today's Board meeting on the 2010 multi-vehicle highway accident in Gray Summit, Missouri, the National Transportation Safety Board (NTSB) called for the first-ever nationwide ban on driver use of portable electronic devices (PEDs) while operating a motor vehicle.
The safety recommendation specifically calls for the 50 states and the District of Columbia to ban the nonemergency use of portable electronic devices (other than those designed to support the driving task) for all drivers. The safety recommendation also urges use of the NHTSA model of high-visibility enforcement to support these bans and implementation of targeted communication campaigns to inform motorists of the new law and heightened enforcement.
"According to NHTSA, more than 3,000 people lost their lives last year in distraction-related accidents", said Chairman Deborah A.P. Hersman. "It is time for all of us to stand up for safety by turning off electronic devices when driving."
"No call, no text, no update, is worth a human life."
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DEATHS IN 2010 RELATED TO TALKING OR TEXTING
NHTSA.org
3092NATIONAL HIGHWAY TRAFFIC SAFETY ADMINISTRATION
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23XMORE LIKELY TO CRASH WHILE TEXTING
NHTSA.orgNATIONAL HIGHWAY TRAFFIC SAFETY ADMINISTRATION
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funnovationto the rescue
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funnovationdefine the problemunpack motivationthink! funsuggest modalities
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“it won’t happen to me”
the motivational issue:risk perception
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DRIVING
LEVEL OF FUN
FACEBOOKTEXTING
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Just let people have accidents.
solution 1
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social networks mean this will likely happen faster than
before
if enough people know someone
who’s had an accident, the
behavior might start changing
tipping point
multiplier effect
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serious game - driving simulation
solution 2(probably won’t work except in
drivers education...why would you play
it otherwise?)
...and drivers education may not actually
improve safety: bit.ly/s2FJ0p
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easter egg/special challenge in-game
e.g. you get a phone call in GTA & crash (+messaging,
replays, stats)
doesn’t just have to be driving games (could be
an industry-wide initiative)
solution 3
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Reward people who don’t use their
phones while driving (lottery model: every mile you travel while not using your phone earns you a
lotto entry)
use an accelerometer appwith different success tiers for
different activities, plus multipliers and bonuses
solution 4
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if you’re on the move, your callers/texters receive a
prompt asking them if they really need to interrupt you
now
accelerometer-based voicemail delivery
timing & SMS timing
accelerometer-based voicemail delivery timing &
SMS timing
reward both sender and recipient
solution 5
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Special car dock blocks calls, signals that you’re in the car.
plugging it in causes the game to start as an overlay with your GPS
(included). Includes: missions, power-ups, social sharing
augmented reality game based on GPS & phone
docks with social prizing model
solution 6
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if we align motivation and incentives using gamified design
it can be done
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vote for your favorite at dopa.mn/funnovation
Images used in this slide deck copyright of:
Slide 9 - Documenting RealitySlide 10 - The Politics of SystemsSlide 11 - Ryerson University
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